Did you know that one of the most effective ways for NGOs to connect with their supporters is still through email marketing? In 2025, studies show that email marketing delivers an average return of $38 for every $1 spent—that’s a huge boost for nonprofit organizations working with tight budgets! Nonprofits, in particular, see email as a key tool for fundraising and awareness. A recent survey found that 73% of nonprofits say email is their top communication channel to engage donors and volunteers.
What’s even more exciting is that the average email open rate for nonprofits is around 26.5%, which is higher than the average for many industries. This shows that people are interested and willing to engage when nonprofits send them meaningful updates and calls to action. With more than 4.6 billion email users worldwide in 2025, there’s no doubt that email remains a powerful way to spread your message and make a real impact.
In this article, we’ll explore the top email marketing platforms for nonprofits that can help organizations create, send, and track their emails easily and effectively.
Benefits of Email Marketing for Nonprofits
- Cost-effective outreach: Email allows nonprofits to connect with thousands of people at a very low cost compared to print or traditional ads.
- Builds stronger relationships: Regular updates help keep donors, volunteers, and supporters engaged and informed about your cause.
- Boosts fundraising: Personalized email campaigns can encourage more donations by sharing impactful stories and clear calls to action.
- Easy to track and measure: Email marketing platforms provide detailed reports, so you can see how your campaigns are performing in real-time.
- Time-saving automation: Automated emails, like welcome messages or thank-you notes, keep communication flowing without extra effort.
Tips for a Successful Nonprofit Email Campaign
- Know your audience: Segment your email list to send more personalized and relevant messages to different groups.
- Write catchy subject lines: A good subject line grabs attention and increases the chances of your email being opened.
- Keep your design simple: Make sure your emails are clean, mobile-friendly, and easy to read for all subscribers.
- Include clear calls to action: Tell readers exactly what you want them to do—whether it’s donating, signing up, or attending an event.
- Test and improve: Use A/B testing to experiment with different email elements and track results to make each campaign better.
List of Top Email Marketing Platforms for Nonprofits
1. AWeber
Nonprofits continuously depend on AWeber as their email tool of choice because of its user-friendly design and dependable features. Through its user-friendly editor organizations can develop interactive email content at speed by using responsive templates.
AWeber enables non-profit organizations to automate common communications through features for drip sequences as well as welcome emails and donor gratitude series. The analytics feature of AWeber allows organizations to evaluate campaign performance which helps them make strategic changes for better engagement results.
The AMP for Email feature, which allows interactive email features like polls and RSVPs for in-email engagements, is advantageous to AWeber users. Nonprofits can experience major growth in engagement through AMP for Email support because recipients need not navigate to external pages. Nonprofits finding support from AWeber will benefit from its complimentary migration services and its continuous round-the-clock support while starting their email marketing initiatives.
Top Features:
- Drag-and-drop email editor
- AMP for Email interactivity
- Automation and autoresponders
- Subscriber tagging and segmentation
- Detailed performance analytics
- 24/7 customer support
Website: https://www.aweber.com
Pricing:
| Lite | Plus | Unlimited |
| $12.50/mo | $20/mo | $899/mo |
2. Moosend
Among nonprofit organizations, Moosend has become a widely used email marketing service because it provides budget-friendly solutions with automated functions. The system stands out because it has an easy-to-use interface that enables non-profits to produce professional-looking email campaigns through customizable templates and an interactive design tool.
Moosend delivers its most foundational value through its automated workflows that enable convenient management of donor journeys and help users deliver individualized appeals and sustain long-term donor relationships.
Through its real-time analytics reporting feature Moosend assists nonprofit organizations in tracking their campaign success at every specific level. Nonprofits benefit from two important supplementary features in Moosend: the landing page builder and form builder that help build their subscriber list. The platform upholds GDPR compliance which provides secured donor data management since this aspect forms the basis of trust development.
Top Features:
- Advanced automation workflows
- Drag-and-drop email builder
- Landing page and form builders
- Real-time analytics
- Subscriber segmentation
- GDPR compliance
Website: https://moosend.com
Pricing:
- Custom
3. Benchmark Email
Because of its user-friendly design, Benchmark Email is a great option for NGOs looking to start email campaigns fast and efficiently. The software provides a user-friendly editor and a large selection of templates for creating customized emails that appeal to supporters. Additionally, it offers helpful resources like polls and surveys that can assist NGOs in improving community participation and obtaining input.
Organizations can set up triggers for particular actions, such sending a thank-you email following a gift, using Benchmark’s marketing automation tools. Additionally, it provides prompt customer service via email and live chat, which is quite helpful for NGOs with little technical staff. The comprehensive and useful insights provided by Benchmark Email assist NGOs in precisely tracking supporter behavior and campaign optimization.
Top Features:
- Intuitive email editor and templates
- Automation and behavioral triggers
- Surveys and polls
- Advanced reporting
- List segmentation
- Responsive customer support
Website: https://www.benchmarkemail.com
Pricing:
| Free | Pro | Enterprise |
| $0 | $13/mo | Available on request |
4. MailerLite
MailerLite has gained popularity among nonprofits for its balance of simplicity and powerful features. Its minimalist dashboard allows users to create stunning email campaigns with ease, thanks to its drag-and-drop editor and responsive design templates. MailerLite also offers landing page and form builders, which are especially useful for nonprofits seeking to grow their email lists and capture donor information.
One of MailerLite’s main benefits is its extensive free plan and reasonably priced upgrade choices, which make it an economical choice for charity organizations. It offers automation features that help organizations nurture donor relationships and keep supporters informed about new initiatives. Plus, MailerLite includes detailed reporting and A/B testing capabilities to continually optimize performance.
Top Features:
- Drag-and-drop email and landing page builders
- Subscriber management and tagging
- Automation and workflows
- A/B split testing
- Real-time reporting
- GDPR and security compliance
Website: https://www.mailerlite.com
Pricing:
| Free | Business | Advanced |
| $0 | $9/mo | $18/mo |
5. Zoho Campaign
Nonprofits that have Zoho products benefit from Zoho Campaigns integration since it exists within the Zoho suite of CRM software. Nonprofits using Zoho Campaigns benefit from its integrated solution, which lets them make targeted campaigns through an easy-to-use drag-and-drop interface and template customization tools. Zoho Campaigns enables organizations to use advanced features such as segmentation and personalization elements and automated response tools that let them sustain connections with donors and volunteers.
The integration features between Zoho business tools enable non-profit organizations to discover greater data efficiency as well as develop coherent outreach initiatives. Zoho Campaigns supplies comprehensive reporting which provides performance data about email activities that assist nonprofit organizations with optimizing their communications throughout multiple campaign cycles. Zoho Campaigns offers adjustable pricing options which combined with its flexible scaling features makes it suitable for businesses regardless of their operation scale.
Top Features:
- Integration with Zoho CRM
- Drag-and-drop editor and templates
- Automation and autoresponders
- List management and segmentation
- Detailed analytics and reports
- GDPR compliance
Website: https://www.zoho.com/campaigns
Pricing:
| Free | Standard | Professional |
| $0 | $2.13/mo | $3.07/mo |
6. Mailchimp
The worldwide email marketing platform Mailchimp provides distinct nonprofit-specific features while being recognized as a leading solution globally. Mailchimp provides an interface that enables organizations to develop expert-looking email campaigns through features that work without detailed technical understanding.
Through Mailchimp nonprofits gain the ability to establish mailing lists and produce appealing email templates and run automated campaigns without complication. Through its analytical tools Mailchimp enables organizations to monitor both donor engagement together with open rates and click-throughs. The targeted approach of Mailchimp lets organizations deliver customized messages specifically designed for their intended supporter audiences throughout various stages of the campaign.
The free version of Mailchimp lets 500 contacts send up to 3,500 emails each month thus making it suitable for nonprofit organizations with limited subscriber bases. As nonprofit email contacts expand, these organizations can use scalable Mailchimp options.
The marketing software functions smoothly alongside Salesforce and Eventbrite as well as Canva to facilitate clean data synchronization for nonprofit organizations. Nonprofit organizations find Mailchimp useful for outreach and fundraising campaigns and community updates due to its specific marketing resources and training resources for nonprofit success.
Top Features:
- Drag-and-drop email builder
- Audience segmentation and personalization
- Advanced analytics and reporting
- A/B testing
- Automation workflows
- Integration with CRMs and event tools
Website: https://mailchimp.com
Pricing:
| Free | Essential | Standard | Professional |
| $0/mo | $8.99/mo | $13.43/mo | $268.67/mo |
7. Constant Contact
Constant Contact is a trusted name in email marketing, especially favored by nonprofits due to its simplicity and reliability. The platform focuses on helping organizations engage their donors and volunteers through well-crafted, timely email campaigns.
Nonprofits can easily create emails with customizable templates, manage contacts, and automate follow-ups. One standout feature is the ability to create and promote events directly through the platform, making it easier to handle event registration and email reminders in one place.
Beyond basic email campaigns, Constant Contact provides valuable tools for nonprofits, including donation collection via integrated links, social media promotion, and insightful reports to track campaign performance. Its customer support is also highly rated, offering webinars, live chat, and one-on-one coaching sessions that can be invaluable for smaller organizations with limited marketing experience. Overall, Constant Contact provides a well-rounded solution for nonprofits aiming to strengthen donor relationships and boost community engagement.
Top Features:
- Customizable templates
- Event management and promotion
- Automation and autoresponders
- Contact management and segmentation
- Comprehensive reporting
- Donation and survey tools
Website: https://constantcontact.com
Pricing:
| Lite | Standard | Premium |
| $11.74/mo | $34.24/mo | $78.25/mo |
8. GetResponse
As an all-in-one marketing platform GetResponse provides enterprises with versatile tools in addition to email functions thus becoming an effective choice for nonprofit organizations conducting wide outreach. Nonprofits can build visual emails with templates and segment their subscribers properly through advanced tools that GetResponse provides.
A complex automation system developed by nonprofits helps maintain supporter engagement starting from initial contact until they become repeat donors. The analytics platform provides extensive details about subscriber behaviors together with conversion rates and helps nonprofits monitor their campaign success.
The standout feature of GetResponse lies in its built-in tools for marketing which include page building and webinars and shopping functions that support nonprofit fund drives. AI recommendations on the platform supply organizations with performance-enhancing advice which enables continuous improvement of their email campaigns. Nonprofit organizations find GetResponse affordable through its flexible pricing and nonprofit discount programs and acquire all necessary marketing tools at once.
Top Features:
- Email automation and workflows
- AI-powered suggestions
- Landing page builder
- Webinar hosting
- Advanced segmentation and tagging
- In-depth analytics
Website: https://getresponse.com
Pricing:
| Starter | Marketer | Creator | Enterprise |
| $15.77/mo | $48.98/mo | $57.28/mo | Custom |
9. Sendinblue (now Brevo)
Sendinblue, recently rebranded as Brevo, is known for its affordability and feature-rich platform that caters well to nonprofit needs. As one of the top email marketing tools available, it combines email marketing with SMS campaigns, chat, and CRM functionality, allowing organizations to manage all supporter communications from a single dashboard. The intuitive drag-and-drop editor, combined with marketing automation, makes it easy to set up welcome series, donor appeals, and thank-you emails.
A major advantage of Brevo is its pay-as-you-go pricing, which is beneficial for nonprofits with fluctuating campaign needs. In addition, its strong data privacy features and compliance with GDPR make it a secure choice for organizations handling sensitive donor information. Brevo’s transactional email capability is also useful for nonprofits sending receipts, confirmations, and reminders. The platform integrates smoothly with tools like WordPress, Salesforce, and WooCommerce, offering nonprofits great flexibility.
Top Features:
- Email and SMS marketing
- Drag-and-drop editor
- CRM and contact management
- Marketing automation workflows
- Transactional email support
- Strong security and GDPR compliance
Website: https://www.brevo.com
Pricing:
| Free | Starter | Business | Enterprise |
| $0 | $8.08/mo | $16.17/mo | Custom |
10. Campaign Monitor
Nonprofits which emphasize design and branding consistency in their outreach operations should choose Campaign Monitor because it delivers sleek powerful email marketing features. The main advantage of Campaign Monitor is its simple email building tool that lets organizations design branded campaigns effortlessly without requiring graphic design talents.
Nonprofit organizations can use Campaign Monitor to set up professional automated journeys which trigger personalized communication during welcome processes and celebration times and event reminder events.
Analytics dashboard metrics enable non-profit organizations to enhance their strategies and boost their outreach while improving supporter interaction in successive time periods. ApplicationDbContext offers distinct segmentation instruments for exact donor targeting to deliver highly pertinent communications.
Nonprofits at all levels can consider Campaign Monitor as a dependable platform because it offers secure delivery performance along with many integration connections that allow it to work with fundraising systems. Many non-profits deem the premium cost worth it to access design-focused features of Campaign Monitor yet identify its pricing structure as slightly expensive.
Top Features:
- Drag-and-drop email builder
- Personalized supporter journeys
- Advanced analytics
- List segmentation and dynamic content
- Integration with major CRMs
- High deliverability rates
Website: https://campaignmonitor.com
Pricing:
| Free | Lite | Essential | Premier |
| $0 | $12/mo | $29/mo | $159/mo |
Conclusion
In conclusion, choosing the right email marketing platform is very important for nonprofits that want to connect with their supporters, raise funds, and share their mission. The top email marketing platforms for nonprofits can let you create attractive emails, automate your communications, and quickly track your outcomes, regardless of the size of your firm.
Additionally, a lot of platforms provide NGOs with free or heavily discounted plans, making it economical to get started. Consider your requirements, such as the number of emails you want to send and any additional features you might want, and then select the best solution for your purposes. Your nonprofit may increase its impact and forge closer bonds with the proper platform.
FAQs
1. Is email marketing expensive for nonprofits?
Many email marketing platforms offer free plans with basic features, and some give special discounts to nonprofits. Costs can rise as your contact list grows, but most platforms let you choose a plan that matches your budget and needs.
2. How can email marketing help with fundraising?
Email marketing allows nonprofits to send donation requests, share success stories, and keep donors updated. Personalized and timely emails can encourage more people to give and stay involved with your cause.
3. Can I automate emails to save time?
Yes! Most email marketing platforms have automation tools that let you set up welcome emails, thank-you messages, event reminders, and more. These emails save you time and effort because they are sent automatically after they are set up.
