Influencer marketing is booming in Malaysia like never before! With over 27 million social media users in the country as of 2025, brands are investing more than RM 400 million annually in influencer campaigns to reach young, engaged audiences. From Instagram reels to TikTok trends, Malaysians spend an average of 3 hours daily scrolling through social content, making influencers one of the most powerful ways to build trust and connect with customers.
In this article, we’ll explore 15 of the best influencer marketing agencies in Malaysia that help brands craft authentic stories, find the right KOLs, and create viral campaigns that drive real results.
Why Brands Should Work With Influencer Marketing Agencies
- Access to Trusted Influencers: Agencies have established databases of thousands of verified influencers in various industries, from beauty and fashion to tech and food. This saves brands the hassle of searching and vetting influencers themselves.
- End-to-End Campaign Management: Good agencies handle everything — from planning the campaign idea, shortlisting the right influencers, negotiating fair rates, managing contracts, and approving content, to tracking deliverables. This frees up your team’s time for other marketing activities.
- Creative and Trend-Driven Ideas: Agencies are experts at crafting engaging campaign concepts that follow the latest social trends. They know what formats work best on Instagram, TikTok, or YouTube, ensuring your content stays fresh and relatable.
- Accurate Reporting and ROI Tracking: Reliable agencies provide clear campaign reports with metrics like reach, engagement rates, click-throughs, and conversions. This helps brands understand what worked and plan future campaigns with confidence.
- Brand Safety and Authenticity: Working through agencies reduces risks like fake followers, poor-quality content, or misaligned messaging. They guarantee that influencers authentically convey your message and align with the ideals of your business.
How to Choose the Right Influencer Marketing Agency
- Industry-Relevant Experience: Always check if the agency has run successful campaigns for brands similar to yours. For example, if you’re in the skincare industry, an agency with beauty influencer experience will understand your audience better.
- Quality and Size of Influencer Network: Don’t just look at the total number of influencers — check if they have strong connections with micro, macro, or celebrity influencers that match your campaign goals and budget.
- Strong Vetting and Compliance Process: The best agencies have strict screening processes to verify influencers’ followers, engagement rates, and content quality. This reduces the risk of spending money on fake or inactive accounts.
- Proven Case Studies and Client Reviews: Ask to see real campaign examples, testimonials, or case studies showing clear results like increased sales, website traffic, or social reach. This shows the agency can deliver what they promise.
- Transparent Pricing and Clear Deliverables: A trustworthy agency will share upfront how they charge, what services are included, and what deliverables you’ll receive, so there are no surprises later.
Top 15 Best Influencer Marketing Agencies in Malaysia
1. KOLHUB
KOLHUB The influencer marketing expert KC Wong and Cheng Qian Yee launched a data-driven influencer marketing specialist. They utilize the AI-assisted technology to facilitate the optimization of campaign planning, matching with influencers, execution, and further optimization. Being an authorized partner of TikTok Shop, they assist the brands with launching their e-commerce projects: optimizing product listing, organizing live streams, and creating native TikTok content. They are especially interested in analytics; each campaign will speak to trends and maximize ROI.
Besides social commerce, KOLHUB provides end-to-end services such as campaign planning, identity outreach, contracting, and multiple content-related activities of a multilingual nature. They accommodate campaigns based on local Malaysian contexts that are culturally conscious and work with high-end regional collaborations with macro and micro-influencers. That also qualifies them to be a leading option among brands that are looking to combine influencer marketing and e-commerce, and live-stream shopping.
Services Provided:
- Influencer discovery & outreach
- Campaign planning & management
- TikTok Shop setup & optimization
- Live-stream production
- Content strategy & creation (video, UGC, social media)
- Analytics & performance optimization
Website: https://kolhub.com/my
2. Traffic Tail
Traffic Tail offers 360° digital marketing rooted in growth-driven strategies. They provide a strong emphasis on PPC marketing, social media, SEO, web development, and PR. The holistic approach centers on data‑backed optimization and nurturing organic and paid audiences alike.
Their team collaborates closely with clients to manage multi-channel campaigns. From setting up website tracking and analytics to executing budget-savvy content and ad plans, they prioritize measurable ROI. Their versatility across SEO, content, and influencer campaigns positions them as an agile agency for SMEs seeking broad digital growth.
Services Provided:
- Influencer collaboration & campaigns
- SEO & organic growth strategies
- Web design & development
- Social media marketing & community management
- Public relations & media outreach
- PPC & paid social ads
Website: https://traffictail.com
3. GoFluence
Malaysia is home to GoFluence, the first and biggest influencer marketing platform in the APAC region. Supported by MDEC, it enjoys a worldwide network of producers and creators of more than 100,000 individuals and is partnering with 4,000+ companies in Southeast Asia. The platform is characterized by transparency and such characteristics as individualized contracts, analytics, and standardized reporting procedures.
GoFluence is an end-to-end management agency and a self-service SaaS platform to match brands and the most appropriate influencers based on data analytics. The campaigns get centrally controlled through tools that monitor KPIs all the way to conversion. Under a community-based model, the platform organizes proprietary events, editable webinars, and best practices in relation to ethical relations with influencers.
Services Provided:
- Influencer discovery & data-driven matching
- Campaign management & end-to-end execution
- Performance analytics & reporting
- Compliance, transparency & ethics management
- Community building & educational support
Website: https://gofluence.io/
4. nlevel.co
Founded by Nicole Tan with over 14 years of experience, nlevel.co is a nimble, creative influencer agency based in Malaysia. They specialize in crafting bespoke campaigns, integrating social media management and AI-driven marketing into their offerings.
nlevel.co’s strength lies in its multi-channel campaigns and emerging AI strategies. They provide influencer engagement paired with targeted social ads, content creation, audience segmentation, and performance tracking. Their expanding presence across Southeast Asia shows intent to scale innovative solutions tailored to local market needs.
Services Provided:
- Bespoke influencer strategy & activation
- Social media management & posting schedules
- AI-driven targeting & analytics
- Content development (video, graphics, UGC)
- Paid social advertising & retargeting
- Campaign reporting & optimization
Website: https://nlevel.co
5. Sevenvault
Founded by content creator-turned-entrepreneur Adele Chow, Sevenvault bridges storytelling and influencer strategy. Leveraging an innate sense for authentic, creative content, they design campaigns focused on emotional resonance and engagement.
Their full-cycle services run from ideation to production, covering campaign strategy, influencer recruitment, video & photo content, and social amplification. Real-world case studies demonstrate success in driving brand awareness and conversions across diverse sectors. Their creative-first approach suits brands aiming for narrative-rich influencer content.
Services Provided:
- Campaign concept & narrative building
- Influencer scouting & liaison
- Video production & photography
- Content editing & asset delivery
- Social media broadcast & amplification
- KPI tracking & post-campaign reporting
Website: https://sevenvault.com
Also read: TikTok Analytics Tools
6. Nuffnang Malaysia
Nuffnang is an influential content marketing agency in Malaysia that was founded in 2006. They have inevitably become a force in the Malaysian futurist and influencer arena over the years and have a massive portfolio of bloggers, YouTubers, TikTok, and Instagram stars at their disposal. They also assist brands in forming memorable, organic relationships with audiences as they use well-selected influencer relationships that focus on storytelling and trust in their communities. Nuffnang also boasts a profound knowledge of the local culture; thus, the campaigns are better perceived and much more relevant.
Besides the influencer campaigns, Nuffnang also offers market intelligence and audience analytics so that the brands know where to go on the right platform and showcase their message to the correct crowd. They take care of all the processes, including the selection of influencers, signing them as well as approving their content and the final performance data/reports. Through their reputation, which has a long history of performance, they have established trust with the creators and major brands in Southeast Asia.
Services Provided:
- Influencer recruitment and management
- Campaign strategy and storytelling
- Content planning and approvals
- Social media amplification
- Data insights and reporting
- Community events and engagement
Website: https://www.nuffnang.com.my/
7. Rocketfuel Entertainment
Rocketfuel Entertainment is an established talent and influencer marketing company that falls under Media Prima Group, a leading media corporation in Malaysia. This forms a distinctive asset of Rocketfuel to incorporate influencer campaigns and mainstream media, broadcast, and digital content. They have a wide range of talents, celebrities and social influencers who are managed and give brands access to the best talents in any meaningful collaboration. Their advantage is in the cross-platform marketing and design of mass campaigns, which combine virtual and real-life contacts.
In addition to influencer marketing, Rocketfuel provides talent management, event creation, as well as digital content creation services. They collaborate with companies on creating innovative ideas, shooting impressive videos and advertisement materials, and implementing interesting promotional campaigns that will speak to the mass audience. They have a high network and in-house manufacturing facilities, hence being the brand of choice when a brand desires maximum reach and professional work.
Services Provided:
- Influencer and celebrity endorsements
- Talent management and bookings
- Digital video and branded content production
- Campaign planning and strategy
- Event production and on-ground activation
- Cross-platform media integration
Website: https://www.rfe.my/
8. SushiVid
SushiVid is a well-known influencer marketing platform in Malaysia that facilitates easy, self-serve connections between influencers and companies. Founded to simplify how businesses tap into influencer networks, SushiVid focuses on micro and mid-tier creators, making it an excellent choice for SMEs and startups with smaller budgets. They’ve successfully run thousands of campaigns for brands in beauty, fashion, tech, and lifestyle sectors, leveraging authentic voices to drive word-of-mouth marketing.
The platform provides tools to search and filter influencers, manage campaigns, communicate directly with creators, and track performance with clear reporting. SushiVid also offers managed services for brands that want expert support with influencer vetting, negotiation, and campaign optimization. Their user-friendly system empowers brands of all sizes to run cost-effective campaigns without heavy agency fees.
Services Provided:
- Influencer marketplace access
- Self-service influencer selection
- Campaign briefing and execution tools
- Budget control and transparent pricing
- Full-service campaign management (optional)
- Post-campaign performance reporting
Website: https://www.sushivid.com/
9. INFLUASIA
One of Malaysia’s leading digital media companies, INFLUASIA, owns and runs a number of viral content platforms, including World of Buzz and Lobak Merah. Influencer marketing and media publication are used to help companies reach millions of Malaysians every day. In order to ensure increased reach and engagement, INFLUASIA’s influencer division pairs companies with relevant local creators and amplifies campaigns through their owned media channels.
Their strategy is centered on creating shareable, locally relevant content that appeals to young, tech-savvy Malaysians. Influencer activation and viral publishing work together to give businesses a potent one-two punch that guarantees authenticity and reach. Large companies in the tech, FMCG, lifestyle, and government industries rely on INFLUASIA to deliver comprehensive, powerful campaigns.
Services Provided:
- Influencer strategy and matching
- Creative content development
- Distribution through owned media platforms
- Video production and storytelling
- Social amplification and paid boosts
- Data tracking and campaign reporting
Website: https://influasia.com/
10. Gushcloud Malaysia
Gushcloud is a global influencer marketing and talent agency that is prominent in Malaysia. They form a large community of storytellers, stars, influencers, and key opinion leaders in Southeast Asia, which in turn allows brands to launch regional influencer campaigns that understand the local market. The Malaysian division of Gushcloud provides the services of an end-to-end solution for recruitment and choice of influencers, production, and distribution.
The main difference between Gushcloud and other firms is that it is a global company with a talent pool. They cooperate with creators of lifestyle, fashion, beauty, gaming, tech, etc. Their enthusiastic staff delivers all its campaigns with customization to the brand goals without upsetting the identity of the influencer. Taking a strategic approach to storytelling, brand safety, and ROI measurability, Gushcloud continues to be a reputable brand when it comes to reaching brands focused on reaching a youth and connected Malaysian population.
Services Provided:
- Influencer sourcing and onboarding
- Campaign strategy and creative planning
- Video and content production
- Talent and celebrity endorsements
- Social media and PR amplification
- Post-campaign analytics and insights
Website: https://www.gushcloud.com/
11. Cleverus
Based in Kuala Lumpur, Cleverus is an influencer and digital marketing firm that has won numerous awards. With years of experience in the Malaysian market, Cleverus is known for designing custom influencer marketing strategies that deliver measurable impact. They work with a wide network of local influencers across various niches, from beauty and lifestyle to tech and F&B, ensuring brands reach the right audiences with authentic and engaging content.
What makes Cleverus stand out is its integrated approach, combining influencer marketing with SEO, social media ads, and data-driven insights to help brands grow online effectively. From contract management and influencer scouting to content development and comprehensive performance reports, they take care of it all. Trusted by well-known Malaysian brands and regional companies, Cleverus is a reliable choice for businesses wanting real engagement and clear ROI.
Services Provided:
- Influencer scouting and vetting
- Campaign strategy and creative planning
- Social media content production
- Paid ads and social amplification
- SEO and digital marketing integration
- Campaign analytics and performance tracking
Website: https://www.cleverus.com/
12. Mediashock
Mediashock is an influencer marketing and content production company based in Malaysia and Singapore. They are devoted to assisting brands in telling interesting narratives that can be based on high-quality videos and other digital media reinforced by influencers. The prominent feature of the campaigns engineered by Mediashock is cinematic visuals and perfectly produced narratives, which perfectly correspond to the voices of influencers. This is why they are so popular among premium brands who seek to make their collaborations with influencers memorable both in terms of visual appearance and creativity.
Their services also include more than matching influencers; they are also a creative partner, producing brand videos, vlogs, social ads, and branch Vods with the best creators in Malaysia. Mediashock also offers a whole project management between end to end of the project, including its delivery, strict adherence to brand standards as well as the respective performance measurement. They have the advantage of vast webcast video production experience in bringing powerful campaigns.
Services Provided:
- Influencer sourcing and coordination
- Video production (commercials, vlogs, branded content)
- Creative campaign direction and scripting
- Social media campaign strategy
- Audience targeting and engagement
- Post-campaign analytics and ROI reporting
Website: https://www.mediashock.com.sg/
13. Youmo Studio
Youmo Studio is a full-service creative and influencer marketing agency based in Kuala Lumpur. Known for its vibrant, trend-savvy campaigns, Youmo Studio helps brands collaborate with local influencers, KOLs, and content creators to tell authentic stories that resonate with Malaysian audiences. They focus on connecting brands with youth-driven communities through digital campaigns that feel natural and engaging, especially on platforms like TikTok and Instagram.
Youmo Studio offers complete influencer campaign services, from strategic planning and creative ideas to content shoots and reporting. Their team manages influencer recruitment, briefings, and production of visually stunning content that stays true to each creator’s voice. Brands in beauty, lifestyle, fashion, and F&B love working with Youmo Studio for their fresh ideas and ability to deliver real engagement and buzz online.
Services Provided:
- Influencer sourcing and briefing
- Campaign planning and content concepts
- Social video and photo production
- TikTok and Instagram campaign management
- Engagement tracking and reporting
- Creative digital marketing strategy
Website: https://www.youmostudio.com/
14. Kingdom Digital
Kingdom Digital is a Malaysian-based, award-winning digital and social media agency that is well known for providing quality influencer marketing services. They focus on providing creatively emotive campaigns that bring together brands and audiences in touch with one another via the telling of a meaningful story. Kingdom Digital collaborates with major and minor influencers and partners with the appropriate types of personalities that will confirm brand stories in a non-fake manner. They have worked across categories in different industries such as FMCG, beauty, tech, and lifestyle and boast of successful campaigns run regionally.
Other than influencer marketing, Kingdom Digital can offer a broad range of digital marketing, which means they will do content creation, social media management, and creative production on full-service terms. They are distinguished by strategic planning, data-driven planning and visual storytelling of high quality. Kingdom Digital has built the trust of many reputable brands throughout Malaysia to enhance their online presence and expand communities with smart influencer-related collaborations and engaging digital content.
Services Provided:
- Influencer outreach and matchmaking
- Social media strategy and content planning
- Creative content development and video production
- Campaign execution and management
- Community engagement and moderation
- Performance tracking and reporting
Website: https://www.kingdomdigital.com.my/
15. Light Up 7
Light Up 7 is one of Malaysia’s fastest-growing integrated marketing and creative agencies. They offer full-spectrum digital marketing services with a dedicated influencer marketing division that works with micro, macro, and celebrity influencers. Known for their creative storytelling and viral campaign concepts, Light Up 7 helps brands amplify their presence on social media using a mix of content marketing, paid media, and carefully selected influencer collaborations.
They focus heavily on aligning campaign messaging with current trends to ensure maximum shareability and engagement. From strategic planning and influencer vetting to video production and post-campaign analytics, Light Up 7 handles every aspect in-house. Their diverse team has delivered successful campaigns for global brands and local startups alike, making them a trusted name in Malaysia’s influencer marketing space.
Services Provided:
- Influencer sourcing and management
- Social media marketing and content planning
- Video and creative production
- Paid social advertising and media buying
- Campaign analytics and reporting
- Brand consulting and digital strategy
Website: https://lightup7.com/
Conclusion
In conclusion, influencer marketing is one of the best ways for brands in Malaysia to reach real people in a genuine way. Working with the correct influencer marketing agency is crucial because of the large number of active social media users and the daily emergence of new trends. These leading agencies can assist you in identifying the greatest influencers, developing innovative campaigns, and achieving tangible outcomes, regardless of the size of your company, from tiny local businesses to large brands. Choose the agency that best suits your objectives and financial constraints, take your time, and see how your brand reaches new consumers like never before.
FAQs
Q. Are influencer marketing agencies expensive?
The cost depends on the agency and the type of influencers you want to work with. Many agencies offer packages for different budgets, from micro-influencers to celebrity endorsements.
Q. How do I know if an agency is trustworthy?
Check their past campaigns, client reviews, and success stories. A good agency will be open about their influencer network, share real case studies, and explain their process clearly.
Q. Can I run influencer campaigns without an agency?
Yes, but working with an agency saves you time and effort. Agencies handle the tough parts like vetting influencers, managing negotiations, and ensuring you get genuine results.
