In this competitive business environment, delivering attractive and professional proposals may be the solution to winning and losing clients. In an ever more modern world, businesses are gradually finding digital solutions to a faster and easier proposal creation process, in relation to the client, and conversion rates increase. Proposal Software became a significant business resource that modifies the way businesses advertise their services, handle customer communications, and make sales. The old way of making proposals by means of simple word processing tools no longer serves the purpose of businesses that want to make a difference in saturated markets.
Template libraries, collaboration, electronic signatures, and analytics tracking are the sophisticated features needed by professionals to create the best proposal. Such advanced features allow businesses to save time, remain consistent, prevent errors, and be recognizable and organized to their future clients. You may be an independent contractor, small business owner, or work in a large corporation.
Still, the choice of proposal creation platform can make a tremendous difference to your success in making sales. This all-inclusive article discusses the best 10 Proposal Software in the market today, their costs, strengths, and weaknesses to enable you to make the right decision concerning the needs of your business.
Why is Proposal Software Important?
Contemporary corporations are under extra stress to give professional, exemplary, and convincing propositions that impressively convey value propositions, keeping up the consistency and upholding staff levels of professional excellence.
- Efficiency: With automation, proposal creation goes down to a few minutes instead of hours, giving teams more time to deal with strategy instead of formatting.
- Professionalism: The professionally created templates with a similar format produce smooth-looking documents that produce a sense of credibility and impress potential customers well after their meeting.
- Teamwork: Teamwork is facilitated by the use of real-time editing and commenting, making proposal development and approval processes culminate in the effective involvement of all stakeholders.
- Analytics: Tracking features will allow us to obtain useful information about how the clients interact with the platform, what, when, and how they watch, and how the proposals perform, providing an opportunity to make improvements based on the data.
- Integration: Fluid attachment to CRM system, accounting, and payment apps generates harmonious workflows and eradicates duplicative data entry, facilitating smooth management of a company.
Essential Features to Look for in Proposal Software
The decision to choose the most effective platforms for proposal development should be made by carefully weighing the main features that influence the experience of users, contacting clients, and generating business results.
- Templates: Extensive template libraries of customizable templates will make proposal generation faster, though still adhering to professional standards and consolidating the brands through the addition of dishes and fonts across reports.
- No need to learn: No learning is required; anyone needs to know how to use Microsoft Word or should have the right to learn how to use Microsoft Word.
- Analytics: Intuitive tracking features can be used to identify elements such as client behavior patterns, levels of engagement, and space proposal efficacy, which can be used as actionable insight to continue improving and perfecting offers.
- Integration: An ability to be combined with a variety of other business tools, such as a CRM platform, an accounting system, and a payment process, would enable a convenient organization of workflow automation and synchronization of data.
- Security: Sophisticated security facilities such as access controls, encryption, and audit trails ensure that sensitive information belonging to the business is secure and that client confidentiality is maintained within the proposal process in its entirety.
Comparison Table for Proposal Software
Software Name | Rating | Best Feature |
Proposify | 4.5/5 | Content Library Management |
FreshBooks | 4.7/5 | Invoice Integration |
Better Proposals | 4.3/5 | Drag-and-Drop Editor |
PandaDoc | 4.6/5 | Template Variety |
Qwilr | 4.4/5 | Interactive Content |
Bidsketch | 4.2/5 | Custom HTML/CSS |
Prospero | 4.1/5 | Analytics Dashboard |
Nusii | 4.0/5 | Multi-Currency Support |
Responsive | 4.5/5 | AI-Powered Automation |
Loopio | 4.4/5 | RFP Automation |
List of 10 Best Proposal Software
1. Proposify

Rating: 4.5/5
Website: https://www.proposify.com/
Best Use Cases: Brand management and content standardization for sales teams
Proposify is a solution that goes into depth, as the people who use it need business-specific content management and brand consistency in their sales materials. The platform is exemplary in assisting organizations to work at that professional level and allowing teams to construct persuasive proposals effectively. Its strong content library facility makes old content available to all the team log-in members at the same standardized level with better capacity of control and quality improvement of the overall proposal.
Its advantage is that the software simplifies the entire proposal lifecycle, propelling it through the signature of a client. Enhanced tracking features can give the sales department valuable information regarding the engagement patterns of their clients, giving the sales teams insight on the part of the content that interests the prospects the most. Template management within the platform gives companies the ability to provide brand guidelines, whilst teams within the business have the freedom to fill out different types of content to suit the individual needs of clients.
Key Features
- Content library management
- Brand consistency tools
- Advanced tracking analytics
- Template customization options
- Audit trail functionality
Pros
- Excellent content organization
- Strong brand control
- Comprehensive tracking features
Cons
- Higher learning curve
- Limited accounting integration
- Expensive for small teams
Pricing Basic. $19 per user/mo, annually $29/user/mo
2. FreshBooks

Rating: 4.7/5
Website: https://www.freshbooks.com/
Best Use Cases: Service businesses requiring integrated invoicing and payment processing
FreshBooks is the ideal combination of proposal generation and business management, which would make it suitable for service-based businesses that require smooth operations. The best part of the platform is that it can be used to create proposals and then manage the project through it; time may also be tracked, and invoices prepared. This integrated solution will also spare the cost of having different software subscriptions and ensure consistency of data across all the business processes.
FreshBooks Proposal Software also offers automation features that are sophisticated and that allow switching approved proposals into invoices with just one click. This feature goes a long way in lowering administration costs as well as guaranteeing proper information transfer in terms of billing. The company has constantly benefited from mobile access to the platform, which is especially useful to consultants and field-based providers, as the business owner can access proposals and communicate with the client irrespective of location.
Key Features
- Invoice conversion capability
- Mobile application access
- Client management integration
- E-signature functionality
- Audit trail tracking
Pros
- Seamless invoice integration
- Comprehensive business tools
- Excellent mobile support
Cons
- Higher monthly costs
- Complex for simple needs
- Limited template variety
Pricing: Premium · + Team Members ($11 per user per month)
3. Better Proposals

Rating: 4.3/5
Website: https://betterproposals.io/
Best Use Cases: Creative agencies and consultants prioritizing visual presentation and branding
Better Proposals transforms the process of creating proposals with its drag-and-drop tool, which removes the need to worry about formatting or other complexities and leaves the user with the ability to simply write about the proposal. The design-based approach of the platform gains more appeal to creative professionals who are aware of the significance of visual appearance in client contact. Advanced branding – The branding capabilities are advanced, which means the business can have a consistent look in all the proposal documents.
The novelty of the software in preventing the labeling of proposals as spam through the verification of a domain represents the consideration of real-life business problems. Payment integration functionalities, even in the stripped-down plans, make sure that companies can take instant actions as soon as client proposals are approved. The user experience focus on the platform is manifested by both the sender and receiver of the proposals, which leads to an increased engagement rate and conversion success.
Key Features
- Drag-and-drop editor
- Advanced branding tools
- Spam prevention features
- Payment integration options
- Digital signature support
Pros
- Intuitive interface design
- Strong visual customization
- Built-in payment processing
Cons
- Limited monthly documents
- Advanced features restricted
- Higher per-user costs
Pricing: Starter plan begins at $19 monthly per user, Premium at $29 monthly per user, with Enterprise options at $49 monthly per user.
4. PandaDoc

Rating: 4.6/5
Website: https://www.pandadoc.com/
Best Use Cases: Large teams requiring extensive template libraries and advanced collaboration
PandaDoc stands out due to its extensive library of more than 750 proposal templates, which makes it a fantastic tool to use in businesses of different industries since it offers thorough templates. The document collaboration is robust in the platform, which allows teams to collaborate on their tasks without loss of version or approval processes. There are extended analytics features that give detailed answers to the level of performance of the documents and patterns of client engagements.
The tracking and notification system that runs in real time means that the sales personnel are aware every time the clients access their proposals. The drag-and-drop editing features, together with support for multimedia, allow creating interactive proposals that cannot be easily overlooked by a client. The goal of Proposal Software such as PandaDoc is to accelerate proposal development when various parties have to collaborate to produce the material, but document security and access should also be key factors in the context of development.
Key Features
- Extensive template library
- Real-time collaboration tools
- Document analytics tracking
- Multimedia content support
- Workflow automation features
Pros
- Comprehensive template selection
- Strong collaboration features
- Detailed analytics reporting
Cons
- Advanced features restricted
- Additional integration costs
- Complex pricing structure
Pricing Essentials tier starts at $35 monthly per seat with a 2-seat maximum, Business tier at $65 monthly per seat, with custom enterprise pricing available.
5. Qwilr

Rating: 4.4/5
Website: https://qwilr.com/
Best Use Cases: Sales teams focused on interactive content and client self-service
Wilr has revolutionized the established proposal template by making it possible to create web-based and interactive documents that are able to engage the clients by offering dynamic content, as well as the ability to perform self-service. The Quote Block feature on the platform enables the clientele to engage in different levels of vacation deals and essentially cross-sell themselves into buying more services. This will save the back-and-forth negotiation process and enable the clients to make informed decisions at their own pace.
The ROI calculator functionality gives clients a visual depiction of value propositions that makes their decision to invest in proposed services easier. Integrating with the CRM system, such as HubSpot, allows for the flow of marketing, sales, and even proposal creation activities to flow smoothly. The target demographic has been in the business environment because interactive formats allow the platform to produce memorable experiences that distinguish business entities from their rivals, who use conventional proposal documents.
Key Features
- Interactive content embedding
- Dynamic pricing blocks
- ROI calculator tools
- CRM integration capabilities
- Web-based proposal format
Pros
- Highly interactive proposals
- Client self-service options
- Strong visual presentation
Cons
- Single-service limitation
- Restricted team permissions
- Limited reporting history
Pricing Business package at $35 monthly per user
6. Bidsketch

Rating: 4.2/5
Website: https://www.bidsketch.com/
Best Use Cases: Web designers and developers requiring custom HTML/CSS proposal designs
Bidsketch is a product that focuses on businesses that need full authority on how these proposals are designed, such as custom HTML and CSS. This technical flexibility is especially useful as a web design agency or development company looking to use its proposal as a way of demonstrating its technical expertise. Customization of templates goes beyond the typical format to custom packages, blending of custom pricing formations, and automatic workflow forms.
The workflow automation capabilities automate seller repetitive processes like the generation of proposals, but produce consistency in communication with its clients. The ability to integrate with some of the most popular business tools, such as Salesforce and FreshBooks, is a guarantee of seamless data management across various business departments. The approach to the Proposal Software on the platform is the focus on technical customization, with the provision of user-friendly interfaces to the team members without specific technological knowledge.
Key Features
- Custom HTML/CSS design
- Automated workflow systems
- Template pricing integration
- Video embedding capabilities
- Auto-notification systems
Pros
- Complete design customization
- Workflow automation features
- Popular tool integrations
Cons
- Limited collaboration features
- Restricted user numbers
- Analytics only premium
Pricing Basic plan at $15 monthly for one user, Solo plan at $29 monthly, Team plan at $79 monthly for 3 users, and Business plan at $149 monthly for 8 users.
7. Prospero

Rating: 4.1/5
Website: https://goprospero.com/
Best Use Cases: Budget-conscious businesses seeking comprehensive analytics and unlimited proposals
Prosperocano provides superior value due to the unlimited volume of monthly proposals built along with fully featured analytics capabilities at a very cost-effective price. The analytics dashboard of the platform offers detailed data on the client behavior, such as the way and which device is used, the duration of the viewing, statistics of the engagement, etc. This detail will allow the sales teams to maximize their follow-ups and, over time, make more effective proposals.
The library of content has professional images and multimedia components that add verve to the proposal, yet they do not necessitate any design assets. The live chat support can make sure that the users can obtain the aid required in time, and the facilities introduced to integration can interlink the platform with the most well-known payment, customer resource management, and accounting systems. Prospero is an excellent value proposition, especially when businesses want a cost-effective proposal software tool that will not cut corners when it comes to providing crucial functionalities.
Key Features
- Unlimited monthly proposals
- Comprehensive analytics dashboard
- Integrated content library
- Live chat support
- Multiple software integrations
Pros
- Exceptional value pricing
- Unlimited proposal creation
- Strong analytics features
Cons
- Single-service limitation
- Basic customization options
- Limited advanced features
Pricing: Single plan available at $12 monthly with all features included and no user limitations.
8. Nusii

Rating: 4.0/5
Website: https://nusii.com/
Best Use Cases: International businesses requiring multi-currency support and localization
The multipronged international business needs are taken into consideration by Nusii with inbuilt currency conversion and localization programs so that correct pricing presentation is provided on different markets. The fact that the platform allows defining taxes and preferred currencies on a per-client basis eliminates confusion and avoids surprises related to pricing when going through proposals. This focuses on global business needs, and thus it is more useful to firms with international markets.
Even introductory subscription plans come with unlimited clients and templates that can be edited, which means that a business can scale the functionalities of its proposal creation without facing arbitrary artificial boundaries. The notification system in the platform reminds the teams of the interactions that they have with clients, and data analysis options allow them to have insights into what happens to the proposals that they present in various markets and currencies. Specialized features and tools, such as Proposal Software like Nusii, show that special functionalities are very helpful to respond to particular business problems.
Key Features
- Multi-currency support system
- Client-specific tax settings
- Unlimited client management
- Proposal notification alerts
- PDF export capabilities
Pros
- International business focus
- Unlimited client support
- Comprehensive feature inclusion
Cons
- Limited monthly proposals
- Restricted domain features
- Tiered support levels
Pricing Freelancer plan at $29 monthly for 1 user and 5 proposals
9. Responsive

Rating: 4.5/5
Website: https://www.responsive.io/
Best Use Cases: Enterprise organizations requiring advanced security and AI-powered automation
Responsive uses artificial intelligence to transform the proposal writing into an automated process that makes content recommendations and approval processes. The enhancement of security, such as SSO authentication or vendor assessment programs, makes the platform befitting in the enterprise environment that has high compliance demands. Content libraries, which meet whether a company requires AI, make sure that sales teams have access to approved and consistent messaging that adheres to the corporate standards.
The emphasis of the platform on automating the RFP answer and customer relationship management minimizes the amount of labor used in the undertaking of complicated proposals. Nonetheless, the AI-based solution takes a lot of time to be set up and trained to provide the most accurate results. Organizations that are looking to advance their Proposal Software to incorporate more sophisticated automation features will find a proper match with the high-volume and complex requirements that Responsive can deliver.
Key Features
- AI-powered content suggestions
- Advanced security measures
- Automated RFP responses
- Enterprise-grade compliance
- Intelligent workflow automation
Pros
- Advanced AI capabilities
- Enterprise security features
- Comprehensive automation options
Cons
- Steep learning curve
- Reduced human involvement
- Single-service limitation
Pricing: Custom pricing is available upon request based on organization size and feature requirements.
10. Loopio

Rating: 4.4/5
Website: https://loopio.com/
Best Use Cases: Organizations managing high-volume RFP responses and complex sales processes
Loopio is focused on the automation of complex deals such as RFPs, RFIs, and security questionnaires with the help of advanced workflow and content library management. This platform is strong because it can contain libraries of approved answers that make sales teams respond faster and with the same response every time a client questions. This case-to-case approach greatly minimizes the time of response with the assurance of a message consistent throughout all communication with the clients.
The extreme automation features accommodate the regular proposal tasks and the sophisticated reporting functionalities in analyzing proposal performance and team efficiency. The integration flexibility of the platform integrates with other existing business systems to provide an easy workflow that eradicates repetition of data entries. When these opportunities arise, and the amount of proposals required is high, more businesses are also finding themselves struggling to maintain quality whilst scaling effectively, which is where Proposal Software, such as Loopi,o are offering the automation and standardization of proposal creation.
Key Features
- Automated RFP processing
- Approved answer libraries
- Advanced reporting systems
- Flexible integration options
- Unlimited project proposals
Pros
- Comprehensive automation features
- Extensive integration capabilities
- Scalable for high volume
Cons
- Automation-heavy approach
- Premium feature restrictions
- Single-service focus
Pricing: Four-tier pricing structure including Essentials, Plus, Advanced, and Enterprise plans, with pricing available after consultation and business information submission.
How to Choose the Right Proposal Software
The choice of proper proposal generation software would entail a considerate approach with many individual elements that have direct effects on the functioning of a business, the efficiency of a team, and the satisfaction of clients.
- Budget: Calculate the total cost of ownership, such as subscription fee, user licensing, integration, as well as training costs, in order to make sure that the platform chosen meets available financial capabilities but still provides the required functionality to support business growth and operational efficiency.
- Features: Determine key features that you need (template libraries/collaboration tools/analytics tracking/integration/security measures) and decide which ones directly integrate into your proposal creation workflow and business goals as well as any future needs of the company., always putting before you which features specifically solve your pain areas and how they can scale to the company later.
- Team Size: The types of platforms you choose to implement should reflect the size of the team, the technical prowess of the people, the degree of collaboration and the level of user skills required so that you can select platforms that make the most sense to your team but also allow them to grow in the future and support more functionality as the team matures and grows through training.
- Integration: ensure compatibility with all current business tools such as CRM systems, accounting software systems, project management software, and communications tools to allow the smooth flow of data and automated workflows that do not result in repetitive data entry and inefficiencies.
- Scalability: Use the ability of the platform to support your business as it grows, to support greater volumes of proposals, more users, more customization, and feature requests, and be able to grow with your business without the need to migrate or replace the platform.
Conclusion
The Proposal Software landscape is evolving very fast, and it will provide businesses with the opportunity never before experienced before to reorganize their sales process, improve the relationship with clients, and improve conversions by using professionally prepared proposal software . The latest platforms offer interesting functionalities that make proposal writing an automated process that delivers not only consistent results, but also saves considerable time. Effective selection of proposal software entails thorough examination of business requirements, the abilities of the staff, the financial budget, and the future growth of the organization. The selected ten platforms in the guide provide a variety of approaches to writing proposals, varying from whole business management to specific industry or purpose-oriented tools.
The platforms have distinct advantages that can be of tremendous benefit to various categories of organizations based on their respective needs and operational focus. Investing in quality Proposal Software can lead to compounding returns in the quality of the proposals, time saved during the proposal process, team collaboration, and keeping the client informed about his/her engagement within the proposal. As more and more businesses are realizing the strategic value of using a professional proposal presentation tool, the tools become an inevitable part of winning sales and business development. The most important part is choosing platforms, which not only fulfill the current requirements but also have wriggle room in case of growth and other changes within the business.
Frequently Asked Questions
Q: What are the outstanding advantages of proposal software?
A: Proposal software helps make document creation more streamlined, consistent, and collaborative, and provides customer engagement information as well as interfaces with existing business systems to be more efficient throughout the document creation process.
Q: What does a good proposal software cost?
A: The costs of the platforms range considerably between $10 per month and 100 dollars and more per month depending on the features, number of users required, and required integration.
Q: Is it possible to have proposal software that can integrate with my CRM system?
A: The ability to integrate your CRM system with proposal platforms is available on most modern proposal platforms; whether this is compatible with your CRM provider will depend on the providers and supported integrations.
Q: Is it necessary to have technical skills to use proposal software?
A: The majority of platforms are made to be used by non-technical users, and they have simple interfaces, but some more advanced features of customization might need very basic HTML/CSS.
Q: How can I quantify the ROI of investment in proposal software?
A: Calculate ROI based on track metrics such as time savings when creating a proposal, improved conversion rate, increased productivity of the team, and decreased administrative overhead.