Suppose the following: You are in your early 20s. Your parents insist you become an IAS officer, but you know books aren’t your thing, and you’d rather be in business. You risk a lot, you leave all that behind, and with 3 lakh in your pocket, you choose to sell tea on the roadside. Sounds crazy? That is precisely the way in which Chai Sutta Bar (CSB) began.
That risk is small nowadays, and it has become one of the largest fast-food companies in India. You are in the right place if you have been searching online for the Chai Sutta Bar Net Worth or the amount of money this famous brand of kulhad chai makes.
We will deconstruct all of it: the company’s history, its revenue, the founder’s fortune, and whether it is a good idea to become a franchise.
Introduction
It is essential first to examine the size of this brand before we start with the numbers. It ceased to be a tea stall; it became a food revolution in India.
To begin with, there are four basic facts:
- Daily Sales: CSB is selling approximately 4.5 lakh cups of tea per day.
- Reach: They have a comprehensive network of over 600 stores in more than 320 cities in India.
- International footprint: They have already established stores in such destinations as Dubai, Oman, and Nepal.
- Brand Turnover: The brand’s network sales are approximately 150 crore per annum.
How could two friends from Madhya Pradesh create such a huge business with no major investors? Let’s find out.
Brand Overview: Chai Sutta Bar Overview
Knowing the money, you must know the brand. CSB is not only about tea, but it is also about the vibe. They transformed the roadside tapri culture into a clean, cafe-like establishment, yet kept the price low enough for college students to afford.
History
The novel begins in 2016 in Indore, Madhya Pradesh. Anubhav Dubey (who was studying at UPSC) and Anand Nayak were two friends who wanted to open a business. They started with a mere 3 lakh borrowed from family and friends to open their first stall in front of a girls’ hostel in Indore.
They had no advertising budget; therefore, they relied on word of mouth. They could not afford expensive cups and used clay pots (kulhads). These bare limits were their greatest advantage.
Current Stats
- Headquarters: Indore, Madhya Pradesh.
- Founders Anubhav Dubey, Anand Nayak (joined by Rahul Patidar).
- Main Product: Flavoured tea (chocolate, ginger, cardamom, paan, etc.) in kulhads.
- Business Model: Franchise intensive (Fofo Franchise Owned Franchise Operated).
- Number of outlets: 600+
- Annual Turnover / Revenue (latest reported): ₹ 150 crore (as of 2025 update)
- International presence: Besides India, outlets are claimed in countries like the UAE, Oman (and possibly abroad) as part of global expansion.
Unique Selling Proposition (USP).
How come CSB is a success when most other cafes have failed?
- Kulhad Cups: Clay cups are eco-friendly and have the same earthy feel and flavour that plastic cups cannot rival.
- Lower Prices: They began at 10-15, which were accessible to students who could not afford a Starbucks or Costa drink.
- Snappy Name: The title of the business is a catchy one, “Chai Sutta Bar. They do not sell cigarettes or alcohol, but it is a smoke-free zone, though the fun name attracted a significant number of young people.
Quick Growth Overview
In approximately 8 years, the number rose from 1 outlet to 600 or more. That is, they were adding about 75 new stores annually. The reason they had such a surge in popularity was that not only were they aimed at Tier-2 and Tier-3 cities (such as Indore, Jaipur, Lucknow) where numerous locals sought a cool hangout area but little was available elsewhere.
Chai Sutta Bar Net Worth in Indian Rupees.
Chai Sutta Bar (CSB) had a turnover of ₹150 crore (2025), according to an ABP News report.
Some sources (interviews/media) mention a valuation of about US $60 million for the company (as of 2025).
Net worth can be confusing. In the case of a personal company such as CSB, we consider the brand value and the total sales.
As of 2025, we have publicly reported scale and revenue, which indicates that CSB is a large, functioning business with a wide footprint and brand value.
Comparison of Net Worth, Turnover, and Revenue
To simplify:
- Turnover: Money taken by all 600-plus outlets. If all the shops sold 100 of tea, the turnover would be 60,000.
- CSB Turnover: About ₹150 crore.
- Company Revenue: The amount the central company receives from franchise fees and supplies does not include total sales made at all its shops.
There are three divisions of the company: one is CSB Company Revenue, and the other two are founded under the same name.
The company is divided into three divisions: CSB Company Revenue and the remaining two, which are founded under the same name but are part of the same company.
Net Worth: The total of what the company owns (cash, brand, equipment) and what it owes in these forms of loans.
CSB Revenue Growth in Years.
The expansion has been significant.
- 2016: Commenced with minimal sales.
- 2020: Achieved c. 50 crore of system-wide turnover.
- 2023: Surpassed ₹100 crore.
- 2025 (Projected): Its goal is to exceed 200 crore in turnover.
Where Does Chai Sutta Bar Make Its Money?
You may think, how then can they earn crores when tea is selling at 15-20? Volume and franchising are the answer. The following is a mere breakdown of their source of income.
1. Franchise Fees
If one wants to open a Chai Sutta Bar franchise, they have to pay a one-off fee to use the brand name.
- Franchise Fee: approximately 6-8 lakh/outlet. The company receives instant cash due to the rapid expansion of new outlets.
2. Supply of Material (Supply Chain).
This is the real money maker. The parent company also transports the primary ingredients to all the franchise owners to ensure that all the shops taste the same. The franchisee will be required to purchase the special tea leaf, masalas, and branded kulhads directly from the company. This will provide the company with consistent monthly revenue across all outlets.
3. Royalty (The “Rent” on Success)
In its initial stages, CSB levied a 0 per cent royalty to attract owners. Since the business expanded, new contracts, huge stores, or special stores have a royalty of approximately 2 1/2 to 4 1/2 percent of monthly turnover. This allows the company to gain higher profits because outlets are successful.
4. Company‑Owned Outlets (COCO)
The majority of shops are franchised; however, the company also operates a number of its flagship stores. It retains 100 per cent of the profit of such outlets.
2022 -2025 Chai Sutta Bar Turnover & Profit.
We will take a look at how the brand network drives total sales.
Profitability Overview
- To the Brand: The mother company is profitable. It adopts an Asset-Light model, which means franchise owners rent, furnish, and even staff themselves. The parent company incurs low monthly expenses, resulting in healthy profit margins.
- Major Business Determinant: Marketing and logistics (the delivery of tea to 300 cities) account for the largest expenditure. They employ low-cost social media marketing and word of mouth, saving crores of rupees compared to large brands such as McDonald’s.
Is Chai Sutta Bar Profitable?
Yes, absolutely. We would consider two points of view: the founder and the franchise owner.
1. For the Founders (Company)
The company is very profitable since it receives cash in advance (franchise fee) and receives a stream of revenue as a result of selling raw materials. It does not have a danger of a shop failing- that is the risk that the franchise owners take.
2. For the Franchise Owner
Is it profitable to open a CSB? Generally, yes.
- Gross Margin: Very low when evaluated against the cost of producing a cup of tea and the selling price. The gross margin is around 45 %–50 %. A franchise owner typically retains 2025 per cent of the total sales, after rent, electricity, and staff salaries.
- ROI: A majority of the owners can recover their start-up capital in 12-18 months, which is very fine in the food business.
Anubhav Dubey (Founder) Net Worth.
Anubhav Dubey is a well-known businessman. His estimated personal net worth in 2024-25 is approximately 10crore-15crore. It is not the value of his company, but his own wealth (cash, cars, investments, house).
Story of Success & Journey
- The “Failure: Anubhav was studying for CA and UPSC exams, and he failed several times.
- Call: He invited his childhood friend, Anand Nayak, and told him, Anand, let’s do something of our own.
- The Struggle: They borrowed money, acquired second-hand furniture, and even went out to paint their first shop themselves. They went to the extent of painting a wooden plank sign, given that they could not afford a signboard.
It was a breakthrough because they discovered that the youth were attracted to the Bar in the title ‘ Chai Sutta Bar,’ and the families to Kulhad. It was a perfect mix.
Estimated Yearly Earnings
Anubhav earns money from:
- Chai Sutta Bar Pvt Ltd. Salary or dividends.
- Acting engagements (he is an established motivational speaker).
- Social media brand endorsements.
It is probably estimated as between 1 and 2 crores a year.
Chai Sutta Bar Monthly Revenue (Per Outlet)
This part is the most significant in case you are planning to open a franchise. What is the maximum that you can earn?
We can start with the economics of one of the Chai Sutta Bar outlets.
Estimated Revenue Range
- Daily Sales: 10000 to 15000 (average sales of a typical outlet).
- Monthly Revenue: 3 -4.5 lakhs.
- High-Performing Outlets: There are good locations in busy markets or malls that earn 8-10 lakhs per month.
For example, on a sale of 4 Lakhs, you can expect to earn a profit of around ₹1 Lakh to ₹1.5 Lakhs per month.
Conclusion
Chai Sutta Bar demonstrates what it is all about in Make in India. It teaches you that you do not need an expensive degree or millions of dollars to start a big business; you only need a good idea and the courage to do it. The brand itself is costly. It earns over 150 Crores in sales from a product sold at 15 rupees. Anubhav Dubey abandoned his UPSC exam preparation to start a business and became a multi-millionaire. He demonstrates to Indian youths that it can be done.
The figures are promising in case you are an investor or an entrepreneur who would prefer a franchise. Chai revolution will not go anywhere, and Chai Sutta Bar is in front of it. Would you like me to help you navigate the complex franchise application process or compare CSB with other tea franchises, such as MBA Chai Wala?
FAQs
How much does Chai Sutta Bar have in Net Worth?
Its brand is estimated to be worth 300 to 500 Crores and earned more than 150 Crores annually.
Does MBA Chai Wala own a Chai Sutta Bar?
No, they are competitors. Chai Sutta Bar is a brainchild of Anubhav Dubey and Anand Nayak, and MBA Chai Wala is a brainchild of Prafull Billore.
How much does a Chai Sutta Bar cost to franchise?
One requires 16-25 lakh to establish one. That will be the franchise fee (approximately 6 to 8 lakh), interior and equipment.
Is Chai Sutta Bar a place that sells alcohol or cigarettes?
No. The names Bar and Sutta are all marketing. It is a smoking- and alcohol-free family cafe.
