In today’s digital world, influencer marketing has become one of the smartest ways for brands to reach their customers directly. In India alone, the influencer marketing industry was valued at around ₹1,275 crore (USD 153 million) in 2022 and is expected to grow by over 25% each year, crossing ₹2,200 crore (USD 264 million) by the end of 2025. With over 448 million social media users in India, brands now rely on influencers—from celebrities to micro and nano creators—to build trust and boost sales faster than traditional ads.
Choosing the right influencer marketing agency is the first big step toward running successful campaigns. In this article, you’ll discover the 10 best influencer marketing agencies in India that help brands find the right voices, plan smart campaigns, and get the best ROI. Whether you’re a startup or a big company, these agencies can help you make the most of the growing creator economy in India.
Why Influencer Marketing Is Booming in India
- Massive Social Media Reach: With over 448 million active social media users, India is one of the largest digital consumer markets in the world, giving brands endless ways to connect with audiences through influencers.
- High Engagement & Trust: Indian consumers trust recommendations from real people more than traditional ads. 70% of young buyers say they are more likely to buy a product endorsed by their favorite influencer.
- Cost-Effective for All Brands: Unlike big celebrity ads, influencer marketing works for all budgets — from micro-influencers for local reach to celebrity influencers for national campaigns.
- Regional & Vernacular Power: Brands can tap into different languages and regional audiences through influencers who speak the local language, making campaigns more relatable.
- Better ROI & Measurable Results: Influencer campaigns now come with clear data tracking tools, so brands can see exactly how many clicks, views, and sales they get from each post or video.
How to Choose the Right Influencer Marketing Agency
- Check Their Influencer Network: A good agency should have access to a large, diverse pool of influencers — nano, micro, macro, and celebrity — to fit your specific brand goals.
- Look for Industry Experience: Choose agencies that have worked with brands similar to yours. Industry-specific experience means they understand your audience better.
- Transparent Reporting & ROI Tracking: The best agencies provide clear campaign reports, real-time dashboards, and post-campaign analytics so you know exactly what you’re paying for.
- End-to-End Campaign Support: A reliable agency handles everything — from planning and creator shortlisting to content approval, posting schedules, and payments.
- Good Reviews & Case Studies: Always check client testimonials, Google reviews, or published case studies to see if the agency consistently delivers results and has happy clients.
List of 10 Best Influencer Marketing Agencies in India
1. Grynow
Grynow is a provider of full-stack influencer marketing, one of the top services of India. Having 3 billion creators who are members of its network and 8+ in experience, this agency has access to advanced AI-driven dashboards to promote brands through true influencers on YouTube, Instagram, LinkedIn, Snapchat, and others. They provide an in-depth campaign analysis, content generation and ROI maximisation- particularly to those brands who are seeking a measurable lift in growth and awareness.
They collaborate directly with clients to develop custom influencer plans, develop UGCs that deliver, and optimize creator collaborations to build and implement ideas. Grynow has made successful campaigns for big brands like Amazon, BigBasket and boAt.
Services Provided
- Influencer‑led video (YouTube, Reels, Stories)
- UGC & Meme marketing
- Campaign strategy & planning
- Creator discovery & vetting
- Performance tracking & analytics
- Multi‑platform amplification
2. Traffic Tail
Traffic Tail (also known as Traffic Tail Technologies Pvt. Ltd.) is a Delhi‑based digital marketing agency offering integrated influencer marketing alongside SEO, PPC, social media and web development services. They leverage AI and manual vetting to identify influencers who align authentically with your brand, ensuring campaigns resonate with your target audience.
Clients appreciate Traffic Tail’s end‑to‑end approach—encompassing content strategy, influencer sourcing, campaign execution and optimisation within a broader digital ecosystem. Their multidisciplinary expertise ensures influencer activity is supported by SEO, PPC, social media, and web presence for maximum impact.
Services Provided
- Influencer marketing
- Search engine optimization (SEO)
- Pay‑per‑click (PPC) campaigns
- Social media marketing & strategy
- Web design & development
- Content marketing & copywriting
- Digital PR & ORM
3. Chtrbox
Chtrbox is an influencer marketing company that is based in Mumbai and has a reputation of automating discovery as well as campaign measurement with its own proprietary social media analytics tools. The passion of their platform is to measure reach, as well as relevance and resonance, and to help brands work with creators who can deliver actual engagement and conversion.
They are experts in the mass campaigns with tiered influencers of nano through celebrity scale and have a performance based process with a detailed ROI dashboard. They assist the brands to focus, spend and match the audience more efficiently through their algorithms and intelligence.
Services Provided
- Influencer discovery & curation
- Campaign strategy & ideation
- Automated performance tracking
- Multi-platform rollout (Instagram, YouTube, TikTok)
- UGC content production
- ROI measurement & analytics
4. One Impression
One Impression is a complete-service influencer marketing platform with a path of more than 200,000 influencers and the clients that include Fortune 500 brands. They have created innovative and tactical partnerships in such verticals as lifestyle, tech, and FMCG. They are characterized by launch campaigns and by thought-leader partnerships, helping to create buzz and storytelling impact.
They are a boutique agency, preparing creative briefs, and handling relationships with influencers at onboarding up to the post-campaign analysis. They have already conducted high-impact activations with celebrities and macro- and micro-influencers, and they make content credible and brand-aligned.
Services Provided
- Influencer discovery & outreach
- Campaign concept & creative direction
- Talent negotiation & management
- Cross‑platform content production
- Monitoring & performance reporting
5. OPA Influencer Marketing Agency
Based in Mumbai, OPA manages a marketplace that links marketers with more than 80,000 influencers. They use unique tools to give influencer marketing speed, transparency, and scalability for customers including Nykaa, Sugar, HUL, Plum, and Decathlon.
From nano artists to macro celebs, their robust tech-backed methodology enables businesses to effectively manage multi-tiered campaigns while monitoring deliverables, content rights, and success indicators. They take great satisfaction in using data-driven insights and efficient procedures to make influencer marketing easier.
Services Provided
- Influencer matchmaking platform
- Campaign planning & execution
- Content coordination & approval workflows
- Rights management & licensing
- Metrics tracking & ROI dashboards
6. Pulpkey
Pulpkey is one of the most recognized influencer marketing agencies in Mumbai and Bengaluru, which assists brands in reaching out to the top creators in the flourishing Indian digital scenario. Pulpkey reinforces efforts in recruitment of the genuine creator experiences and development of storytelling campaigns that appear to dissolve in everyday life of consumers. They deal with lifestyle, FMCG, travel and tech brands, and have put up unforgettable partnerships with brands such as Tata Motors, Swiggy and Lenskart.
The data-driven yet human approach to it is what makes Pulpkey a unique product to use, mixing analytics with actual community interaction. They handle full-service end to end campaign deployment, discovering and negotiating with influencers to direct content and reporting, delivering brands with measurable ROI (and sustained and trusting relationships with creators).
Services Provided
- Influencer marketing strategy
- Talent sourcing & vetting
- Content ideation & direction
- Campaign execution & reporting
- Community engagement programs
Also Read: Web3 Digital Marketing Agencies In India
7. Voxxy Media
Voxxy Media is an influencer marketing agency based in Bengaluru that has already become known for enabling brands to increase their online presence by using storytelling and niche communities of creators. Voxxy focuses on gaming, fashion, and food and regional content, which means that it is most popular with startups and D2C brands that aim at reaching a young and mainly urban audience.
They have a crew of strategic media professionals, content writers and technologists who take care of scaled influencer launches, micro-influencer seeding and even celebrity endorsement. The in-house tools and dashboards of Voxxy promise a transparent management of the entire campaign, tracking of engagement levels, and analytics of the performance of the brand interested in expanding rapidly in the buzzing Indian social media environment.
Services Provided
- Influencer campaign management
- Micro & nano influencer activations
- Content production & co-creation
- Regional & vernacular influencer marketing
- Analytics & reporting
8. WhizCo
WhizCo is a new player in the influencer marketing industry based in Delhi. It boasts of the huge base of influencers and more UGCs throughout India. WhizCo has partnered with such clients as Flipkart, Meesho, Amazon, Paytm, and provides curated influencer campaigns that reach millions of Indian customers on a variety of platforms.
They largely resort to performance-based campaigns to make brands not only have reach but actual conversions. WhizCo is in charge of content moderation, micro-influencer campaigns, and brand ambassador platforms, therefore, it becomes a top choice when it comes to high-volume campaigns and e-commerce promotions.
Services Provided
- Influencer discovery & vetting
- Content strategy & creation
- Short video campaigns (Reels, Shorts)
- Brand ambassador programs
- Performance analytics
9. Digital Kangaroos
A full-service digital agency with a robust influencer marketing branch, Digital Kangaroos is situated in Chandigarh. It focuses on assisting MSMEs, regional companies, and startups in utilizing influencers to expand their social media presence and boost sales. Digital Kangaroos develops hyper-local influencer campaigns that have a strong emotional connection with the target audience in a variety of industries, including fashion, beauty, hospitality, and education.
They offer an integrated strategy that ensures each piece of content is in line with more general digital objectives by combining influencer outreach with SEO, content marketing, and sponsored advertisements. They are a popular choice for brands looking for a high return on investment without breaking the bank because of their smart execution and cost-effective initiatives.
Services Provided
- Influencer & celebrity endorsements
- Social media marketing
- SEO & paid ads integration
- Campaign analytics
- Content strategy
10. Confluencr
Mumbai-based influencer marketing agency Confluencr has partnered with more than 15000 influencers around the world. They are experts in establishing the long term relationships between the brands and creators concentrating on the industries such as finance, ed-tech, lifestyle, and automotive. Their campaigns have been characterized by the use of well researched information, good crafting of a story and their ROI is measurable.
Confluencr works with clients such as Upstox, HDFC Life, and Groww, bringing together a niche influencer outreach, with SEO-driven content and performance marketing solutions. They have powerful tracking systems that keep them up to date and offer performance metrics to have an efficient track record in the beginning to end.
Services Provided
- Influencer identification & onboarding
- Campaign ideation & execution
- Long-term brand ambassador programs
- Multi-lingual & vernacular influencer campaigns
- Detailed analytics & reporting
Conclusion
In conclusion, influencer marketing agencies in India is only getting bigger and better every year. Working with the appropriate influencers may help brands reach the proper audience, establish trust, and boost sales more quickly than ever before because so many people spend hours on social media every day.
These firms are among the best in India; they have the resources, talent pool, and experience to make your campaigns effective. Therefore, selecting a quality influencer marketing agency can have a significant impact on the growth of your company, regardless of how big or little your brand is.
FAQs
How much does influencer marketing cost in India?
The cost depends on the type of influencers you choose—nano and micro influencers charge less than celebrity influencers. Small campaigns can start from ₹10,000–₹50,000, while big campaigns may cost lakhs or even crores.
How do I know if influencer marketing is working for my brand?
Good agencies share detailed reports showing reach, engagement, clicks, conversions, and ROI. These numbers help you see if your campaign is meeting your goals.
Can small businesses use influencer marketing?
Yes! Small businesses often work with micro or nano influencers. They charge less but have loyal followers, which makes their recommendations more genuine and trusted.
