Suppose that you are a new chocolate chip cookie brand. What makes you know whether people will like them? Will they favour them sticky or crispy? What is the price that you should sell them for? It is a big guessing game when answering these questions.
But what would you do with thousands of people to ask, even when you were baking? And that is what market research is all about. It is the task of determining what people want, need, and think. This assists the business in making intelligent decisions as opposed to mere guessing.
The market research business is massive and expanding rapidly. It had exceeded $80 billion globally in 2023. It is estimated that in 2028, it is going to reach almost 140 billion dollars. India is a giant in this sector. The Indian market research market is estimated to be approximately 3 billion dollars, which is expanding each year. Much of this growth is occurring in cities such as Pune.
Pune is not only known for pleasant weather and beautiful hills, but it is also a significant business location in many ways, and so it becomes a target of market research companies in Pune, many of which leverage advanced Marketing Analytics Platforms to deliver actionable insights. This paper will show you through what are the best market research firms in this busy town.
Why Pune for Market Research?
You might wonder, “Why Pune?” Why is this city so special as far as market research is concerned? There are some good reasons all right.
- Pune was known as a City of Smart Minds: due to the large number of good colleges and universities, the city is commonly referred to as the Oxford of the east. It provides a constant stream of skilled and knowledgeable youths who are ideal for the research and analytical tasks. Companies can easily hire smart graduates to work in their team.
- Hub of Large Manufacturing Companies: Pune has a large number of automotive, manufacturing and IT firms. Imagery large automotive brands and software houses. All these businesses should know their customers. They would like to understand what type of cars people would like to buy or what new features they require in the software. This will make the services of market research in-house in the city in high demand.
- Excellent Place to Work and Live: The city has a desirable lifestyle. It is not as congested as Mumbai yet it has all the modern facilities. This draws proficient experts throughout the country. When the city is full of talented individuals and they desire to reside, it goes without saying that a firm would prefer to establish their offices in such a city as well.
- Expanding Business Environment: The government and local agencies in Pune favour the development of new businesses. This homely atmosphere is welcoming to large multinational firms and emerging domestic startups to open companies in Pune and this has resulted in a vibrant and competitive business environment.
Minimally, Pune has the brain power, business requirements and good living conditions. This is its ideal environment where the market research industry can develop and prosper.
List of Market Research Companies in Pune – A Quick Look
Here is a simple table to give you a quick overview of some of the leading market research companies in Pune.
| Rank | Company Name | Key Expertise | Trust Signal | Website |
| 1 | NielsenIQ | Retail Measurement, Consumer Behavior, Product Innovation, Data Analytics | Trusted by world’s largest consumer goods brands for nearly a century | nielseniq.com |
| 2 | Kantar | Brand Strategy, Media Effectiveness, CX, Market & Public Opinion Insights | Part of WPP group, works with half of the Fortune 500 | kantar.com |
| 3 | Ipsos | Advertising Research, Customer Loyalty, Public Affairs, Brand Health Tracking | Global survey leader with 40+ years of expertise | ipsos.com |
| 4 | MarketsandMarkets | B2B Research, Market Forecasting, Competitive Intelligence, Niche Tech Growth | Headquartered in Pune; trusted by 50% of Fortune 2000 | marketsandmarkets.com |
| 5 | Grand View Research | Syndicated Reports, Custom Research, Market Trend Analysis | Reports cited by global companies and leading media outlets | grandviewresearch.com |
| 6 | Fact.MR | Cross-industry Research, Competitive Intelligence, AI-powered Analysis | Serves over 80% of Fortune 1000; accessible and client-focused | factmr.com |
| 7 | Precision Business Insights | Pharma & Healthcare Research, Market Access, Pricing Strategy | Strong global reputation in pharma & life sciences research | precisionbusinessinsights.com |
| 8 | Absolute Reports | Syndicated Reports, Data Aggregation, Custom Sourcing | Large aggregator of reports from global publishers | absolutereports.com |
| 9 | Verified Market Research | Market Intelligence, BI Dashboards, Go-to-Market Strategy | Serves 5000+ global clients, known for accurate and visual data presentation | verifiedmarketresearch.com |
| 10 | SG Analytics | Investment Research, ESG Consulting, Data Analytics, Market Intelligence | Headquartered in Pune, award-winning “Great Place to Work” | sganalytics.com |
Top 10 Market Research Companies in Pune
1. NielsenIQ
NielsenIQ is one of the top research companies. Imagine that they are investigators of the shopping world. They have served businesses for nearly a century and have demonstrated to them what customers purchase and why. The company accumulates much data from stores and houses across the globe.
This information will guide brands on what elements are selling and what are the emerging trends. As an example, they can inform a soap maker about the most preferred scent in a city. They are the professionals in following the ways people are shopping.
NielsenIQ provides companies with clear and helpful insight to aid in growth. By their efforts, businesses know what to stock in the store shelves and price setting to emerge successful. They are a real expert in comprehending the international market, making them comparable to some of the most trusted Market Research Companies in Pune that help local and global brands understand customer behavior effectively.
Key Expertise:
- Retail Measurement (Monitoring what is selling in stores)
- Consumer Behavior Analysis
- Product Innovation Insights
- Data Analytics
Career Opportunities:
- Research Analyst
- Data Scientist
- Client Service Executive
- Operations Manager
Trust Signal:
They are a globally eminent brand that the largest consumer goods companies have trusted in the world over decades.
Contact Details:
Website: https://nielseniq.com/global/en/
2. Kantar
Another key data and insights firm in the world is Kantar. Kantar, however, does not only base this on what is being purchased by the people but rather the why. They excavate into the human mind to get insight into the thoughts, feelings, and motivations.
Kantar assists firms to create great brands that are loved and trusted by the people. As an example, they can help a new smart phone company to understand the features young people would value the most of all. Similarly, just like leading Market Research Companies in Pune, they focus on blending consumer psychology with actionable data to drive better business decisions.
Kantar has been working with such large brands as Coca-Cola and Google in order to reach out to customers. They have experience in the area of advertising effectiveness and customer experience. Kantar is the one that combines the data with psychology to give a good advantage to the companies.
They not only assist the businesses in selling their products but also enter into their lives, leveraging Marketing Automation Software to optimize campaigns and improve customer engagement.
Key Expertise:
- A brand strategy and its development.
- Creative and Media Effectiveness
- Customer Experience (CX)
- Market and Public Opinion Insights
Career Opportunities:
- Research Executive
- Project Manager
- Data Analyst
- Qualitative Researcher
Trust Signal:
They belong to the WPP group and collaborate with more than a half of the companies.
Contact Details:
- Website: https://www.kantar.com
3. Ipsos
According to Ipsos, it is a hectic world that requires stable information in order to make good decisions. They are set to provide a realistic picture of the society, markets, and individuals. They have great reputations with big surveys and opinion polls. They have covered elections or social issues in their reports. IPsos assists firms to pre-test their advertisements to ensure that people will be fond of them.
They can also assist companies to realize whether their customers are satisfied. Ipsos is the one that discusses numerous issues: healthcare, technology, consumer products, loyalty programs and others. Ipsos operates out of 90 countries, making the world approachable and acquainted with the local cultures thus, their research is precise and useful.
Key Expertise:
- Advertising Research
- Customer Satisfaction and Customer Loyalty.
- Public Affairs and Opinion Polling.
- Brand Health Tracking
Career Opportunities:
- Research Manager
- Survey Programmer
- Data Processor
- Client Service Director
Trust Signal:
It is one of the largest and the most acclaimed survey-based research companies in the globe, which was founded more than 40 years ago.
Contact Details:
- Website: https://www.ipsos.com/en-in
4. MarketsandMarkets
MarketsandMarkets is a B2B research. MarketsandMarkets is a firm which researches the way businesses purchase within each other when many focus on regular consumers. They report in details about markets on niche and new technology. As an illustration, when a company needs to invest in AI or EV batteries, it would use MarketsandMarkets reports. These reports demonstrate the size of a market, the competitors and the future perspective.
They boast of being well versed in high tech fields. Their work assists executives of major organizations to make assured, multi-million decisions. They are a successful Indian research company based in Headquarter Pune and serves its clients all over the globe.
Key Expertise:
- B2B Market Research
- Market Sizing and Forecasting Market sizing
- Competitive Intelligence
- Niche Technologies Growth Consulting.
Career Opportunities:
- Research Analyst / Associate
- Industry Analyst
- Business Development Manager
- Team Lead, Research
Trust Signal:
They are a dominant B2B research company in which half of fortune 2000 businesses rely on its growth plans.
Contact Details:
- Website: https://www.marketsandmarkets.com
5. Grand View Research
Grand View Research assists firms to have the entire picture. Their detailed and easy to read market reports are delivered on thousands of industries, including health care, tech among others. Syndicated reports are their primary product, which are ready-made reports which can be purchased by each company. It can be applied to businesses that would require quick information without having to pay to have it customized.
An example can be given of a small startup that intends to venture into the renewable energy market and can purchase a Grand View report to know about opportunities. They also conduct custom research when dealing with very specific questions. Their analysts follow markets, discover trends and make precise predictions. Their attraction is an enormous collection of reports in nearly every industry.
Key Expertise:
- Syndicated Market Research Reports
- Custom Research Projects
- Consulting Services
- Market Trend Analysis and Industry.
Career Opportunities:
- Research Analyst
- Business Development Executive
- Market Research Intern
- Sales Manager
Trust Signal:
Their market reports are huge and are referred to by leading news outlets and companies across the globe.
Contact Details:
- Website: https://www.grandviewresearch.com
6. Fact.MR
Fact.MR is not just a report but a story and simply readable. They desire the market research to be accessible to all people and not only large organizations. As an illustration, they can assist a local food company to know about the increasing demand of organic food. Collaborating with clients like Market Research Companies in Pune, they address particular issues and aim at providing information that is really helpful.
Fact.MR is not just a report but a story and simply readable. They desire the market research to be accessible to all people and not only large organizations. As an illustration, they can assist a local food company to know about the increasing demand of organic food. Collaborating with clients like Market Research Companies in Pune, they address particular issues and aim at providing information that is really helpful.
Key Expertise:
- Cross-industry Market Research.
- Competitive Intelligence
- Individualized Research Solutions.
- AI-powered Market Analysis
Career Opportunities:
- Research Consultant
- Senior Research Analyst
- Sales Executive
- Team Lead
Trust Signal:
They provide over 80% of 1000 companies and make customers the priority.
Contact Details:
- Website: https://www.factmr.com
7. Precision Business Insights.
Precision Business Insights is accurate with a particular emphasis on health care and pharma. It is a complicated sector in which errors are costly. The company will provide extensive research to drug companies, medical device manufacturers, and health care providers. They assist these groups in knowing the market trends, the prescribing habits of the doctors and patient needs.
As an example, they can research the daily difficulties of patients with diabetes. The information can assist a firm in developing a superior medical device. Their group consists of scientists who are very familiar with health care. They are collaborating companies in life sciences at the point when they require correct data to make significant decisions.
Key Expertise:
- Pharmaceutical Market Research
- Medical Device Industry Analysis
- Biotechnology and Healthcare IT
- Market Access and Pricing Strategy
Career Opportunities:
- Healthcare Analyst
- Medical Writer
- The position is that of a Research Associate (Life Sciences).
- Business Development (Pharma)
Trust Signal:
A niche company that has a strong reputation and a high level of expertise in the health and pharma sector across the globe.
Contact Details:
- Website: https://www.precisionbusinessinsights.com
8. Absolute Reports
Absolute Reports is part of a bigger company known as 360 Research Reports. Its core business is to be a large online market research reports library. It gathers news reports of numerous publishers worldwide and brings them all together.
It is easy to make a business find the suitable report without having to search numerous sites. In case a firm wishes to know about the future of solar panels in India, it can most probably find the same on Absolute Reports.
They constitute a business information super store. The site is easy to use, as the clients can easily search and purchase reports on any industry. They assist companies in accessing good market data and effective marketing tools, making it easy to plan and strategize.
Key Expertise:
- Syndicated Market Research Reports may also be resold.
- Data Aggregation Industry-Specific.
- Market size and trend Analysis
- Custom Report Sourcing
Career Opportunities:
- Sales Coordinator
- Business Development Executive
- Inside Sales Associate
- Digital Marketing Executive
Trust Signal:
They are well-known distributors of numerous leading research publishers and have a big and reliable collection of reports.
Contact Details:
- Website: https://www.absolutereports.com
9. Verified Market Research
Verified Market Research (VMR) assists in the expansion of companies providing them with the correct and recent information. VMR is of the opinion that smart decisions require good data to be made. VMR provides off-the-shelf reports and bespoke research studies on numerous areas, including technology, energy, food and consumer goods.
The uniqueness of VMR is that it targets Business Intelligence. VMR does not only present data, but it gives tools and a dashboard where data are presented in easily understandable visual formats. As an illustration, you may also notice interactive charts and graphs as opposed to a lengthy report. This enables the leaders to swiftly observe what is going on and be able to make decisions faster. VMR believes in quality and pays attention to all of its information.
Key Expertise:
- Market Intelligence and Sizing.
- Maxim Consulting and Maxim Research
- Invested in this business.
- BI‑Enabled Dashboards
- Go‑to‑Market Strategy
Career Opportunities:
- Research Analyst
- Business Development Manager
- Data Visualization Expert
- Marketing Executive
Trust Signal:
They are known to serve more than 5000 clients all over the world including companies and are known to be accurate with the data.
Contact Details:
Website: https:www.verifiedmarketresearch.com
10. SG Analytics
SG Analytics is one of those companies as they are wide research and data analysis service providers. They specialise in investment research, data analytics and ESG (Environmental, Social, and Governance) consulting. This is in the sense that they assist the companies in knowing their markets and investors in making sound financial decisions.
They are particularly important today, as their ESG work assists firms in making them more environmentally and socially responsible. As an example, they can assist a company in reporting the reduction in its plastic consumption. Headquartered in Pune, SG Analytics has become an international brand that is reliable to its customers in terms of work quality and professional team.
Key Expertise:
- Data Analytics and Visualization
- Investment and Financial Research
- Security and Exchange Commission.
- ESG Research and Consulting
- Market and Competitive Intelligence
Career Opportunities:
- Data Analyst
- Financial Analyst
- ESG Consultant
- Research Associate
Trust Signal:
They are known to be a Great Place to Work and have received multiple awards on quality and expertise.
Contact Details:
- Website: https://www.sganalytics.com
Market Research Companies in Pune for Freshers
Are you a new graduate who is seeking a career in the field of market research? Pune is among the most preferable cities to start with.
Top Companies Hiring Freshers
The large entities are fond of recruiting new talent. They do training programs to educate you on all you need to know. Look out for openings at:
- MarketsandMarkets: MarketsandMarkets frequently recruit multitudes of research associates and analysts out of college.
- Kantar: Has graduate development programs
- NielsenIQ: Entry recruits in data analysis and client servicing.
- Sg Analytics: This firm is also famous in hiring freshers to work as analysts.
Skills in Demand
It does not require being a genius, although the following few skills will be of good assistance to you:
Inquisitiveness: You need to desire to know, and inquire of the reason.
- Number Skills: simple arithmetic and logic will do.
- How to use Microsoft Excel: It should be known how to use Excel in tables and charts as well as simple formulas.
- Communication Skills: You should be able to communicate the presentation of your findings not only in writing but also orally.
- Market research is all about accuracy: Even minor errors may cause huge consequences.
Average Salary
In the market research industry of Pune, the average earning of a fresher is 3 to 5 lakh per annum. This may be different according to the company, your education, and the skills that you come with.
Tips for Freshers
- Develop a Good Resume: Use your college projects, interns, and such skills as Excel or PowerPoint.
- Study Online: Study free courses online in data analysis, digital marketing or basic statistics.
- Read a Lot: Go through business news and read industry blogs to get acquainted with the current trends.
- Network: Go on LinkedIn and interrelate with individuals in the industry. Ask them for advice.
- Be Bold to Learn: You will need to demonstrate during your interviews that you are enthusiastic about the work and you are eager to acquire new knowledge.
What is the way to find the best company to work with?
When you have a business and are planning to engage a market research companies in pune, what do you do to select the suitable one? Here are four simple steps.
Know Your Goal:
To start with, know what it is you want to know. Would you like to know how many people would purchase your product (this is called quantitative research? Or are you interested in knowing why they would purchase it (qualitative research)? There are those companies who are more numerically oriented and those which are more emotion oriented.
Take Your Budget into Account:
Large international companies may be pricier than the smaller local ones. Be realistic in terms of how much you want to spend. It is possible to achieve great outcomes without involving the most expensive company.
Check Their Experience:
See what they have done. Have they dealt with companies in the past like yours? As a healthcare startup, a general company may not be the appropriate company compared to Precision Business Insights. Request case studies or examples.
Talk to Them:
The most effective method of making a choice is to talk to them. Is their team easy to talk to? Do they appear to know about your business and what your problem is? Select someone with whom you are comfortable working. It is like choosing a team member to work with.
Conclusion
Pune is a brilliant star in the market research industry of India. The city has great potential to expand due to good schools, developed industries, and large number of skilled individuals to work with in research companies. Beginning with a large company that wants to know the Indian customer, a start-up that would like to start a new product or a fresh graduate who has ambitions to build his career Pune has to offer.
The following are only a few names of the companies mentioned in this list but they are the best that can be found in the city- major world players as well as local professionals. Market research is a world where one has to know people, and in such a diverse city as Pune, the opportunities to study and develop are limitless.
FAQs
So what does a market research company do?
They gather and synthesize customer, market information. This assists the businesses to know what the people desire in order to develop better products and services.
Is Pune a good city to enter into market research?
Yes it is one of the best in India. Pune is home to a lot of high quality companies, the colleges produce a good talent pool and there are numerous opportunities available to freshers.
Do I have to have a special degree in order to work in market research?
Not necessarily. Although business, economics or statistics degrees are useful, businesses employ individuals with various backgrounds. Good analytical skills and curiosity are the most influential things.
How expensively does it cost to employ a market research firm?
The cost can vary a lot. An online survey can be conducted with a few thousand dollars, and a big detailed one can be even more expensive. It is a matter of size and complexity of the research requirements.
