Public Relations, or PR, is a significant factor in how a company is perceived by the public. It could be a startup releasing a new product, a tech company announcing a merger, or a brand being unexpectedly criticised, but every company requires someone capable of controlling its image and delivering the right message at the right moment. This is precisely where PR agencies are involved.
PR agencies in Bangalore assist business establishments to have a good image, gain trust, and remain visible in the competitive market. They liaise with the media, communicate with people, manage crisis management and make sure the story of the brand is shared concisely and effectively. PR teams perform the role of the middle ground between a company and its audience, whether it is writing press releases, organising events, working on social media, or resolving conflicts.
Bangalore boasts of both international and regional PR agencies among the best in India. Such businesses offer services such as reputation management, media relations, content creation, corporate communication and crisis management. They have not only a job to do in the way of popularising a brand when all is well, but also to defend it in case of difficulties.
This blog will discuss the best PR agencies in Bangalore, their work, the rationale behind the requirement by companies, and why they are beneficial to businesses. Be it a startup or a big business that requires a good support of PR, this guide will assist you in coming to terms with the worth PR might add to your brand.
Why PR Matters for Businesses in Bangalore?
PR or Public Relations is absolutely vital to companies in Bangalore since it assists the companies to gain a strong and reliable image in a very competitive market. There are thousands of startups, tech startups and other established brands in Bangalore that are all vying to get the attention. PR makes sure that the message of a company is delivered to the appropriate audience appropriately.
Through effective PR, companies have the opportunity to provide their story, show success, and remain visible in the media. PR also cushions a company against bad publicity as it helps in crisis management as well as controlling the discourse in tough times.
A company in a fast-moving city such as Bangalore where news travels fast would be at an advantage since a good PR strategy would keep it ahead of others, keep customers, investors and others who have established relationships with the company on a long term basis.
In a happier word, PR is not only the promotion of a brand, but the creation of the perception of the brand that people have towards it, trust in it and enable business to develop confidently.
How PR Helps Shape a Brand’s Image?
- Establishes a solid brand name: PR assists a business in promoting its values, mission, and purpose in such a way that the audience can be aware of what the brand is.
- Develops trust and credibility: The PR makes the people perceive the brand as trustworthy and genuine by mentioning the accomplishments, success stories, and leadership comments.
- Enhances social image: PR pays attention to what people are saying about the brand and tries to keep the image in the media and on the internet.
- Builds emotional relationship: PR assists customers in having a stronger attachment to the brand by means of storytelling and deepening communication.
- Maintains a uniform message: PR makes sure that all communication press, social media, interviews, announcements are in line with the tone and personality of the brand.
- Makes the brand remain relevant: PR follows the trends, industry developments, and the interests of the audience in order to make a message of a company up to date and relevant.
- Nurtures the growth of the brand in the long run: A positive and healthy brand image assists companies to gain customers, partners, employees, and investors in the long-term.
How to Choose the Right PR Agency in Bangalore
- Know what you want: Determine whether you require media coverage, crisis service, brand visibility, social media PR, or a combination of all of them. What you want to be will determine what to choose.
- Examine the expertise of the agency: Find the agencies with experience in your industry technology, healthcare, real estate, education or consumer brands.
- Evaluate their previous achievements: Check case studies, testimonials, and success stories in order to evaluate how well they can produce outcomes.
- Test their media relationships: a PR agency is supposed to be well connected with journalists, influencers, and media houses in order to ensure regular coverage.
- Evaluate their communication strategy: Select an agency that is open, receptive, and is simple to deal with. There should be smooth communication resulting in improved campaigns.
- Examine service offering: Make sure the agency offers services that you require such as reputation management, crisis handling, content creation, event PR etc.
- Check team size and capability: It is important to ensure that the team that works with your brand is not too big, and they do not have too many clients.
- Compare price and value: Do not opt on the most expensive. Select the agency which is most appropriate in terms of value, plan and benefits in the long run.
- Know their approach to strategy: The PR agency worth working with will offer you a customised strategy rather than promises that are general.
- Request a trial or a short term contract: Initially ask them to do a small project or a short term plan to test their performance before committing on a long term basis.
List of 15 Best PR Agencies in Bangalore
1. Traffic Tail
Traffic Tail is one of the PR and digital marketing firms in India that has expanded the fastest, and with which the company has a workforce of more than 6500 clients worldwide. The agency is a wide-ranging provider of services to the businesses based in Bangalore although headquartered in Delhi. Traffic Tail is a company focusing on digital PR, brand promotion, media communication and influencer collaboration. Their services are industry specific and are customized to real estate, education, IT, hospitality, retail, beauty, e-commerce, and healthcare.
The greatest strength of Traffic Tail is that PR and data-driven digital marketing is integrated within it. Their campaigns do not just aim at being visible in the media but they also generate leads, manage reputation online, and promote content through SEO.
The agency deals with the distribution of press releases, brand stories, crisis management and social media communication. Their AI-based marketing systems assist companies with tracking their performance and working on their communication strategies. The open nature of the process of Traffic Tail, excellent customer service, and comparatively low price PR services make them an attractive choice to SMEs and startups in Bangalore.
Key Features:
- Online PR and PR media.
- Online reputation management services.
- SEO and content marketing
- Influencer marketing
- Social media PR
Strengths:
- Experience with 6,500+ clients
- Intelligent marketing solutions.
- Cheap and business friendly.
Clients: Kakajee, VN Diamonds, Dimple Bahl, Thalka Entertainment.
Location: Saket, New Delhi (works remotely with Bangalore)
2. Adfactors PR
Adfactors PR is a trusted and one of the largest PR firms in India, which is highly based in Bangalore. The agency was founded in 1997 and has established a track record in dealing with complex communication requirements of major corporates, state government agencies and international firms. The strategic, research-oriented brand communication method of Adfactors PR is considered to be credible and influential in developing the credibility of business and influencing popular opinion. They have been in the business across finance, FMCG, energy, infrastructure, real estate and technology.
The company has an area of expertise that is corporate reputation management, crisis communication, capital market communication, investor relations, and public affairs. They are also recognized to run PR in the case of mergers, acquisitions and high-stake events. The staff of Adfactors PR are trained communication experts that are interested in providing customized solutions that can be effective to the business objectives.
The agency distinguishes itself through its capacity to have good media relations, carry out massive campaigns and communicative issues that are sensitive, without any difficulty. It is a good option because of their long history, close knowledge of the market, and vast network that can be useful when business owners are in need of high-impact PR services.
Key Features:
- Corporate communication
- Reputation management Crisis management.
- Financial communication IPO communication.
- Media relations
- Public affairs
Strengths:
- Strong national presence
- Deals with high-profile customers.
- Proficient team of crisis communicators.
Clients: government institutions, Tata Group, Godrej, Hershey India.
Address: Prestige Atrium, Central Street, Shivajinagar, Bangalore -560001
3. MSL India
MSL India is the foremost international PR and integrated communication firm and one of the leading PR agencies in Bangalore, with a powerful foundation in the city. MSL India is a part of the Publicis Groupe that provides innovative PR services incorporating creativity, data analysis, and strategic narratives. The agency is known for its award-winning campaigns across corporate communication, crisis management, public relations, and digital PR.
MSL India is a company that aims at assisting brands to establish meaningful relationships with their audiences via regular communication and use of media. They have PR plans such as executive profiling, policy communication, internal communication and brand reputation building. The agency has a team of seasoned media experts that make sure that its brands get the extensive and effective media attention.
The difference between MSL and other products lies in the fact that the former combines PR with digital marketing and analytics. Brands remain safe even when they face difficult circumstances because of the comprehensive nature of their crisis management and reputation checks. Multinational corporations and fast growing startups prefer MSL because of its processes which are global standard and good network.
Key Features:
- Corporate communications
- Crisis management & reputation management.
- Public affairs
- Digital PR strategies
- Communication on policy and regulatory audiences.
Strengths:
- International practice with domestic knowledge.
- Award-winning PR strategies
- Vigorous analytics-based strategy.
Clients: Vicks, coca-cola, Changi Airport, multinational brands.
Address: MG Road, Bangalore – 560001
4. Star Squared PR
Star Squared PR is among the fastest-growing PR agencies in Bangalore, which was set up in 2015, with a vision of providing 360-degree communication services. The agency has a reputation of dealing with PR campaigns that provide quantifiable effects and create brand presence that is long-term. Star Squared PR has industries that include hospitality, healthcare, IT, BFSI, education, aviation and retail.
These services are media relations, content development, crisis management, executive profiling, and brand communication. Their individualized approach is what makes them unique each campaign is tailored according to the voice and objectives of the brand. Their PR department collaborates with their clients to make sure that there is no confusion in their messages, messages are communicated at the right time and media presence.
Star Squared PR is also concentrated on digital PR and storytelling that assist the brands to gain recognition in online publications, influencers, and social media. They have a network that cuts across metro and tier-2 cities and the brands have a wide reach.
Key Features:
- 360° PR campaigns
- Crisis management/ reputation management.
- Online PR and influencer marketing service.
- Corporate communication
- Media relations
Strengths:
- Good regional and metro presence.
- Tailored PR strategies
- Award-winning campaigns
Customers: SriLankan Airlines, University of Arizona, Apollo.io.
Location: Saraf Towers, Primrose Road, Off MG Road, Bangalore -560001.
5. GimmeGamma
GimmeGamma is a new PR and digital communications agency, which was established in 2017 with its data-driven concept of brand visibility. Although it is not an old company, it has established a remarkable presence by assisting businesses to attain popularity on the national and international fronts. GimmeGamma works with performance-based PR strategies that combine the use of SEO, media visibility, paid campaigns, and digital storytelling.
GimmeGamma, being highly analytical, analyzes the activity of the audience, media performance, and brand strength and then develops PR campaigns. This renders their communication activities very specific and efficient. Startups, SaaS companies, tech brands, and those who operate online with a focus on digital-first attract them particularly because of the innovative style of PR.
GimmeGamma has been able to assist its clients in making it in big publications and news channels and this demonstrates its credibility and popularity. Their expertise is in content marketing, media outreach, earned publicity, and digital brand building. Their capacity to integrate traditional PR with contemporary marketing tools qualifies them to be one of the most futuristic PR firms in Bangalore.
Key Features:
- Data-driven PR campaigns
- SEO + PR integration
- Paid media strategy
- Social media management
- Earned media coverage
Strengths:
- High level of digital marketing.
- Very successful in SaaS and technology.
- Agile processes in fast-growing agencies.
Customers: Evona, Pipefy, Xpeed Studios.
Location: Bangalore, Karnataka.
6. Orion PR
One of the established PR agencies in the country, with a good presence in Bangalore, is Orion PR. The agency was established in 2004, and over the last 20 years, the agency has established a strong network and provided effective PR services. Orion PR focuses on corporate communication, brand visibility, crisis management, and reputation building.
Their Bangalore office handles PR of their clients dealing with industries like healthcare, FMCG, education, manufacturing, and technology. Orion PR has a client base of over 500 clients and a team that consists of over 150 team members based in India, and has been known to take care of big projects and countrywide campaigns.
They know how to create interesting PR stories that makes brands always remain in the limelight. The agency incorporates both the conventional form of media outreach and the latest PR tools to provide a complete communication support service.
Their excellent grasp of the Bangalore market is a plus that allows clients to become known in the region and become credible. Having strategic media connections with emphasis on timely communication and meanings, Orion PR is a reliable brand in the market.
Key Features:
- Corporate communication
- Crisis management & reputation management.
- Executive profiling
- Visibility management
- Media outreach
Strengths:
- PR experience in the industry- 20 years.
- Strong nationwide network
- Operates in various industries.
Customers: Johnson and Johnson, Serum Institute, Pidilite.
Location: Indiranagar, Bangalore -560038.
7. Broadnection
Broadnection is a PR and marketing agency with its seat in Bangalore that was established in 2017 and uniquely combines traditional PR approaches with the latest digital strategies. Among the growing PR agencies in Bangalore, Broadnection has gained a strong reputation within a short period due to its ability to deliver innovative communication solutions that help brands compete effectively in dynamic markets.
The company focuses on building brand presence, reputation management, crisis communication, and digital media transformation. This is one of the greatest strengths of Broadnection since it knows the heartbeat of various industries. The agency has a close relationship with technology, retail, real estate, hospitality, and consumer services in businesses.
Their methodology is very much dedicated to learn more about brand identity, determining communication gaps, and making strategies that prompt positive responses to the masses. Besides PR services, Broadnection offers digital transformation, web development, and social media management, which makes it a one-stop destination of brands that are interested in publicity, as well as digital presence.
This has made them gain great loyalty amongst clients due to their service customization, fast delivery and result-oriented attitude. The PR ecosystem in Bangalore is still expanding at a high rate because of its progressive approach, effective communication pattern, and the desire to accomplish quantifiable brand recognition (Broadnection).
Key Features:
- Publicity and media relations.
- Image and reputational management.
- The digital transformation services.
- Web and application development.
- Social media marketing
Strengths:
- Exemplary PR and digital marketing expertise.
- Quick service and customer-centered service.
- Best suited to start ups and medium sized firms.
Clients: Panasonic and a number of new brands.
8. QMP Global
QMP Global is an old PR and marketing firm based in Bangalore, and was founded in 1999. QMP Global has a time-tested experience of more than 20 years of designing a specific PR approach that is tightly connected with the objectives of clients. They have expertise in brand building, media management, corporate communication, and digital marketing.
QMP Global has a reputation of being well-informed on market trends and has the capability to develop communication plans that will bring about brand visibility. Their team is engaged in cooperation with both big businesses and mid-sized companies, providing a blend of traditional PR and the new digital solutions.
The agency service style adopts a highly personalised approach- it provides communication strategies that have been tailored to different businesses. It can be a brand reputation, media relations or launching of new products, but in any case, QMP Global guarantees a steady flow of communication and an outcome that is quantifiable.
Their extended presence in India makes them a brand that can be relied on by companies who require experience, reliability and an in-depth understanding of the market.
Key Features:
- Custom PR strategies
- Positioning and brand building.
- Integration of digital marketing.
- Media outreach and relations.
- Social media management
Strengths:
- More than 20 years of experience in the industry.
- Good knowledge of the Indian markets.
- Good long-term strategy of communication.
Clients: TATA Global Beverages, Holcim, IPL, Ferrero India.
Address: Meanee Avenue Road, Ulsoor, Bangalore -560042.
9. FleishmanHillard
FleishmanHillard is a PR firm operating globally and has a good presence in India and Bangalore. The agency was established in 1946 and has a reputation of being one of the top agencies in terms of strategic communications, reputation management and crisis communication.
Their office in Bangalore collaborates with large brands in the fields of automotive, technology, FMCG, lifestyle, healthcare, and corporate products. The insights, research and a profound knowledge of the audience psychology support the strategies of the agency.
The FleishmanHillard helps brands to create trust by telling the truth and telling the story. They are also practitioners in crisis management, which assists the brands to overcome such difficult circumstances and rebuild trust among the stakeholders.
The agency is very professional and innovative in its PR campaigns, given its decades of experience and the presence of a global team.
Key Features:
- Strategic communication
- Crisis and reputation management.
- Corporate PR
- Communication of products and launching.
- Digital public relations
Strengths:
- Large global network
- Good corporate communication skills.
- Great abilities to handle crises.
Clients: Parle Agro, Chevrolet, GoPro, Emerson.
Phone number: (8889) 09422410125.
10. BCW India
BCW India (Burson Cohn and Wolfe) is an international PR and communication firm founded in 1953 and is widely recognized among leading PR agencies in Bangalore. The firm has a strong presence in the Indian market, with its Bangalore office managing public relations for brands across sports, entertainment, healthcare, technology, and consumer segments.
BCW focuses on developing the communication strategies that do not only provide the media presence but also influence the opinion of the people. Their campaigns are characterized by the integration of creativity and data.
The agency has received many awards and it demonstrates its dominance in the field of public relations. Crisis communication, support of public affairs, internal communication and digital PR are also services offered by BCW. Their good relationship with the national and regional media also make them very useful when the brand wants extensive coverage.
BCW has highly organized global standard procedures that render them of choice to large institutions and enterprise level clients.
Key Features:
- Corporate communication
- Public affairs
- Tech PR
- Management of crisis and issues.
- Media relations
Strengths:
- Decades of global expertise
- Strong client portfolio
- High level of industry specialization.
Customers: Star Sports, Colgate, Cartoon Network, Monster India.
Location: Lavelle Road, Bangalore -560001.
11. Ogilvy PR
One of the most renowned communication agencies in the world, Ogilvy PR, was set up in 1948 by David Ogilvy. The Bangalore office has consumers in branding, corporate communications, advertising, PR strategy and public affairs.
Ogilvy has been credited with the ability to merge creativity and strategic thinking, thus making the PR campaigns effective and powerful. Their team collaborates with the brands to establish a long-term reputation, better public image and communicate efficiently through the various media platforms.
They can be utilized in the beauty industry, health care industry, consumer goods, technology and retailing industries. Their advantage is that they have an integrated model of communication where PR collaborates with the digital marketing, design and advertising teams.
Long history, good relationship with media, and creative orientation is the reasons why Ogilvy PR is the best choice of company seeking high-quality PR services.
Key Features:
- Branding and communication
- Public affairs and PR.
- Corporate communication and crisis.
- Content and storytelling
- Digital PR
Strengths:
- Among the best known communication brands.
- These were innovative and effective plans.
- Combined workforce to enhance performance.
Clients: multinational brands, Vaseline, CeraVe, dove.
Location: Golden Enclave, Old Airport Road, Bangalore -560017.
12. Actimedia PR
Actimedia PR is a public relations agency that has a 22-year history of lifestyle-oriented marketing communications of fashion, beauty, jewelry, hospitality, food, and entertainment brands. Their branch in Bangalore contributes a significant portion to managing the lifestyle and luxury market of southern India.
Actimedia focuses on PR in media, influencers, brand storytelling, and PR with the use of celebrities. They have been one of the best PR agencies in the lifestyle sector due to their skill to position lifestyle brands in print, digital and television media.
They additionally offer content development, search engine optimization, PR of events and personality management. Actimedia has a reputation of doing it, and it assists brands to stay visible, manage reputation, and reach the right audience in the lifestyle market.
Key Features:
- Lifestyle and luxury PR
- Co-ordinator of influencers and celebrities.
- Copywriting and content PR
- SEO and digital support
- Brand storytelling
Strengths:
- Lifestyle expertise of high degree.
- Good media relations in fashion and entertainment.
- Excellent event PR team
Clients: Restaurants, jewelers, fashion designers.
Location: Bangalore, Karnataka.
13. Spritz LLC
Spritz LLC is a PR and marketing firm and one of the established PR agencies in Bangalore, operating as a boutique firm with a branch in the city. Founded in 1971, Spritz has accumulated decades of experience in the global market, driven by a strong creative and storytelling approach to communication. With its office in Bangalore, the agency works extensively with hospitality, lifestyle, F&B, retail, and entertainment brands.
The agency focuses on the creation of press releases, media outreach, community management via the internet, social media PR and writing of content. They develop communication strategies that assist the brands in establishing emotional contacts with their audience.
Spritz LLC is associated with a small yet efficient team that is oriented towards high-quality performance, individual concern and regular brand representation. The businesses, which prefer the combination of creative storytelling and the robust media presence, tend to go with Spritz LLP with the help of its unique approach in the form of a boutique.
Key Features:
- Development of press release and content.
- Community management over the Internet.
- Media relations
- Social media communication
- Brand visibility campaigns
Strengths:
- Story-driven communication
- Superior in hospitality, F&B, lifestyle brands.
Clients: Hard Rock Café, Osso
Address: Rajaji Nagar, Bangalore -560010.
14. Media Mantra
Media Mantra is a mature PR and integrated communications firm that has operations in the whole of India including Bangalore. Media Mantra, which is known to have an in-depth knowledge on both traditional and digital media, assists brands to become visible and earn the confidence of their targeted markets.
Their operations are based on the management of the company image, development of the effective communication strategies, and implementation of the campaigns that could provide the quantifiable outcomes. Among their greatest strengths is their capacity to offer customized solutions that appeal to both startups, mid-sized companies as well as large enterprises.
Having a great emphasis on crisis preparedness, Media Mantra works proactively to safeguard the brands in times of reputational problems as well as create narratives that portray their values. They are also known to assist companies in the introduction of new products, policy communication and development of stakeholder engagement strategies.
Their department combines both traditional media reporting, digital PR strategies, and influencer outreach to make companies remain topical, gain more credibility, and achieve their business objectives.
Key Features:
- Planning strategic communication.
- Preparedness to crises and PR.
- Media and influencer advertising.
- Brand storytelling and digital PR.
- Policymaking and stakeholder communication.
Strengths:
- Tailored campaign according to the sizes of business.
- Knowledge in crisis management and publicity.
- Good combination of old and new PR techniques.
Clients: Tech, health care, finance, and education companies based in startups, mid-sized and corporate (actual names differ depending on the project).
Location: Bangalore, Karnataka, India (Precise office address is given when Media Mantra inquired about it).
15. Public Media Solution
Public Media Solution is a reputed PR firm that works in Bangalore, and it is known to be offering the audience-related and media-related communication strategies that appeal to both the audience and the media. The agency is more storytelling-first: they are not so much interested in promoting a brand, they are telling about the essence of the brand, its mission and distinctive voice to establish authentic and long-lasting relationships with the stakeholders.
The content and perception is more important than ever in the media-driven world. Public Media Solution assists companies to make messages that truly represent them, be it a startup launching an innovative product, a medium-sized company seeking to grow or an established company trying to ensure that the people trust them.
Their services are media relations, press release distribution, digital PR and content creation, event publicity as well as overall reputation management. Their remarkable feature is that they do not focus on aggressive selling but on high-quality communication, which they consider to be more effective than selling.
Their staff engages with their customers to learn their objectives, targeted audience, and the significance of the industry and then develops a personalized PR campaign. Such a consultative nature of this personalized approach aids in businesses in building reputational capital, customer attraction, and media credibility without loss of authenticity.
Key Features:
- Media relations/ press outreach.
- Online PR and narrative marketing.
- Control over reputation and building of image.
- Publicity and campaign management of the event.
- Custom PR with brand communication.
Strengths:
- Pay attention to brand values and sincere communication.
- Promotions rather than strategic storytelling.
- Better in the case of startups, SMEs and established businesses that require authenticity.
Clients: Healthcare, education, corporate, and service based businesses – clients depend on project and campaign.
Contact number: +919845213557.
Conclusion
PR has turned into a necessity in creating a good brand image in a competitive and busy city as Bangalore is. PR agencies are crucial in determining the way the masses view them whether they are a startup company or an existing company, which is trying to hold on to its status. The above-mentioned agencies provide an extensive scope of services, including media relations, digital PR, crisis management, brand storytelling, etc., which aim at making the companies remain visible, trusted, and relevant.
As Bangalore is a large business and technology center, the correct selection of PR partners can have a large impact on the development and reputation of the brand. An effective PR agency does not only help to facilitate communication in good days, but also helps to protect a brand in crisis situations, therefore the message of the company is not weak.
FAQs
1. What is the Reason why Firms in Bangalore require PR Agencies?
To achieve credibility, media presence and reputation management in a competitive market.
2. What are the Most Common Services of PR Agencies?
Digital PR, content creation, media relations, brand communication and crisis management.
3. What is the Role of PR Agencies in Times of Crisis?
They dominate the story, deal with media enquiries, and shield the image of the brand.
4. Are PR Agencies Practical to Start-ups?
PR can assist startups to gain early visibility, be trusted, find customers and investors.
5. What is the Best PR Agency to use on my Business?
Find experience in the industry, previous performance, good media contacts, and effective communication.
