The online advertising market is large and has been increasing by the day. Millions of small and medium-sized businesses in the USA would like to use Pay-Per-Click (PPC) ads, such as the ones that appear on Google or Facebook, to get new customers.
PPC is a powerful tool. It can attract a lot of ready to buy customers to a website when used properly. However, the work of PPC campaigns management is not easy. It requires special skills, a great deal of time, and costly equipment.
That is why White Label PPC agencies in USA are gaining so much popularity. It allows a firm (such as a web design or marketing agency) to sell White Label PPC Agencies in USA to their customers but not do the actual work. They outsource another professional firm to do the dirty work. This is an extremely clever business method of expansion.
What are White label PPC Services?
In order to comprehend this, we shall simply use simple words.
Definition
White Label PPC stands in the situation when a company (the Partner Agency) contracts another professional company (the White Label Agency) to run PPC advertising campaigns. The key aspect of it is that all the work is done by the White Label Agency, and they operate under the name and brand of the Partner Agency. The client is never aware that the management is being done by an external firm.
- “White Label” is merely selling the service without the name of the initial provider on it. It is as though a blank label that the Partner Agency signs their name on.
Key Services Offered
White Label PPC Agencies in USA perform all the significant tasks that are required to operate a successful paid ad campaign. They are professionals, and therefore, they do it efficiently and quickly.
- PPC Strategy and Planning: They determine the most appropriate strategy to use to the client. They determine the ad platforms to use (Google, Facebook, YouTube, and so on) and what the primary objective is (e.g., to receive more sales or phone calls).
- Keyword Research: They identify the precise words and phrases that individuals enter into search engines (such as Google) when they are seeking the product or service of the client. Good PPC is a secret with regard to finding the right keywords.
- Ad Copywriting and Design: They put the wording on the ads (the copy) and occasionally even do the design work on the pictures or video segments. These advertisements should be appealing in order to get people to click.
- Campaign Set-up and Launch: They make campaigns on such platforms as Google Ads or Meta Ads (Facebook/Instagram). They ensure that all is configured correctly.
- Continuous Management and Optimization: This is the most significant role. They review the campaigns daily. They would alter the bids (the amount paid to a click), suspend bad keywords, and experiment with new advertisements to improve this campaign over time and reduce its costs.
- Conversion Tracking: They install the technology to accurately gauge what occurs following an individual clicking on an advertisement such as whether someone purchased an item or completed a form. That is how they can tell that the ads are doing the job.
- Branded Reporting: They make simple-to-read reports with the Partner Agency logo and color scheme. The Partner Agency is then in a position to review these reports and send them to their clients.
Top 10 White Label PPC Agencies in USA (2025 List)
One should select a partner who is trusted and very experienced. The list of the best White Label PPC Agencies in the USA or with a US focus in 2025 follows.
1. Thrive Internet Marketing Agency.
Thrive is a white-label service provider and a full-service digital marketing agency. Since 2005, they have contributed to the success of businesses. They have a reputation for being highly professional and result-oriented. They ensure that their partners are presentable to their clients. They are aware that as their partners perform well, they also perform. They simplify the entire process and provide setup, detailed reports, etc.
Their experience in most industries suggests that they know how to make an ad campaign work in almost any kind of business. It is the best White Label PPC Agencies in the USA. The team size is huge, which means they can serve numerous clients simultaneously, which is good when expanding partner agencies. They are concentrating on long-term, trusting relationships with partners, which is a major advantage.
Key Services:
- Google Ads Management
- Social Media Ads (Facebook, Instagram, LinkedIn).
- YouTube Advertising
- Branded Client Reporting
- Landing Page Optimization
Why They Stand Out:
- 2005 industry experience.
- Give attention to straightforward communication with partners.
- Good reputation of achieving high returns and results.
Pricing:
Custom quotes, which are typically based on a combination of a flat fee and a percentage of advertisement spend.
Website Address: https://thriveagency.com/
2. Conduit Digital
Conduit Digital is a White Label PPC Agencies in USA and a powerful US based team which only collaborates with other agencies in advertising and marketing. Their own direct clients do not exist and therefore, they will never attempt to steal your business. This portfolio of partnerships makes them an extremely reliable white label provider.
They have been developing their entire system around agencies and making them look good since 2013. They are a one-stop digital solutions shop, although their PPC service is a strength. It is the best White Label PPC Agencies in USA. They have the use of heavy technology and intelligent individuals to run campaigns. They particularly excel in local and regional campaigns and assist the small businesses in particular regions to be heard.
Key Services:
- Paid Search (Google Ads, Bing)
- Paid Social Media
- Display and Video Advertising.
- Proprietary Reporting Dashboards.
- Local PPC Experts
Why They Stand Out:
- They deal exclusively with agencies (reseller-oriented).
- US-based firm, well supported.
- With a record of high local advertising returns.
Pricing:
Custom and tiered pricing depending on services and the number of clients.
Website Link: https://www.conduitdigital.us/
3. That! Company
That! The company is a so-called Comprehensive White-Label Partner. They do much more than PPC, so they are an ideal partner in case you require other services in the future. Their history of assisting agencies expanding their service list is very solid and has been in existence long enough.
They are also reputed to be very open and honest in whatever they do and provide partners with complete access to data and strategies. They are highly experienced in ensuring that the ads not only receive clicks, but convert them to actual leads or sales to the client. They deal with Google Ads, Microsoft Advertising, and all the large social media platforms, and they take care of any location a client may require to place an ad.
Key Services:
- Google Ads Management
- Microsoft Advertising (Bing)
- Facebook and Instagram Advertising:
- Branded Reporting
Why They Stand Out:
- White label provider that is very experienced and long-running.
- Full access to reporting and highly transparent processes.
- Multi-channel (search, social, display).
Pricing:
A set fee per month to manage and set up campaigns.
Website: https://www.thatcompany.com/
4. SmartSites
SmartSites began in 2011 and was rapidly turning into an award-winning digital marketing agency. They pay much attention to the design of the site and excellent PPC management, which makes them a good partner since they understand that the website and ads should be in harmony. Their white label service is powerful, and it provides agencies with a staff of qualified PPC professionals who develop bespoke campaigns.
They do not simply apply a template; they create an individual campaign to suit the specific business requirements of the client. They are efficient in utilizing analytics and user behavior to continue perfecting the campaigns. They are a one stop shop firm that simplifies the complicated world of PPC and makes it easy to sell by their partners.
Key Services:
- Search Engine Marketing (PPC)
- Google Shopping Ads
- Local ads management (LSAs)
- Retargeting Campaigns
- Landing Page and Website Optimization.
Why They Stand Out:
- Results-oriented, award-winning agency.
- Good knowledge of e-commerce and lead generation.
- They know the connection between web design and the success of the ads.
Pricing: Monthly management fees and project-based fees; on request.
Website Link: https://www.smartsites.com/
5. InvisiblePPC
InvisiblePPC is a White Label PPC Agencies in the USA that deal only white label PPC. The entire business they have is centered on assisting agencies to succeed. They are open in the pricing and process, and partner agencies easily know the costs and price them to their clients. Their plans are straightforward to use with Google Ads and Facebook/Meta Ads, which is excellent in the cases of agencies that need clarity. It is the best White Label PPC Agencies inthe USA.
They remain invisible to the final customer and give good outcomes. This is to say that their reports can be branded easily with your logo. They are a no-frills, dependable, expert collaborator on a high volume of small to mid-size campaigns. They have efficient systems and can be installed within a short time.
Key Services:
- Google Ads (Search, Display, Video)
- Meta Ads (Facebook, Instagram)
- YouTube Ads Management
- Ease of use, Agency-based Reporting.
- Easy Retargeting Setup
Why They Stand Out:
- Pure white-label PPC business model.
- Public-facing, transparent agency prices.
- Constructed to support massive campaign operations.
Pricing:
Management will be charged flat fees of a certain monthly price, with a percentage on bigger ad spends.
Website: https://invisibleppc.com/
6. Disruptive Advertising
Disruptive Advertising is a White Label PPC agency in the USA and a reputable company that assists companies in achieving a high ROA. The white labeling program provides the agencies with intelligent approaches and talented PPC managers. They do not merely handle advertisements; they repair campaigns that are not functioning well, reviewing ad text, landing pages, and so forth.
They conduct thorough audits in order to uncover money-wasting spots. It is an effective service among clients who have previously experienced failure in PPC. They are a Google Premier Partner, or a special qualification that demonstrates that they are one of the finest.
Key Services:
- PPC Audit and Strategy
- Conversion Rate Optimization (CRO)
- Full-Service Google Ads Management.
- Instagram/Facebook Ad Campaigns.
- Dedicated Account Management
Why They Stand Out:
- Performance and high Return on Ad Spend (ROAS).
- Google Premier Partner.
- Excellent in correcting and reviving poor campaigns.
Pricing: Custom quote; typically a percentage of ad spend plus a minimum monthly charge.
Website Link: https://disruptiveadvertising.com/
7. KlientBoost
KlientBoost is a household name in the White Label PPC Agencies in USA, their brand name is bold and so are their results. They concentrate on the events that follow the click. A lot of agencies receive clicks, yet the ability of KlientBoost is to convert those clicks into actual business with their clients.
Their white label program provides agencies with their special approach and knowledge. It is the best White Label PPC Agencies in USA. They create landing pages with high-conversion rates, the pages that people look at immediately after clicking on an ad. Their campaigns are very effective due to this combination of great advertisements and landing pages.
Key Services:
- PPC Control of all platforms.
- Large Conversion Landing Page.
- Conversion rate optimization (CRO)
- A/B Testing and Data Analysis
- Campaign Reporting and Strategy
Why They Stand Out:
- Post-click optimization skills.
- Work on quantifiable outcomes and translations.
- A reputed name that carries with it good best practices.
Pricing: On request; luxury, performance-oriented car.
Website: https://www.klientboost.com/
8. AgencyPPC
AgencyPPC is an agency that hopes to be the first and the best when it comes to white-label services. They are professionals in the area and provide a distinct service that enables other agencies to expand rapidly. They are dedicated to ensuring that clients of their partners achieve great outcomes, and this keeps everybody happy.
They do all the hard stuff, including research of the keywords and the management of the daily ads. They have the latest tools and technology in their team to ensure that the ads are delivered to the right individuals at the right time. AgencyPPC believes in transparent communication and provides partners with easy-to-understand reports that demonstrate success in a branded format.
Key Services:
- Full White-Label PPC Management.
- Google Ads and Microsoft Ads
- Sophisticated Geo-Targeting Solutions.
- E-commerce PPC (Google Shopping)
- Open Client Reporting.
Why They Stand Out:
- They concentrate on the white-label model.
- Great commitment to open procedures and great outcomes.
- Provide a complete range of PPC services across platforms.
Pricing: Consultation based, usually competitive flat-rate management fees.
Website: https://agencyppc.com/
9. WebFX
WebFX is a white-label PPC agency in the USA and a big and reputable online marketing agency that provides a white-label program of high quality. They are also a Premier Google Partner and a Facebook Marketing Partner, which implies that they are one of the leading providers. They also have special software and tools that they use to manage campaigns, and this gives them an advantage in seeking opportunities and making ads more effective.
Their white label service is suitable to agencies requiring enterprise-level quality and reporting to their clients. It is the best White Label PPC agencies in USA. They are data and result-oriented and make sure that the dollar invested in advertisements generates a good payback.
Key Services:
- Full PPC Management.
- Custom Marketing Cloud Software.
- Sophisticated Competitor Analysis.
- Social Media and Programmatic Advertising.
- Data-driven strategy and reporting
Why They Stand Out:
- Premium Google Partner.
- uses custom, in-house software to achieve better results.
- Large organization with the capability of managing large, complex customer needs.
Pricing: Custom bids; they can be tiered by level of the spend on the ad and level of service.
Website: https://www.webfx.com/
10. DashClicks
DashClicks is slightly different since they provide a robust white label software platform that comes with professional services. They are a great option when the agencies would like to have a single dashboard to control the services of all their customers (such as PPC, SEO, Social) in a single place and under their brand.
Their PPC management service is addressed by their competent team, yet the Partner Agency has a chance to use the all-in-one software to track and present results to the clients with simplicity. This is one of the selling points of great significance, the technology itself is as significant as the service.
Key Services:
- Controlled PPC (Google and Meta)
- All-in-one White Label Software Platform.
- The proposal and client reporting processes are already branded.
- Lead Tracking and Sales Funnel Tools.
- Landing Page and Web site construction software.
Why They Stand Out:
- A combination of robust software and professional human service that has never been tried before.
- Ideal when an agency is required to have one dashboard with all services.
- Emphasize scalability (fast, easy) of growing agencies.
Pricing: Platform subscription fee and a low management fee per service.
Website: https://www.dashclicks.com/
The Pricing of White Label PPC Agencies in USA
These you must know to ensure that you can still make a profit when you sell the service to your client.
1. Flat Fee Model (Most often used with smaller budgets):
The principle behind it: It is a set fee per month to run the PPC campaign. This charge remains the same regardless of the amount that the client spends on ad clicks.
- Case Study: You charge the white label partner $500 a month to take care of the Google Ads account of one client. You then bill your customer $1000 per month and the excess is your profit.
- Ideal: Small and medium clients with small ad budgets (less than $5,000 a month). It is plain and easy to comprehend.
2. Percentage of Ad Spend Model (Most Often used in Larger Budgets):
Case Study: The charge is a percentage of the overall amount the client spends on advertisements (ad budget).
Ideal: It is normally between 10-20 percent of the monthly advertising expenditure.
3. Hybrid Model:
How it works: This is an amalgamation of the two above. The agency imposes a modest base flat fee as well as a lower percentage of the ad spend.
Case Study: $250 per month with 10 percent of the ad expenditure.
Ideal: This gives the agency a floor price, even when ad expenditure is low, and also compensates the agency fairly in managing very large budgets.
4. Setup/Onboarding Fee:
How it works: All the agencies have a one-time fee to establish the new campaign. This includes the activity of searching the keywords, creating advertisements, creating the campaign framework, and establishing monitoring.
Normal Cost: It may cost between $300 and 1,500 dollars per customer depending on the complexity of the campaign.
Selection of the right White Label PPC Partner.
The most important step is to choose the appropriate partner. It is the selection of a silent business partner. The following are just some of the simple steps to make a good choice:
1. Check Their Experience:
- Find Tested Results: Make them present you with previous results of similar clients. Have they assisted a plumber or a dentist or an e-commerce store already? You desire someone who is aware of the type of business of your client.
- Enquire about Certifications: Are they a Google Partner or a Google Premier partner? This indicates that Google has confidence in them and they are employing the most appropriate ways.
2. See Communication and Transparency:
- Check their Responsiveness: What is their response speed to your emails? Communication is important as it is you who is speaking to the client.
- Question Reports: Are their reports professional and understandable? Are they easy to put your own logo on? What you present to your client are reports and they need to be excellent.
- Review Ownership: Confirm that the PPC account that they create belongs to your agency or the client. This matters in the event that you change partners.
3. Learn the Pricing Model:
- Compare Costs: Compare the various pricing models (Flat Fee vs. Percentage) and select the best one that suits the budgets of your client. Ensure that their fee allows you to make a good profit.
- No Secret Costs: Enquire on all the upfront costs. Are there fees for the setup? For extra reports? For landing pages? You do not want surprises.
4. Know Their Focus:
- What is Their Specialty? When your client requires Facebook Ads, do they do this only or Google Search? Select an associate whose expertise is suitable to your customer.
- Are They Truly White Labels? Question whether they deal with clients directly as well. When they do so, they might be able to compete with you. Only agencies are usually safer companies to deal with.
5. Look for Scalability:
- Can They Grow with You? Will your partner be able to deliver all 10 new clients without compromising quality when your business all at once receives 10 new clients? You must find someone large enough to expand with your success.
Conclusion
White Label PPC agencies in the USA are a fantastic instrument for any business that wishes to expand. They also allow you to provide a highly valuable service (PPC) at no expense or concern of employing a full-time team of experts. With the help of one of the leading US-based agencies, such as those mentioned here, you will be able to provide great results to your clients, have your agency appear to be more professional, and in the process, you will begin to make good profits in a very short time.
The trick is in finding the appropriate partner- one with immense experience, open communication and a definite pricing structure that suits your business. Choose wisely, and white label PPC will be among the most effective means through which you will expand your business in 2025.
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FAQs
Is White Label PPC legal?
Yes, it is completely legal. Many businesses use it. You engage a professional and put your name on it.
Is my client aware of the fact that I am using another company?
No. The White Label Agency functions in the background. Every report, email, and campaign displays the name and the logo of your company.
What is the quickest I can sell PPC?
Very fast. When you select a partner, you will be able to commence selling the service within a few days. That is quicker than recruiting and educating new employees.
I do not have to be a PPC expert myself, right?
No. All you have to do is to know enough to speak to your client and report on them. The professionals of the White Label Agency deal with all the technical labor.
