10 Best WordPress Email Marketing Plugins 

Email marketing is far from dead. It’s one of the most cost-effective marketing tools around, delivering an average ROI of $42 for every dollar spent. If you’re running a WordPress site, integrating the right email marketing plugin can streamline your efforts, grow your list, and drive more conversions, without needing to touch a single line of code.

But with hundreds of plugins available, how do you know which one to trust with your audience, data, and strategy?

In this post, we’ll break down the best WordPress email marketing plugins in 2025, compare features, pros, and cons, and help you figure out which one suits your needs best, whether you’re a blogger, an eCommerce store owner, or a small business marketer.

What to Look for in a WordPress Email Marketing Plugin

Before we dive into the plugins themselves, let’s look at what matters when choosing the right tool:

• Ease of Use: You shouldn’t need a developer to set things up. Look for plugins that offer simple onboarding, drag-and-drop builders, and intuitive dashboards.
• Automation Capabilities: Modern email marketing involves automated sequences, including welcome emails, drip campaigns, and cart abandonment sequences. Choose a plugin with strong automation features if you plan to scale.
• List Management: Segmenting users based on behavior, location, or product interest can drastically improve conversions. The plugin should support tagging, segmentation, and list organization.
• Templates & Design: A good library of mobile-friendly templates saves hours of design time. Bonus points for drag-and-drop editors and customization options.
• Deliverability: Your emails need to land in inboxes, not spam folders. Plugins partnered with reputable email service providers generally offer better deliverability.
• Analytics & Reporting: Detailed reports on opens, clicks, bounces, and conversions help you track success and refine your strategy.
• Integrations: Verify compatibility with CRMs, WooCommerce, Elementor, or any other critical tools in your stack.
• Pricing: Make sure the plugin scales affordably as your subscriber list grows.

List of Top WordPress Email Marketing Plugins to Supercharge Your Campaigns

1. MailPoet

Website: https://www.mailpoet.com/

MailPoet is an all-in-one email marketing plugin built exclusively for WordPress. With over 600,000 active users, it enables bloggers, small businesses, eCommerce sites, and agencies to send beautiful newsletters, automated emails, and transactional messages right from their WordPress dashboard.

Its seamless CMS integration lets users pull images and posts directly from their media library without relying on third-party services. Whether you’re sending a welcome series, blog update, or abandoned cart reminder, MailPoet helps you stay connected with your audience easily and reliably.

Key Features:

• Drag-and-drop email editor with built-in templates
• Post notifications and automated welcome emails
• WooCommerce email customization and abandoned cart emails
• Subscriber segmentation and list management
• High deliverability with MailPoet’s sending infrastructure
• GDPR-compliant forms and subscriber tools
• Real-time engagement and e-commerce statistics

Pros:

• Deep WordPress integration
• Easy setup with intuitive UI
• Excellent deliverability and template quality
• Affordable pricing tiers
• Great support team

Cons:

• Some features are locked behind higher-tier plans
• Limited advanced automation compared to external platforms

Pricing:

• Starter: Free for up to 500 subscribers, 5,000 emails/month
• Business: $10/month (500 subscribers), includes automation, segmentation, stats
• Agency: $30/month (500 subscribers/site), for up to 50 sites
• Creator: $8/month without MailPoet’s sending service

Best For: Bloggers, small businesses, WooCommerce stores, WordPress agencies

Integrations:

• WooCommerce (deep integration)
• WordPress Users
• GDPR compliance tools
• Native email sending or use with third-party SMTP

2. Brevo (formerly Sendinblue)

Website: https://www.brevo.com/

Brevo is an AI-powered, all-in-one marketing and CRM platform designed to help businesses manage customer communication across email, SMS, WhatsApp, and chat—all from one dashboard. It also works seamlessly as one of the top WordPress email marketing plugins, making it easy to integrate powerful automation and campaigns directly into your WordPress site.

Trusted by over 500,000 businesses globally, Brevo offers scalable tools for marketing automation, customer data management, live chat, and transactional messaging. With built-in AI features like content creation and predictive send time, it’s ideal for businesses that want multichannel marketing without cobbling together multiple tools.

Key Features:

• Drag-and-drop email builder and customizable templates
• AI tools for content writing and smart scheduling
• SMS and WhatsApp marketing campaigns
• Advanced automation and segmentation
• Transactional email via API, SMTP, or webhooks
• Sales and customer data platform (CDP) included
• 150+ integrations and CRM tools

Pros:

• Multichannel marketing in one platform
• Strong automation and AI-powered tools
• Scalable from solopreneurs to enterprise
• No credit card required for free signup

Cons:

• The interface may be overwhelming for new users
• Some features (like landing pages, predictive sending) are behind higher-tier plans

Pricing:

• Free: Up to 300 emails/day, 500 contacts
• Starter: ₹562.50/month, starts at 5,000 emails/month
• Business: ₹1,210.50/month, includes automation, AI, advanced stats
• Enterprise: Custom pricing, includes dedicated support, sub-account management

Best For: Growing businesses, ecommerce brands, marketers seeking multichannel automation

Integrations:

• 150+ tools including WooCommerce, Shopify, WordPress, Salesforce, HubSpot, and more
• Transactional email APIs and CMS integrations

3. Omnisend

 Website: https://www.omnisend.com/

Omnisend is a powerful email and SMS marketing automation platform built specifically for ecommerce. Designed to be intuitive and fast to launch, Omnisend offers pre-built workflows, advanced segmentation, and multichannel support, including email, SMS, and web push notifications.

It’s trusted by over 125,000 ecommerce brands and boasts a 47.7% higher conversion rate when SMS is combined with email. With its fast setup, deep ecommerce integrations, and award-winning 24/7 customer support, Omnisend is tailored for store owners looking to scale revenue without extra complexity.

Key Features:

• Email & SMS marketing in one platform
• 250+ customizable templates and pre-built workflows
• Advanced segmentation that updates in real time
• Automation for welcome series, cart recovery, and post-purchase
• A/B testing, list cleaning, and automation splits
• Drag-and-drop email builder and pop-up form tools
• Unlimited web push notifications on paid plans

Pros:

• Tailored for ecommerce with deep store integrations
• Fast onboarding and intuitive interface
• All core features are available even on the free plan
• Free migration and 24/7 live support

Cons:

• SMS credits cost extra if you’re not on the Pro plan
• Not ideal for non-ecommerce use cases

Pricing:

• Free: 500 contacts, 500 emails/month, 500 push notifications
• Standard: Starts at $11.20/month (6,000 emails/month, $1 in free SMS credits)
• Pro: Starts at $41.30/month (Unlimited emails, $41.30 in monthly SMS credits, advanced reporting)
• Custom: Tailored pricing for large contact lists and email volume

Best For: Ecommerce businesses, online retailers, Shopify/WooCommerce users

Integrations:

• Shopify, WooCommerce, BigCommerce, Wix, WordPress, Ecwid, Gorgias, ReCharge, Typeform, and more
• 160+ ecommerce and marketing tools for seamless data sync

4. Mailchimp

Website: https://mailchimp.com/

Mailchimp is one of the most widely used email marketing and automation platforms in the world, trusted by over 11 million users. Now part of Intuit, Mailchimp offers AI-powered tools, ecommerce integrations, and scalable automation workflows that help businesses convert leads into loyal customers.

It’s built for marketers of all levels, with pre-built journeys, customizable templates, and robust analytics. Whether you’re a solo entrepreneur or an enterprise, Mailchimp helps you send smarter emails that drive real results.

Key Features:

• AI-generated email content and optimization tools
• Advanced automation with up to 200 flow steps
• Behavioral targeting and predictive segmentation
• Custom-coded templates and branded pop-up forms
• Comprehensive reporting and benchmarking
• A/B testing and dynamic content
• Personalized onboarding and success management (Standard & Premium plans)

Pros:

• Industry-leading automation and segmentation
• AI tools included in core plans
• Massive integration ecosystem
• Reliable onboarding and support infrastructure

Cons:

• Can get expensive as contact lists grow
• Some advanced features locked behind Premium plans

Pricing:

• Free: Up to 500 contacts and 1,000 emails/month (limited features)
• Essentials: From ₹770/month for 500 contacts
• Standard: From ₹1,150/month for 500 contacts (₹575/month for 12 months on offer)
• Premium: From ₹23,000/month for 10,000 contacts (₹11,500/month for 12 months on offer)
• Pay As You Go and nonprofit discounts available

Best For: Small to large businesses, ecommerce, agencies, and marketers looking for data-driven email automation

Integrations:

• Shopify, WooCommerce, Salesforce, Google Analytics, Zapier, Canva, QuickBooks, Squarespace, 300+ others

5. Constant Contact

Website: https://www.constantcontact.com

Constant Contact is a long-standing and beginner-friendly email marketing platform that helps small businesses, franchises, and nonprofits build relationships with customers through email, social media, events, and SMS marketing. It’s also considered one of the best email marketing platforms for nonprofits, thanks to its user-friendly tools and nonprofit-specific features.

With its drag-and-drop builder, AI writing tools, customizable templates, and multichannel campaign capabilities, Constant Contact is designed to help businesses grow without getting bogged down in technical details. Its robust deliverability (97%) and award-winning support also make it a reliable choice for users at any experience level.

Key Features:

• Drag-and-drop email editor with AI copy generation
• Automated email campaigns (welcome series, resend to non-openers)
• Social media marketing (Facebook, Instagram, LinkedIn)
• List segmentation, signup forms, and contact management
• SMS marketing on Premium plans
• Event management, eCommerce tools, and payment collection
• 300+ integrations with platforms like Shopify, Zapier, and Canva

Pros:

• Very easy to use, even for beginners
• Includes social media and event marketing tools
• Excellent customer support and onboarding
• Great deliverability rates (97%)

Cons:

• Limited automation on lower-tier plans
• Pricier compared to some alternatives for similar feature sets

Pricing:

• Lite: ₹990/month – Basic email & social tools, 1 automation
• Standard: ₹2,888/month – Advanced automation, 10 segments, AI tools
• Premium: ₹6,600/month – Unlimited automation, advanced targeting, SMS (500 messages included)
• 30-day free trial available
• Discounts for nonprofits (up to 30%) and annual prepayment (up to 15%)

Best For: Beginners, small businesses, nonprofits, and multi-location organizations

Integrations:

• Shopify, WooCommerce, Canva, Eventbrite, Google, Microsoft, Facebook, LinkedIn, Zapier, Vimeo, and more (300+ total)

6. The Newsletter Plugin

Website: https://www.thenewsletterplugin.com

The Newsletter Plugin is a powerful, user-friendly email marketing tool built specifically for WordPress. As one of the most trusted WordPress email marketing plugins, it is used by over 400,000 websites worldwide and provides everything you need to grow your email list and run targeted, professional email campaigns.

With its intuitive drag-and-drop composer, rich integration ecosystem, and automation features, it’s ideal for creators, bloggers, and small business owners who want full control from inside their WordPress dashboard, without depending on third-party SaaS platforms.

Key Features:

• Visual email composer with over 25 customizable blocks
• Subscriber list segmentation and management
• Automation tools for autoresponders and periodic newsletters
• Real-time analytics with advanced reporting
• Seamless integration with major form builders and eCommerce platforms
• Works with SMTP plugins and external delivery services
• GDPR-compliant forms and double opt-in options

Pros:

• Fully integrated into the WordPress environment
• One-time pricing model (no monthly fee)
• Works with major delivery and form tools
• Scalable for bloggers, SMBs, and agencies

Cons:

• Some integrations and advanced features require a paid plan
• UI is slightly dated compared to SaaS competitors

Pricing:

• Free: Basic newsletter builder, forms, and subscriber management
• Essential: $69/year for 1 site – adds popup forms, analytics, form integrations
• Professional: $99/year for 3 sites – adds automation, WooCommerce support
• Agency: $299/year – unlimited sites, all premium features

Best For: Bloggers, WordPress users, small businesses, agencies, and nonprofit organizations

Integrations:

• Form tools: Contact Form 7, Gravity Forms, Elementor Forms, WPForms, Ninja Forms, Fluent Forms, and more
• eCommerce: WooCommerce, Easy Digital Downloads
• Delivery: Amazon SES, Mailgun, SendGrid, SparkPost, Postmark, SMTP plugins
• Membership: Paid Membership Pro, Ultimate Member, WP Users Pro

7. OptinMonster

Website: https://www.optinmonster.com

OptinMonster is the leading lead generation and conversion optimization plugin for WordPress. It helps websites turn existing traffic into subscribers and customers using high-converting popups, floating bars, slide-ins, and more.

Trusted by over 1.2 million marketers and businesses, OptinMonster excels at capturing leads through behavioral targeting and A/B testing, without slowing down your website. Whether you’re a solopreneur, agency, or enterprise, OptinMonster helps you squeeze more ROI out of every visit.

Key Features:

• 700+ templates and drag-and-drop campaign builder
• Lightbox popups, floating bars, fullscreen overlays, and gamified wheels
• Exit Intent® technology and scroll/behavior-based triggers
• A/B testing, real-time stats, and conversion analytics
• OnSite Retargeting® and personalization
• Countdown timers, geolocation targeting, UTM and referral tracking
• Works on WordPress and non-WordPress sites alike

Pros:

• Extremely powerful for growing email lists and reducing bounce
• Flexible targeting options with advanced display rules
• Integrates with nearly all major email platforms
• No subscriber-based pricing

Cons:

• Doesn’t send emails—requires separate email marketing platform
• Pricing tiers based on pageviews and features can add up for high-traffic sites

Pricing:

• Basic: $7/month – 2,500 pageviews, unlimited campaigns
• Plus: $19/month – 10,000 pageviews, A/B testing, content locking
• Pro: $29/month – 25,000 pageviews, exit intent, countdown timers
• Growth: $49/month – 100,000 pageviews, geotargeting, retargeting, ecommerce features
• All plans billed annually; 60% off introductory offer available

Best For: Marketers, ecommerce sites, bloggers, agencies focused on lead generation

Integrations:

• Works with Mailchimp, MailerLite, Brevo, Omnisend, ConvertKit, HubSpot, ActiveCampaign, Drip, and more
• Supports Zapier, webhooks, and hundreds of third-party tools
• Compatible with Shopify, WooCommerce, BigCommerce, Magento, and WordPress

8. ActiveCampaign

Website: https://www.activecampaign.com

ActiveCampaign is an advanced marketing automation platform combining email marketing, CRM, and AI-powered orchestration into one powerful tool. Built for scalability, it’s used by over 180,000 businesses across the globe to automate campaigns across email, SMS, WhatsApp, and social channels.

With predictive sending, dynamic content, and deep CRM features, ActiveCampaign empowers marketers to design highly personalized and responsive campaigns that grow revenue and streamline workflows.

Key Features:

• Cross-channel marketing via email, SMS, WhatsApp, and social
• AI-powered campaign builder and predictive sending
• 900+ prebuilt automation recipes
• Deep CRM with pipelines, deal tracking, and lead scoring
• Dynamic content and conditional logic in campaigns
• Advanced segmentation and behavioral targeting
• 900+ app integrations including Salesforce, Shopify, WordPress

Pros:

• Extremely powerful automation engine
• Strong AI and personalization capabilities
• Built-in CRM and sales automation
• Scalable for small businesses to enterprise

Cons:

• Slight learning curve for beginners
• Premium features and integrations only on higher plans

Pricing:

• Starter: From $15/month – basic automation, 1 user, limited features
• Plus: From $49/month – customer insights, segmentation, 1 user
• Pro: From $79/month – full cross-channel automation, 3 users
• Enterprise: From $145/month – custom solutions, advanced integrations, 5+ users
• Free 14-day trial available

Best For: Small to medium businesses, ecommerce, SaaS, agencies, and enterprise-level marketers needing advanced automation

Integrations:

• 950+ integrations including Salesforce, Shopify, WordPress, WooCommerce, Zapier, Stripe, Calendly, Facebook, Google Ads, and more
• Native CRM integrations and sales pipeline management

9. FreshMail

Website: https://mailerlite.com/pl

FreshMail, one of Poland’s earliest email marketing platforms, has officially joined forces with MailerLite to launch MailerLite Poland, a localized, future-ready email solution. This new platform combines FreshMail’s market expertise and Polish-language support with MailerLite’s powerful tools like AI content generation, advanced automation, and top-tier deliverability. Users benefit from a smoother, smarter email marketing experience fully optimized for the Polish market.

Key Features:

• Drag-and-drop newsletter and landing page builders
• AI-powered writing assistant and subject line generator
• Award-winning email deliverability (optimized for Polish ISPs)
• Automation for welcome series, transactional emails, and drip campaigns
• Polish-language customer support via chat, email, and phone
• Monetization tools for selling digital products and subscriptions
• Seamless migration center for FreshMail users

Pros:

• Built for Polish users with local support and UI
• Combines best of FreshMail and MailerLite features
• Easy migration path for existing FreshMail users
• Intuitive design with AI and smart scheduling tools

Cons:

• Limited to users in the Polish market
• Some features (e.g., advanced plans) require MailerLite account integration

Pricing:

• Free 30-day trial available
• Advanced features unlocked upon integration with MailerLite account
• Plan names include Advanced, with others offered via MailerLite Poland

Best For:

• Polish businesses, marketers, and former FreshMail users looking for a modern, AI-powered platform with local language support

Integrations:

• Stripe, WordPress, Onet/WP email providers, MailerLite automation tools, Smart sending features, Polish SMS support

10. Mailster

Website: https://mailster.co

Mailster is a powerful WordPress-based email marketing plugin and one of the top WordPress email marketing plugins, designed for users who want full control over their newsletters without leaving their WordPress dashboard.

With a one-time license fee and no monthly cost, Mailster offers robust campaign management, automation, segmentation, analytics, and integration with major email services — all hosted on your own site. It’s ideal for businesses, bloggers, and developers looking for a self-hosted alternative to tools like Mailchimp or Constant Contact.

Key Features:

• Drag-and-drop email editor with 400+ free and premium templates
• Unlimited subscribers, forms, and lists (no monthly fees)
• Email automation, welcome sequences, birthday emails, drip campaigns
• Full campaign analytics including open rate, location, device, and engagement
• Advanced segmentation and targeting
• Integrates with SMTP or major ESPs like Amazon SES, Mailgun, and SendGrid
• Compatible with WooCommerce, Contact Form 7, Elementor, Gravity Forms, and more
• GDPR-compliant with double opt-in, data control, and list management

Pros:

• One-time payment with no subscriber or send limits
• Fully self-hosted — no reliance on third-party platforms
• Works natively within WordPress
• Deep integrations with WordPress ecosystem and plugins
• Responsive support and developer-friendly setup

Cons:

• Requires more setup compared to cloud-based platforms
• Limited to WordPress sites only
• Deliverability depends on your server or external email provider

Pricing:

• Starter: $79/year – 1 site, 3 automations, 10 free templates, basic analytics
• Professional: $99/year – 1 site, 10 automations, premium templates, 100 prechecks/month
• Agency: $199/year – 1 site, unlimited automations, advanced features, 1000 prechecks/month

Best For: WordPress site owners, bloggers, developers, and agencies that want a cost-effective, powerful, and self-hosted email marketing tool

Integrations:

• Amazon SES, SendGrid, Mailgun, SparkPost, WPForms, Gravity Forms, Ninja Forms, Elementor, WooCommerce, Easy Digital Downloads, Contact Form 7, and more via add-ons and SMTP

Conclusion

Choosing the right WordPress email marketing plugins depends on your business needs, technical comfort level, and budget. For all-in-one automation, ActiveCampaign and Brevo are excellent. If you’re on WordPress and want full control, Mailster or The Newsletter Plugin are cost-effective, powerful options.

Omnisend is best for ecommerce, while OptinMonster excels at list-building and conversions. Beginners may find Constant Contact or MailPoet the easiest starting points. No matter your size, investing in the right plugin can dramatically boost engagement and ROI.

FAQs

1. What’s the best free WordPress email marketing plugin?

MailPoet and Brevo offer generous free plans with core features included.

2. Can I use Mailchimp with WordPress?

Yes, via the Mailchimp for WordPress plugin and other third-party integrations.

3. Is Mailster a one-time purchase?

Yes. Mailster is a premium plugin with a one-time yearly fee for updates and support.

4. Do these plugins support WooCommerce?

Most do, especially Omnisend, MailPoet, Mailchimp, and The Newsletter Plugin.

5. Which plugin is best for automation?

ActiveCampaign and Brevo lead in automation with AI-powered workflows and deep segmentation.