TikTok became the most loved social media application, where engagement user coverage reached more than a billion active users. Marketers, influencers, and all the content creators, for this lot of people, TikTok is no longer an entertainment place; it has become a reaching audience, a building place, and a conversion-generating ground.
Success on TikTok isn’t random. It is rooted in understanding your performance. The best way to analyse your performance on TikTok is by using Analytics tools.
This blog will discuss the 10 best TikTok analytics tools to improve your TikTok strategy. Discover insights about your followers, expand your audience, and craft impactful campaigns to grow your business.
Why Do You Need TikTok Analytics Tools?
Understanding content performance
The analytics tools within TikTok provide the option to view advanced performance analytics such as views, likes, comments, shares, as well as watch time. Such revelations enable you to know where the videos are performing best and the reasons. Once you pinpoint your most effective pieces, you can copy sought-after types and topics, and in this way, come up with more interesting materials that will always capture the attention of the target audience.
Optimise posting strategy
It is essential to know at what time your followers are the most active to have the maximum reach. Such analytics tools will show you the best time to engage with TikTok as well as assist you in planning your posts based on this information. You can use this feature to learn at what time your audience is the most online and more likely to interact, which will help increase visibility and make it more likely to appear on the For You page.
Track audience growth
It is crucial to know how your audience is expanding and their identity, as this will be important in the long-term success. The analytic tools monitor the number of your followers over time and provide you with demographic information, including age, gender, and location. This data will enable you to write exactly to the preferences of the audience you are dealing with, and this will be more efficient communication and ask them to further develop.
Measure campaign effectiveness
When you are building either a paid or organic campaign on TikTok, the use of analytical tools can gauge its effectiveness. You will be able to monitor the engagement rates, the number of click-throughs, conversions, and others. These insights will help you see what is performing and what needs fixing, so that you can optimize the future campaigns and prove ROI to the clients, brands, or stakeholders.
Stay ahead of trends..
TikTok trends may pass in and out fastly. Analytics tools will assist you in tracking the real-time popular hashtags, audio and content formats. Preparing in advance will place you at an improvement over your competitors, as you will be able to respond by timely presenting contiguous information in a more visible and engaging fashion that can lead to it being shared and even becoming viral.
Gain Competitive Insights
Third-party analytics tools let you monitor and compare competitor performance. You can analyse their growth, engagement rates, top-performing posts, and content strategies. These insights help you identify gaps or opportunities in your approach and give you a clear idea of what’s working for others in your niche, so you can adapt and improve accordingly.
Built-In TikTok Analytics vs Third-Party Tools
| Feature | Built-In TikTok Analytics | Third-Party Tools |
| Access level | Free, available for Pro/Business accounts | Varies (free trials, subscriptions, enterprise plans) |
| Data depth | Basic metrics: views, likes, shares, follower growth | In-depth: engagement rate, watch time, trend tracking, sentiment |
| Competitor analysis | Not available | Available in most tools (track competitors & benchmarks) |
| Trend monitoring | Limited to the TikTok Discover page | Advanced trend tracking (hashtags, sounds, influencers) |
| Content Scheduling | Not available | Available in many tools with calendar & automation |
| Custom Reports | Basic reports only | Advanced, customizable PDF or dashboard reports |
| Real-Time alerts | Not supported | Offered in tools like Brand24, Keyhole, etc. |
| Team collaboration features | Not available | Offered in most pro-level tools |
| Usability for businesses | Limited | Designed for business needs with robust reporting & features |
Top TikTok Analytics Tools in 2025
1. Sprout Social
Ideal for: Agencies, Enterprises, and Brands
Sprout Social is a social media tool that includes TikTok analytics among its features. With Sprout Social, you can track and analyse your TikTok performance.
You can also use Sprout Social to schedule and publish TikTok posts and respond to comments and messages. Sprout Social can help you manage and optimise your strategy across different platforms, including TikTok.
Key Features:
- TikTok post scheduling and publishing
- Comprehensive performance tracking
- Cross-platform social media reporting
- Collaborative workflows for teams
- Smart inbox for engagement management
Limitations:
- Premium pricing
- Best suited for larger organisations
Pricing:
| Plan | Price |
| Standard | $199 per seat/month |
| Professional | $299 per seat/month |
| Advanced | $399 per seat/month |
Website: https://sproutsocial.com/
2. Socialinsider
Ideal for: Agencies and Competitive Marketers
Socialinsider is a comprehensive social media analytics tool that provides insights into social media performance across various platforms, including TikTok.
With Socialinsider, you can monitor TikTok accounts, track competitors, and analyse social media campaigns. In terms of TikTok analytics, Socialinsider tracks several key metrics, such as engagement rate, video views, and follower growth.
Key Features:
- TikTok performance tracking (engagement rate, video views, growth)
- Competitor benchmarking
- Campaign analysis
- Hashtag performance tracking
- White-label reporting
Limitations:
- Lacks publishing tools
- Slightly technical for beginners
Pricing:
| Plan | Price |
| Adapt | $99 per month |
| Optimize | $149 per month |
| Predict | $239 per month |
Website: https://www.socialinsider.io/
3. Loomly
Ideal for: Small to Mid-Sized Teams
Loomly is an all-in-one social media management platform designed to streamline content creation, scheduling, and performance tracking. With its intuitive interface, users can craft and schedule posts across various platforms in minutes, collaborate effortlessly with team members or clients, and monitor success through detailed analytics.
Key Features:
- Content calendar and post scheduling
- Team collaboration and approval workflows
- Engagement stats and post analytics
- Content optimisation tips
Limitations:
- Limited analytics depth
- Less suited for large enterprises
Pricing:
| Plan | Price |
| Free | $0 per month |
| Beyond | $299 per month |
Website: https://www.loomly.com/
4. Brand24
Ideal for: Social listening and reputation monitoring
Brand24 is a social media analytics and monitoring tool that provides TikTok analytics among other social media platforms such as Facebook, Twitter, Instagram, and YouTube.
With Brand24, you can monitor your brand’s mentions, analyse social media data, get hashtag analytics, and track the performance of your TikTok campaigns and hashtags.
The tool will also help you discover trending TikTok hashtags and influencers. Thanks to email reports and storm alerts, you will be up to date with your brand reputation.
Key Features:
- Mention tracking in real-time
- Sentiment analysis
- Emotional intelligence
- Hashtag performance
- Dashboard for Competitor Analysis
- Reports in a customised setting
Limitations:
- Focuses more on mentions than post performance
- Requires time to configure effectively
Pricing:
| Plan | Price |
| Individual | $199 per month |
| Team | $299 per month |
| Pro | $399 per month |
| Business | $599 per month |
| Enterprise | $999 per month |
Website: https://brand24.com/
5. Social Champ
Ideal for: Freelancers and budget-conscious users
Social Champ is one of the best free TikTok analytics tools. It is an all-in-one digital analytics tool that simplifies social media platform management and analysis.
Social Champ offers day-to-day posting, A/B testing, and optimisation features to enhance your presence on TikTok and other social media platforms. You can analyse post-performance effortlessly and generate white-labeled PDF reports featuring charts and graphs. Compare your weekly/monthly performance and plan your TikTok marketing strategy accordingly.
Key Features:
- Multi-account management
- Advanced content scheduling
- Performance analytics dashboard
- Engagement tracking system
- Team collaboration tools
- Automated reporting
Limitations:
- The interface is not as refined as premium tools
- Limited historical data
Pricing:
| Plan | Price |
| Free | $0 per month |
| Pro | $29 per month |
| Advanced | $49 per seat/month |
Website: https://socialchamps.com/
6. Pentos
Ideal for: Trend watchers and influencer marketers
Pentos is a tool that analyses TikTok trends and measures account performance. The tool tracks hashtags, users, songs, topics, and trends.
It will help to keep an eye on competitors and measure progress over time. Overall, Pentos will help you gain valuable insights into your TikTok performance and optimise your social media strategy accordingly.
Key Features:
- Data Visualisation Advanced
- Trend Analysis Tool
- Performance Tracking System
- Analytics on Viewers’ Action
- Build Custom Metrics
- Real-Time Tracking System
Limitations:
- Only supports TikTok
- No post scheduling
Pricing:
| Plan | Price |
| Standard | $49 per month |
| Professional | $69 per month |
| Advanced | $79 per month |
Website: https://pentos.co/
7. Exolyt
Ideal for: Creators and influencer agencies
Exolyt is a social intelligence platform that helps with organic TikTok content. Exolyt helps with social listening, audience demographics, the latest trends, and monitoring accounts.
With its AI-powered insights, it’s like having an intelligent buddy helping you navigate TikTok metrics. The filtering mechanism helps target the audience with exact accuracy, and it comes with a real-time monitoring facility so that immediate insight can be gained into your campaigns.
Key Features:
- Growth rate tracking
- Influencer insights
- Audience insight dashboard
- Content performance metrics
- System for tracking hashtags
- Competitor analysis tools
Limitations:
- Focused only on TikTok
- Some insights require premium plans
Pricing:
| Plan | Price |
| Basic | $0 per month |
| Essentials | $250 per month |
| Advanced | $600 per month |
Website: https://exolyt.com/
8. Iconosquare
Ideal for: Visual creators and content teams
Iconosquare expanded its analytics capabilities to help visual content creators and marketers understand and make the most out of TikTok. It uses a sophisticated analytics engine that aggregates data on how visual content performs to find success patterns and engagement triggers.
It has an advanced scheduling system that maximizes the distribution of content based on audience activity patterns and rates of engagement. The comprehensive reporting feature and intuitive interface make the tool very valuable to businesses.
Key Features:
- Include advanced scheduling tools
- Give a metrics dashboard
- Content analytics audience system
- Calendar content management with automated posting
- Provides a report builder
- Has multiple collaborative tools for a team
Limitations:
- TikTok features are still evolving
- Higher pricing
Pricing
| Plan | Price |
| Launch | $33 per month |
| Scale | $69 per month |
| Excel | $116 per month |
Website: https://www.iconosquare.com/
9. Keyhole
Ideal for: Influencer Marketing and Hashtag Tracking
Keyhole provides TikTok analytics to help you understand your audience, but it is available only in the most expensive Agency plan. With Keyhole, a social media tool, managers can track hashtags, profiles, and keywords on TikTok. The tool describes recommendations for increasing video views, likes, and comments.
Also, it will tell you how often your TikTok videos gain likes and comments. If you are into influencer marketing, keyhole will help you identify relevant content creators to cooperate with.
Key Features:
- Hashtag tracking analytics
- Campaign performance monitoring
- Influencer identification
- Audience sentiment analysis
- Real-time monitoring dashboard
- Predictive analytics tools
Limitations:
- TikTok analytics are only available in top-tier plans
- Expensive for small businesses
Pricing:
Contact for pricing
Website: https://keyhole.co/
10. Rival IQ
Ideal for: Competitive Analysis and Market insights
Rival IQ is a social media analytics tool that monitors and analyses social media performance, including on TikTok. The tool provides a range of features and insights that can help users understand their audience, measure their engagement, and track their competitors.
With Rival IQ, you can monitor their TikTok account’s growth and engagement rate over time and track their top-performing videos. What’s interesting, the tool provides advanced competitor analysis that is available for free. You can generate a free report with insights about their engagement, top-performing content, activity, and audience.
Key Features:
- Track competitor growth and content strategy
- Engagement metrics
- Free social media audits
- Campaign and trend tracking
- Alerts for performance spikes
Limitations:
- The interface may feel outdated
- Advanced reports are locked in premium plans
Pricing:
| Plan | Price |
| Drive | $239 per month |
| Engage | $349 per month |
| Engage pro | $559 per month |
Website: https://www.rivaliq.com/
Key Metrics to Track Using TikTok Analytics Tools
Engagement Rate
Measures how much your audience interacts with your content through likes, comments, and shares. A high engagement rate means your content is resonating well and encouraging participation.
Follower Growth
Tracks how quickly your audience is expanding. Consistent growth suggests that your content is attracting and retaining new viewers over time.
Average Watch Time
Shows how long viewers are staying on your videos. The longer the average watch time, the more likely your content is beto promoted by TikTok’s algorithm.
Traffic Source
Reveals where your video views are coming from—For You page, your profile, or follower feed. Helps you understand how your content is discovered.
Hashtag Performance
Analyses how well your chosen hashtags are performing. Effective hashtags improve discoverability and help your content reach a wider audience.
Shares and Comments
Tracks how often people are sharing or commenting on your videos. High numbers here usually indicate strong engagement and potential virality.
How to Use These Tools for Business Growth
Understand Your Target Audience
Use demographic and behavioural insights (age, gender, location, peak activity times) to create content that aligns with your ideal customer’s interests.
Identify Top-Performing Content
Track which videos get the most views, engagement, and sharesAnalyseze patterns like content format, tone, or topic to replicate what works.
Refine Your Content Strategy
Compare performance across different video styles, hashtags, and posting times to fine-tune your strategy and boost content ROI.
Capitalise on Trends Early
Use tools to discover trending sounds, hashtags, and challenges before they peak. Creating trend-based content early gives you a competitive edge.
Measure Campaign Effectiveness
Track metrics like click-through rates, conversions, and audience retention to assess ad or influencer campaign performance and improve future efforts.
Generate Insightful Reports
Use automated reporting features to share clear, visual summaries of performance with stakeholders or clients, making results easy to interpret and act on.
Choosing the Right Tool: What to Consider
Business Goals & Needs
Choose a tool that aligns with your objectives—whether it’s tracking performance, improving engagement, competitor analysis, or influencer discovery.
Feature Set
Look for essential features like engagement tracking, trend monitoring, scheduling, sentiment analysis, and cross-platform support if needed.
Ease of Use
Ensure the dashboard is user-friendly and doesn’t require advanced technical skills, especially if your team isn’t analytics-heavy.
Budget & Pricing Plans
Some tools are free or low-cost (like Social Champ), while others (e.g., Sprout Social) are premium. Choose one that fits your budget without sacrificing key features.
Scalability & Integrations
If you manage multiple brands or platforms, opt for tools that support bulk scheduling, team collaboration, and multi-platform analytics.
Customer Support & Resources
Select platforms that offer good support, tutorials, or community forums so your team can resolve issues quickly and stay productive.
Future of TikTok Analytics in 2025 and Beyond
AI-Powered Insights
Expect analytics tools to become smarter with AI, offering automated recommendations on what to post, when to post, and how to optimise content.
Real-Time Predictive Analytics
Advanced platforms will offer predictive analytics, forecasting content performance before posting based on past trends and audience behaviour
Deeper Sentiment Analysis
Beyond likes and comments, tools will evolve to interpret user sentiment and emotional response, offering a deeper understanding of brand perception.
Integrated E-Commerce Metrics
As TikTok Shop grows, analytics will increasingly include conversion metrics like product clicks, cart additions, and sales directly within the platform.
More Influencer-Focused Tools
Expect growth in tools focused on influencer performance tracking, fraud detection, and ROI calculation, making influencer marketing more data-driven.
Greater Personalisation & Automation
Dashboards will become more personalised, delivering tailored insights automatically. Reports, suggestions, and benchmarking will all become more intuitive and proactive.
Conclusion
Competition on TikTok in 2025 would be stronger than ever before, and data-driven strategies can be your only way through. Using the right Tiktok analytics tools helps you in getting insights in your performance of content and audience behavior, as well as getting insights into all market trends.
Whether solo or operating large-scale campaigns for brands, Hootsuite, Sprout Social, and TrendHero are there to suit your needs. Choose a tool that fits your goals and budget, and take your TikTok strategy to the next level.
Also Read: Best VPNs for TikTok
FAQS
What are TikTok analytics tools?
TikTok analytics tools are platforms (either built-in or third-party) that provide data and insights into your TikTok performance. These tools help you track metrics like engagement rate, follower growth, video views, trending hashtags, and more to improve your content strategy.
Is the built-in TikTok analytics tool enough?
The built-in tool is useful for beginners and offers essential data. However, for advanced tracking—like competitor analysis, sentiment analysis, and trend prediction—third-party tools are much more comprehensive and better suited for creators, marketers, and businesses.
Are TikTok analytics tools free?
TikTok’s native analytics are free for all Pro accounts. Some third-party tools offer free versions or trials, but most premium tools come with monthly or yearly subscription plans, depending on the features and user needs.
Can I track competitor performance with these tools?
Yes, many third-party analytics tools like Socialinsider, Rival IQ, and Exolyt allow you to monitor competitor content, engagement rates, and follower growth, helping you benchmark and improve your strategy.
How do analytics tools help with content creation?
By showing which content performs best, which times yield the most engagement, and which hashtags are trending, analytics tools allow creators to tailor content that resonates more effectively with their audience, increasing reach and engagement.
