15 Best White Label SEO Software in 2026

Having your site on the first page of Google is like having a store on a high-traffic street. Everyone wants that spot. This is referred to as SEO, Search Engine Optimization. SEO is difficult and time-consuming, and therefore most companies outsource it to marketing agencies.

Marketing agencies are busy. They employ the use of software known as white label SEO software to serve a large number of clients. These tools enable agencies to complete work in a shorter time and give everything its own logo.

The following are some of the figures that indicate the size of this business:

• The current SEO software market in the world was estimated to be 84.94 billion dollars in 2025 and will be 96.42 billion in 2026.
• White label services are used by approximately 73 percent of the marketing agencies to assist their clients.
• To increase client retention by 42  percent, white label tools may be used.
• The tools can make reports 2.5 hours faster.

This article will demonstrate the most appropriate white label SEO tool in 2026. We will describe their functionality, their price, and which one is suitable for your requirements.

What is White Label SEO Software and What is its Role in Agency Workflows?

Consider that you are a business owner of a bakery that is known to be a cake shop. You have no time to bake bread. You negotiate a contract with a large baker who is the best bread maker. He presents you with simple bread in a transparent bag. You place your logo on the bag, hand it to your customer, and he believes that you baked it. This is what the white label SEO software does.

• The Secret Baker = The software company (e.g., AgencyAnalytics or SearchAtlas)  
• Your Bakery = Your advertising agency.  
• The Bread = The audits and reports, as well as the SEO tools.  
• The white label feature = Your Logo on the Bag.

This software is charged a monthly fee to a marketing agency. It assists the agency in monitoring keywords, locating errors in the websites, and constructing good reports.

The reports are then attached with the agency logo, colors, and the agency web address.

By forwarding the report to their client, the agency provides a professional report that appears to be that of the agency to the client. The client does not get to know about the secret baker software. This maintains a professional appearance of the agency, creates trust, and sells more services.

Key Evaluation Criteria for White Label SEO Platforms

Locating the most suitable tool may be a nightmare. It is easy to find the following. We refer to them as evaluation criteria.

• Complete Branding: To what extent can it be made to look like yours? A nice instrument allows you to modify anything. This involves the incorporation of your logo, the actual colors of your brand, and even hosting the reports on your own domain of the web (such as reports.youragency.com).
  
  
• All-In-One Tools: Is it what you require? An excellent platform must have:
  
  •    Rank Tracker: monitor the rankings of your client daily.  
  •    Site Auditor: scan websites to be error-free.  
  •    Keyword Research: discover new words for your clients.  
  •    Backlink Monitor: monitor those who refer to the client’s Site.  
  •    Simple Reports: Can the reports be easily read? A good tool will provide clean reports to display results such that clients will be happy.
  • Client Dashboard: Is it self-login? The most appropriate tools provide clients with an easy dashboard. They are able to check progress any time (under your agency branding).
    
• Good Price: Is it a reasonable price? Some tools are based on a per-client, per-keyword basis, and some are based on a flat fee. Identify a strategy that will enable your agency to expand but will not be too expensive.

15 Best White Label SEO Software (2026 Ranked List)

Here is our detailed list of the best platforms for 2026.

1. SearchAtlas (LinkGraph)

SearchAtlas is a new platform of search engine optimization that focuses on the use of AI in the center of the tools. It is produced by the SEO firm of LinkGraph, therefore, they are constructed by individuals who know how to work in agencies. It does not only follow ranks, it assists you in making contents. The site has an efficient AI writer which helps you to write articles that are able to beat your competitors.

It will scan the best ranking pages and inform you exactly which keywords to be used, the length of your article, and the issues to touch upon. Its white label reports are simple to read and understand to agencies. The client dashboards and reports are totally brandable. The tool is ideal when the agencies do not only intend to report on SEO but they also want to produce the ranking content.  

Key Features:  

•  Content Genius is an AI-based content editor.  
•  Complete SEO suite (audits, rank tracker, keyword research)  
•  White label customer portals.  
•  Automated reporting  

 Pros:  

•  merges content generation and search engine optimization.  
•  The artificial intelligence devices are highly intelligent.  
•  Ideal in demonstrating content and technical SEO work to the clients.  

 Cons:  

•  Can be a lot to learn at first.  
•  More content oriented than other all in one tools.  

Pricing: Begins at about 99/month, and agency plans (such as Pro) are about 399/month.  

 Best fit: Agencies that sell content writing and SEO services.  

 Rating: 4.7/5 (based on G2 & Capterra)

2. AgencyAnalytics  

The most popular and well-known true white label platform is maybe AgencyAnalytics. It is constructed specifically to suit marketing agencies and is often recognized as a leading white label SEO software solution. The simplicity and integration is its greatest strength. It is integrated with more than 80 marketing tools, such as Google Analytics, Google Business Profile, Facebook Ads, LinkedIn, and all the popular SEO tools.

You are able to crunch all this information into a single report to your client. The white label characteristics are flawless. You are allowed to put your logo, colors of the brand, and place the client-facing dashboard on your own domain. 

 Key Features:  

•  80+ marketing integrations.  
•  100 percent white label dashboards and reports.  
•  Client-specific domain of access.  
•  Automated periodical reports.  
•  In-house rank tracker and site auditor.  

 Pros:  

•  So simple to install and operate.  
•  Stores all the information of your customer.  
• Clients are fond of the clean, uncomplicated dashboard.  

 Cons:  

•  The inbuilt search engine optimization features are satisfactory but not as unstoppable as SEMrush or Ahrefs.  
•  To have full white label, you have to pay more.  

Pricing: Starts at $79/month. The full white label of the “Agency” plan begins at 239/month.  

Best For: Virtually any digital agency that has to send professional reports.  

Rating: 4.7/5 (based on G2 & Capterra)

3. DashThis  

DashThis is single-mindedly concerned with making beautiful, easy-to-understand, and simple dashboards. It is not a full SEO toolbox. It lacks its site auditor or keyword researcher. Rather, it is a naked reporting instrument.

It is integrated with all your other tools (such as Google Analytics, SEMrush, Ahrefs, social media) and pulls the data into widgets. These widgets can be dragged and dropped to create a custom report. Its white label capabilities are good. You are able to add your brand, generate a personal URL and share PDFs by mail.  

Key Features:  

•  Simple drag and drop report creator.  
•  Networks with all the major marketing and SEO sites.  
•  Clean, gorgeous report templates.  
•  Totality white labelling on superior plans.  
•  Automated PDF email reports.  

 Pros:  

•  Very, very easy to use.  
•  Prepares some of the most attractive reports.  
•  Spares much time in monthly reporting.  

 Cons:  

•  It is only a reporting tool. The SEO work still requires some other tools.  
•  The lowest plan does not have white label.  

 Pricing: Starts at $49/month. White label plans begin at $135/month.  

 Best For: Agencies that are already equipped with their SEO solutions but only require an excellent reporting tool.  

 Rating: 4.5/5 (based on G2 & Capterra)

4. ReportGarden  

ReportGarden is similar to DashThis and AgencyAnalytics. It is a white label SEO software created to automate client reporting of agencies. It is related to SEO, social media, and (particularly) PPC (Pay-Per-Click) advertisement platforms.

It is an excellent option when your agency deals with Google Ads or Facebook Ads as well as SEO. It possesses powerful capabilities of monitoring campaign outcomes and budgets of ads. The tool allows you to create reports either through templates or using templates. 

 Key Features:  

•  Good emphasis on PPC and advertising platforms.  
•  SEO reporting (relates to Moz, Google, etc.).  
•  Portal for clients with invoicing and proposal.  
•  White label reports and dashboards.  

 Pros:  

•  Suits well with agencies that provide both SEO and paid advertisement.  
• The bonus tools of client management (such as invoices) are welcome.  
•  Report builders are highly flexible.  

 Cons:  

•  It can be more complicated than less complex tools such as DashThis.  
• Slowness Sometimes, it can be slow, according to some users.  

Pricing: The most basic reporting plan costs about $75/month.  

Best For: PPC and marketing agencies that provide SEO services as well.

Rating: 4.4/5 (based on G2 & Capterra)

5. Raven Tools

Raven Tools is an old-time SEO reporting tool. It was acquired by TapClicks and strengthened. It has numerous in-built search optimization tools such as a comprehensive site audit, rank tracker, backlink analysis based on the data provided by Moz and Majestic, and competitor research.

White-label reporting is the primary characteristic. You are able to create custom branded reports and dashboards and can be configured to automatically send them to clients. 

 Key Features:

•  Comprehensive site auditor.
•  Rank tracker (local and mobile).
•  Integrates with Google Analytics, Search Engine, and social media.
•  Completely white labeled reports and dashboards.
•  Goal tracking features.

 Pros:

•  A highly robust, single-source search engine optimization package.
•  The site audits are quite comprehensive and handy.
•  Dynamic and robust reporting.

 Cons:

•  It has an older-fashioned user interface when compared to newer tools.
•  The backlink information is not as superior as Ahrefs.

Pricing: The plans start at $49/month to $479/month with white labels on all plans.

Best For: Agencies that desire a powerful, one-stop-shop SEO and reporting option.

Rating: 4.2/5 (based on G2 & Capterra)

6. Nightwatch  

Nightwatch is an emerging, contemporary search engine optimization tool that is famous because of its rank tracker. It does well in local search engine optimization. It has the ability to follow keywords within a particular zip code, city or town section that many other tools do not offer.

It is simple to operate and has a clean dark-mode interface. It also has a site audit and back link monitor. Its white-label facilities allow you to produce branded reports which are simple to read by clients. 

 Key Features:

•  Super-precise local rank tracking (to the zip code).
•  Attractive, contemporary user interface.
• Site auditor and back link monitor.
•  White label reports that are easy to construct.

 Pros:

•  Likely, the most decent local rank-tracker available.
•  Extremely user friendly and attractive.
•  Good value for the price.

 Cons:

• White label is also exclusive to the higher-priced plans.
• Other tools it has (audit, backlinks) are not as powerful as its rank tracker is.

Pricing: Starts at $39/month. The white label report Agency plan begins at $99/month.

Best For: Ideal when the clients are local (i.e., plumbers, dentists, or restaurants).

Rating: 4.6/5 (based on G2 & Capterra)

7. Whatagraph  

Whatagraph is a high-end reporting tool that is used by bigger agencies. It is able to process a significant amount of data of numerous marketing channels. As a white label SEO software, it is also linked to SEO, PPC, social and email, and it allows you to create custom cross-channel reports.

The reports are pictorial and they are attractive. The primary characteristic of it is data transformation that allows you to merge and clean data in a new manner. This has very good white label features with complete branding and custom domains. This is a tool that is targeted at large and established agencies.

 Key Features:

•  connects to a massive list of data sources.
•  Sophisticated data-blending capabilities.
•  Designs visual, cross-channel, beautiful reports.
• Premium white label functionality and support.

 Pros:

•  Extremely powerful and capable of handling complicated data.
• The end reports are magnificent and splendid.
•  Great customer support.

 Cons:

•  Very expensive. It is among the costliest devices in this list.
•  No cheap monthly contracts on small agencies.

Pricing: Begins with an annual price of €7,500 (approximately $8,000 USD).

Best For: Large and established agencies that require a robust, high-end reporting system.

Rating: 4.5/5 (based on G2 & Capterra)

8. WebCEO  

The other old and highly comprehensive SEO platform is WebCEO. It contains over 23 tools of SEO. It has rank tracker, technical audit, keyword research, backlink checker, content editor and social media and competitor metrics tools. It’s reliable and detailed.

For agencies, it’s a dream. White-labeling everything ( login page, dashboard, reports and email notifications) is possible. You are free to host it under your own domain. It is a 100% white-label product that provides your agency with an entire branded SEO software package to sell to customers.

 Key Features:

•  A massive suite of 23+ SEO tools.
•  White label facilities are highly customizable.
•  Host the whole platform on your own domain.
•  Task and reporting management is automated.

 Pros:

• One can find plenty of tools at an amazing price.
• The white label options are also amongst the best.
•  trusted, proven platform.

Cons:

•  The interface is somewhat outdated in relation to new tools.
•  The price may be difficult to understand (you pay a minimum fee + scanning fees).

Pricing: Agency Unlimited plan will begin at $99/month + scanning fee depending on your usage.

Best For: Agencies seeking to provide a fully branded SEO platform to their customers.

 Rating: 4.6/5 (based on G2 & Capterra)  

9. SiteGuru

SiteGuru is an easy to use and uncomplicated site audit tool. It does not attempt to be as comprehensive as WebCEO or AgencyAnalytics. It is specialized in a single task, and it does it very well: it can scan a site and provide you with a concise, straightforward to-do list.

The scan checks on technical errors, content issues and other SEO problems. It does not give a lot of data but a brief list of tasks, e.g., Fix these 5 broken links, or Add keywords to these 3 page titles. This is ideal for agencies.

Key Features:  

• Simple, easy to understand site audits.  
• Come up with an effective action plan for SEO tasks.  
• monitors your search engine optimization.  
• White labeled PDF and CSV reports.  

Pros:  

• Extremely easy to use. Ideal with novice or non-technical customers.  
• The to-do list system is quite useful.  
• Affordable pricing.  

Cons:  

• It is only a site audit tool. None of the rank trackers or backlink software.  
• White label is not provided in the cheapest plan.  

Pricing: Starts at $29/month. The white label of the Agency plan is $149/month.  

Best For: Small agencies or freelancers who require an easy method of generating audit reports.  

Rating: 4.7/5 (based on G2 & Capterra)  

10. SEOReseller Platform  

This one is different. SEOReseller is not a software only, it is a service. The company has a professional team of SEO, writers, and web-designers and they do the job on your behalf. You, as the agency, are the project manager. You place orders to your clients using their white label dashboard, which works in a similar way to white label SEO software platforms.

You can, as an example, order a Local SEO package or 5 blog posts. They have their team do the work and afterwards they insert the results in the white label dashboard. Your customer is on the dashboard (you have your logo on it) and he sees the great work you did. 

Key Features:  

• An entire team of professional search engine optimization that works on your behalf.  
• White label dashboard to monitor progress.  
• Various services: SEO, PPC, content, web design.  
• You charge whatever you wish and you retain the profit.  

Pros:  

• Allows you to sell SEO services without necessarily doing so.  
• Scales easily. You are able to add 100 clients in one night.  
• The dashboard is professional and generates trust.  

Cons:  

• You are less in charge of how the work is done.  
• You are losing more money by paying to get the service.  

Pricing: The dashboard itself costs approximately $119/month, and then you pay per service that you order (e.g. an SEO plan could be as low as $178/month).  

Best For: To Agencies that wish to outsource their SEO fulfillment.  

Rating: 4.8/5 (based on Trustpilot)  

11. Vendasta  

Vendasta is a colossal white label marketplace to agencies. It is like an SEOReseller but a lot, lot bigger. Vendasta is a white label marketplace that allows you to sell hundreds of various digital products with your brand.

These are SEO tools, reputation management (review tracking), social media posting tools, website building tools and CRM. You are able to select and choose the products to sell. Your client receives a single access to a dashboard (branded under your name) in which they can use all the tools that they purchased. 

Key Features:  

• A huge market of white label goods and services.  
• One dashboard, white, on behalf of your clients.  
• Powerful local optimization and reputation management tools.  
• Sales tools and CRM to assist in locating and managing clients.  

Pros:  

• You are able to sell virtually any digital service that you can imagine.  
• Ideal in the case of local business oriented agencies.  
• One client to thousands of clients.  

Cons:  

• Can be overwhelming. There are so many options.  
• The pricing can be complex.  

Pricing: It will begin at $79/month and increase with the number of products.  

Best For:Agencies who wish to sell a complete package of digital marketing services, not only SEO.  

Rating: 4.4/5 (based on G2)  

12. The HOTH Dashboard  

HOTH is a name which is very popular in the world of SEO. Similar to SEOReseller, they are a service fulfillment firm. They have a reputation of their link-building services (HOTH GUEST POST) and content-writing services. They do not sell their software. Rather, they serve you a free white label dashboard similar to how white label SEO software platforms provide branded client access, in which you can control all services you purchase at them.

You can also order blog posts or link-building packages or SEO audits. The HOTH staff finishes the job and provides a white label report. You are then free to download this report, include your notes on it and then forward the report to your client. 

 Key Features:

•  Order SEO services such as content and link building to the dashboard.  
•  All reports are 100% white label.  
•  Liberty to use the dashboard (you pay services).  
•  Highly popular and reputable in the industry.  

 Pros:  

•  Resell quality SEO services in a very simple manner.  
•  The reports are professional and clean.  
•  You do not need to operate some complex software.  

 Cons:  

• Not a real-time reporting dashboard of your client.  
• It is a place to order work and not a live SEO tool.  

Pricing: The dashboard is free. Services are charged on a case-by-case basis (e.g. blog posts begin at about $50, Managed SEO begins at $500/month).  

Best For: It is recommended to all types of agencies who require outsourcing content development and link building.  

Rating: 4.7/5 (based on G2)  

13. Moz Pro (via Looker Studio reports)  

Moz Pro is among the three largest SEO platforms. It boasts of reputable metrics such as “Domain Authority”. Moz possesses a fine collection of tools, such as Keyword Explorer, Link Explorer, and an effective site auditor. It is reputed to be highly user friendly.

Moz Pro, however, lacks powerful, in-built white label applications. You are not allowed to host it in your own domain. In order to generate white label reports in Moz, you need to use a free tool, which is called Looker Studio (previously Data Studio) with Google. 

Key Features:  

•  Authoritative measures (Domain Authority).  
•  Good key word research tool.  
•  User‑friendly interface.  
•  Edits white label reports exclusively using Looker Studio.  

 Pros:  

•  Clients put their faith in the Moz name and its statistics.  
•  Great all‑around SEO tool.  
• Looker Studio is free and highly powerful.  

 Cons:  

•  Does not qualify as a white label platform. It takes extra work to set up.  
•  No white label client log in or dashboard.  

Pricing: Starts at $99/month. To use the Looker Studio connector, you have to have a paid plan.  

Best For: Agencies that are fond of Moz data and who like the Looker Studio.  

Rating: 4.4/5 (based on G2)  

14. SEMrush (through API + Looker Studio)  

SEMrush is considered to be the biggest, most robust all-in-one marketing platform in the world. It also has more than 50 SEO, content marketing, advertising, social media and competitor research tools. Its information is believed by millions.

Similar to Moz, its in-built white label features are minimal. It is not a white label dashboard, but you can generate custom and branded PDF reports. My Reports tool allows adding your own logo, and it is not as smooth as AgencyAnalytics. 

 Key Features:  

•  An industry-leading, gigantic set of 50+ tools.  
•  Wizardly keyword and competitor data.  
•  White labeled PDF reports (basic white label).  
•  White labeling is available through API and Looker Studio.  

 Pros:  

•  The optimal one-stop solution to the actual SEO work.  
•  Incredible amount of data.  

 Cons:  

•  Very expensive.  
• Not a genuine, “out-of-the-box” white label platform. It requires setup.  

Pricing: Starts at $139.95/month. The custom report add-on is an additional charge.  

Best For: Serious agencies that require the best data possible and can create their own reports.  

Rating: 4.6/5 (based on G2)  

15. Ahrefs (white labeled through Looker Studio)  

The other big three SEO tools is Ahrefs. It is best known by its Backlink Index (Site Explorer) that most experts consider the best in the world. Its Keywords Explorer and Site Audit are also of the highest level. Ahrefs is a tool that you cannot do without in case your agency is more oriented on link building and technical SEO.

But, similarly to SEMrush and Moz, Ahrefs does not have any in-built white label capabilities. It is an expert tool to work and not a client reporting tool, so it is not positioned as white label SEO software. The white label reports can only be generated with the help of its official Looker Studio connector. 

 Key Features:  

•  Backlink analysis tool that is world-class.  
•  Good keyword research and site audit software.  
•  Looker Studio is the only platform where white label reporting is possible.  

 Pros:  

•  The most valuable information to link building and competitor analysis.  
•  One of the popular professional SEO tools.  

 Cons:  

•  No in-built white label characteristics.  
• Even to use the Looker Studio connector, you need to have an Advanced plan.  
•  Can be complex for beginners.  

Pricing: Starts at $99/month. The Looker Studio connector does not have free plans, only the Advanced plan (399/month).  

Best For: SEO agencies based in the USA that specialize in link building and already comfortable with the use of the Looker Studio.

Rating: 4.6/5 (based on G2)

Best Free White Label SEO Software

The free or freemium tools can be used to prepare professional reports even when you have a tight budget. 

SEOptimer  

 SEOptimer generates fast and clean SEO audits. It is frequently utilized by agencies to get new clients.  

Free Features:

• You may generate an unlimited amount of white label audit reports free of charge. An agency can also post a white label audit form on its web site. A prospective client can enter his or her web address and the utility will send an email to him or her (you included) a friendly report with a brand name on what is wrong with their site.  

Google Data Studio (renamed Looker Studio)  

This is a free reporting tool provided by Google. It is not an SEO tool itself. It is a blank sheet which allows you to be linked to other data sources.  

Free Features:

• It can be connected to your free Google Analytics and Google Search Console data. You are able to create a completely custom report, add your logo, change all colors and send a link to your client. This is the strongest free method of developing white label reports.  

BrightLocal (14‑day trial)  

This is among the finest local search optimization tools. Not forever free, the free trial of it is powerful.  

Free Features:

• BrightLocal has a 14-day free trial, where one can access all its tools. We are also allowing you to make fully white-labeled local SEO audits, citation reports, and rank-tracking reports during that trial to your clients. This will be excellent in demonstrating your worth to a new customer.  

Ubersuggest (7‑day trial)  

Ubersuggest is a low-cost and popular SEO tool created by Neil Patel. It provides site audit, keyword research and rank tracking.  

Free Features:

• It has 7 days of the free trial, and restricted free usage. Although the entire white label reporting is a paid option, you can make use of the trial to create reports on new clients.  

SearchAtlas (Free Tools)  

SearchAtlas is a paid platform, but it also has a set of free SEO tools.  

Free Features:

• Its free tools can be used to conduct a competitor analysis or to do keyword research. You may then make screenshots or paste this information into your own branded report template (such as a Google Doc or a slide deck).  

The White Label SEO Platforms: How to Select the Best  

That was a long list! How do you pick just one? Here are the simple steps.  

1. Decide: “Tool” vs. “Service”?  

First, what do you need? Do you require any software to assist your team in the work (SEMrush or AgencyAnalytics)? Or do you require an agency to take care of the work (such as SEOReseller or The HOTH)?  

2. What Do Your Clients Need?  

So what do your clients have an interest in? A local tracking tool (such as Nightwatch or BrightLocal) is most appropriate in case you have local clients (such as dentists). In case your clients simply want some beautiful reports, then DashThis is the best choice.  

3. Try the Free Trial. (It is the most necessary step)  

Never make any purchase on this list without first trying it. It is a great place to begin with all the tools that have free trial (such as AgencyAnalytics, DashThis, or BrightLocal). Sign up. Connect with one of your clients. Try to build a rapport. Is it easy? Do you like how it looks? Does the customer support respond to being stuck?  

4. Check Your Budget.  

Be realistic. Do not purchase an item that costs $400/month when you have only two clients. Begin with a less expensive, less complicated tool. It is possible to upgrade at any time when your agency expands. An application such as AgencyAnalytics will be excellent since it will grow alongside you.  

Conclusion  

White label SEO software is an extraordinary assistant for any marketing agency. It is time-saving, seems to be a complete professional, and it allows your clients to recognize the value you provide.  

It does not require one to be a computer guru to create one’s own reporting platform. All you have to do is use one of these tools and place your logo on it, and then get down to doing what you do best, which is to grow the businesses of your clients.  

Do you need an all-in-one dashboard, a super-accurate rank tracker, or a team to do the work on your behalf? You will find a perfect tool on this list to suit your agency in 2026.  

FAQs  

What is the meaning of white label?  

It is a product manufactured by a single firm that can be sold by another firm (your agency) under its brand and logo.  

Will my clients be aware of the fact that I use this software?  

No. An effective white label product conceals the original brand. Your client will just get a logo, colors and branding of your agency.  

Is white label SEO software cheating?  

Not at all! It’s just smart and efficient. A carpenter does not cut wood with his hand; he uses a power saw. You are applying an expert tool to perform your task more efficiently and quickly.  

Is it better to use a free tool or a paid tool?  

Free tools are fine when it comes to a single report or when it comes to attracting a new client. However, you should have a paid tool in order to handle numerous clients per month.