Call-tracking software is today an essential tool for companies that seek to optimize customer engagement, track the performance of advertising campaigns, and make fact-based decisions. With these computer programs, companies can capture, analyze, track, and assign calls to advertising campaigns, bridging the offline-to-online conversions gap. Irrespective of whether you are a marketer who needs to monitor the ROI, sales teams that need to maximize opportunities from interactions with customers, or a developer creating voice flows tailored for each user, call-tracking software provides you with more precise insights.
In this blog, we examine the best 10 call tracking software based on call analytics, integration, usability, pricing flexibility, and scalability in this article. All these solutions were designed to cater to a large number of users, including marketing teams, digital marketing agencies, call center companies, and enterprise teams, who are attempting to maximize lead generation and customer service processes. With insight into high-quality channels behind calls, such platforms allow organizations to compel maximum spending, increase engagement, and convert leads into long-term customers.
Criteria for Selecting the Best Call Tracking Software
The most crucial selection criteria with the highest priority for call tracking software are:
- Accuracy and analysis of calls: The software must track from which source, keywords, campaigns, or channels the calls come and provide accurate call duration, location, and performance reports.
- Integration: It must integrate with marketing software, CRM software such as Salesforce or HubSpot, and ad software such as Google Ads or Facebook Ads so that they can share data seamlessly.
- Call recording and transcription: Solutions must feature recording, transcription, and conversation analysis to make measurements of quality and enable decision-making improvement.
- Usability and dashboard design: Marketers, salespeople, and small, technologically oriented support groups are most interested in ease of use.
- Scalability and customization: Software must be capable of supporting elastic plans and customization consistent with small business, agency, and large enterprise needs.
- AI and automation features: Features such as call scoring automation, conversation intelligence, and workflow automation are valuable to increase productivity.
- Dollar-cost savings: Cost-effective plans with the necessary features exclusively guarantee the highest return on investment.
- Security and compliance: Compliance with acts such as HIPAA, GDPR, or CCPA is necessary for companies that process confidential information.
- Documentation and customer support: Proper documentation, tutorials, and customer support the users install and repair the software correctly.
A List of 10 Best Call Tracking Software
1. CallRail
A popular option for call tracking and analytics that aids companies in enhancing their marketing outcomes is CallRail. Auto call tracking gives you the ability to insert numbers, record calls, transcribe the conversation, and find out which campaigns result in the most phone calls.
Thanks to AI-driven conversation intelligence and easy integration with Google Ads, HubSpot, and CRMs, users get insights to increase ROI. Being designed intuitively and offering many custom report options, it can be used by any size group of marketers. Specifically, CallRail helps small to medium businesses and agencies never miss the information about every call.
Key Features:
- Dynamic number insertion
- Call recording and transcription
- Keyword-level tracking
- Conversation intelligence with AI
- Integration with Google Ads, HubSpot, and more
Pros:
- Easy-to-use dashboard
- Accurate multi-channel attribution
Cons:
- Limited international coverage
- AI transcription accuracy can vary
Pricing: Starts at $45/month for the Essentials plan
Who Should Use It?
SMBs, marketing agencies, and PPC advertisers are seeking to optimize ad spend.
2. Invoca
Using Invoca, businesses can review inbound phone conversations by letting AI analyze them. Its offerings include live monitoring of calls, automatic scoring, and tools for measuring customer outcomes without online activity. Big organizations that integrate with Salesforce, Google Ads, and similar major platforms find Invoca to be a useful addition to their marketing system.
Designed with data marketers in mind, it gives in-depth information about call quality and what the buyer intends. Invoca helps businesses in healthcare, insurance, and telecom that get most of their value from phone calls.
Key Features:
- AI-driven conversation analytics
- Real-time call scoring
- Dynamic call routing
- Attribution for offline conversions
- CRM and ad platform integrations
Pros:
- Excellent enterprise-level features
- Advanced AI insights
Cons:
- Expensive for small businesses
- Steep learning curve
Pricing: Custom pricing based on usage
Who Should Use It?
Enterprises and large marketing teams are focusing on high call volumes.
3. CallTrackingMetrics
CallTrackingMetrics links teams in marketing, sales, and support through its advanced analytics system for calls. You can use dynamic number insertion, send calls to various locations, transcribe phone messages, check tracking keywords, and manage calls securely under HIPAA. Combining with Salesforce, Google Ads, and HubSpot allows HubSpot to help business owners grow faster while keeping leads flowing.
The system includes automation and smart routing methods, which increase how fast tasks are completed. For healthcare providers, advertising firms, and customer help groups, CallTrackingMetrics offers a way to learn where calls are coming from and decide how to improve in response.
Key Features:
- Call tracking and routing
- Conversation analytics
- Form and chat tracking
- HIPAA-compliant options
- Integration with Salesforce, Google Ads
Pros:
- HIPAA compliance support
- Rich automation capabilities
Cons:
- The interface can be overwhelming
- Support response time varies
Pricing: Starts at $39/month (Marketing Plan)
Who Should Use It?
Healthcare providers, digital marketers, and agencies.
4. Ringba
Ringba was developed to help contact centers, affiliate networks, and marketers with performance issues. It features immediate call routing, the ability to insert numbers dynamically, publisher administration, and customizable reports. Unlike many others, Ringba lets you pay per call, which makes it a good match for companies with high call traffic.
It makes it easy to track campaigns and affiliates so that calls are monetized as best as possible. Thanks to its temporary contracts and simple API, Ringba is suitable for large companies that need top performance in call tracking systems.
Key Features:
- Real-time call routing
- Dynamic number insertion
- Publisher management
- Campaign and affiliate tracking
- Custom reporting tools
Pros:
- Scalable for high-volume traffic
- No contracts required
Cons:
- Less beginner-friendly
- Advanced features can be complex
Pricing: Pay-as-you-go pricing (contact for quote)
Who Should Use It?
Performance marketers, affiliate networks, and call centers.
5. Twilio
Twilio is a communication solution in the cloud that provides developers with tools to design unique call-tracking platforms. Although it’s not designed as a standard call tracking software, Twilio can help you by offering call recording, transcripts, different routing options, and rapid data streaming.
Businesses can use different analytics tools together with it to create custom voice workflows. Firms and software companies that use technology are the best fit for Twili, which delivers its services on a worldwide scale and at flexible prices. It’s ideal for organizations wanting flexible voice communication through APIs, more than basic call-tracking features.
Key Features:
- Programmable voice and SMS APIs
- Call recording and transcription
- Custom call flows with Studio
- Real-time call data streaming
- Integration with analytics tools
Pros:
- Highly customizable
- Global coverage
Cons:
- Requires developer resources
- Not an out-of-the-box solution
Pricing: Starts at $0.0085/minute for inbound calls
Who Should Use It?
Developers, SaaS businesses, and tech-savvy teams need custom solutions.
6. Phonexa
Phonexa comes with a full marketing automation suite for call tracking, lead management, email marketing, and accounting. With call tracking, you receive dynamic number inserts, along with IVR features, live reports, and leads sent through a ping tree. With the tool, lead generation companies can keep their data tidy and improve conversion rates on any available advertising channel.
Flexible reporting and convenient connections supporting businesses are part of Phonexa’s help in clarity and growth. Although its interface is a bit old, the software’s range of features helps agencies and companies manage a large number of leads from different sources.
Key Features:
- Call and lead tracking
- Click tracking and email marketing
- IVR system
- Real-time reporting
- Ping the tree for lead distribution
Pros:
- All-in-one marketing suite
- Excellent lead management
Cons:
- Slightly dated UI
- Custom setup takes time
Pricing: Custom pricing (quote required)
Who Should Use It?
Lead generation companies and agencies manage multi-channel campaigns.
7. WhatConverts
WhatConverts gathers information from calls, forms, chats, and online sales and puts it all in one easy-to-use dashboard. The platform offers businesses real information on marketing channels by sharing keyword data, recordings of phone calls, and lead labeling.
It also links to CRMs and advertising networks to provide you with reports on the quality of your leads and the return on your ad campaigns. Its easy-to-use design and dependable tracking make it perfect for marketing agencies, businesses, and teams that want to see all their lead-generation campaigns in one place.
Key Features:
- Call and form tracking
- Dynamic number insertion
- Lead qualification and tagging
- Reporting dashboards
- CRM and ad platform integrations
Pros:
- Unified lead tracking
- Detailed reporting
Cons:
- Limited call management features
- Some integrations need API setup
Pricing: Starts at $40/month
Who Should Use It?
Marketing agencies and data-driven businesses manage multiple lead sources.
8. Marchex
Marchex is a platform that lets businesses study and gain knowledge from their customer phone calls. Cloud telephony gives customers access to live speech analysis, scoring for call quality, mobile attribution, and integration with customer relationship management software. By studying customer conversations, Marchex enables sales and marketing teams to raise their call success and turn more leads into customers.
Auto, finance, and telecom companies gain the most from using these platforms because of their high number of calls. While it takes some effort to set up, Marchex gives useful details for boosting campaigns, customizing calls with customers, and finding better-quality leads through phone calls.
Key Features:
- Real-time speech analytics
- Call scoring and classification
- Mobile call attribution
- Sales enablement insights
- CRM integrations
Pros:
- Strong analytics for sales calls
- Works well with mobile marketing
Cons:
- Complex setup
- Less focus on small businesses
Pricing: Custom pricing
Who Should Use It?
Sales teams, automotive, and telecom businesses with an inbound call focus.
9. 800response
800response provides powerful features for call monitoring and analysis in addition to toll-free vanity numbers. Customers can enjoy enhanced branding, while businesses keep watch on their calls with features such as recording, local routing, and up-to-date display options.
Businesses that want to give customers a memorable way to reach them will find 800response very useful due to its wide range of services. Marketers find the platform easy to use, especially retailers, franchises, and local businesses that want to improve their marketing. Despite a few integrations, the powerful routing and monitoring aspects make Pesans great for businesses focused on interacting with customers by phone.
Key Features:
- Toll-free vanity numbers
- Real-time call tracking
- Call recording and monitoring
- Location-based routing
- Call performance analytics
Pros:
- Strong branding with vanity numbers
- Great call routing features
Cons:
- Limited integrations
- Dated user interface
Pricing: Custom pricing
Who Should Use It?
Retailers, franchisors, and regional businesses are relying on voice branding.
10. Convirza
With Convirza, companies can use insights from conversation analytics and call tracking to boost the success of their calls and the results of their marketing efforts. There is smart call scoring, keyword detection, access to full reports, and integrations with CRM systems.
Marketing and sales departments count on Convirza to check the outcome of their live calls and to review how campaigns are performing. Thanks to call routing, recording, and HIPAA protection, this platform fits well in the healthcare, legal, and home services industries. However, because it takes some time to master, powerful analysis and automation help companies using voice interactions gain value.
Key Features:
- Call tracking with scoring
- Keyword spotting
- CRM integrations
- Call routing
- Speech analytics
Pros:
- Smart call scoring
- AI-driven insights
Cons:
- Steeper learning curve
- Slightly higher pricing
Pricing: Starts at $29/month
Who Should Use It?
Businesses need sales-focused call analytics and optimization.
Comparison Between Best Call Tracking Software
Here is a comparison table of the top 10 call tracking software tools, covering their features, pricing, use cases, and official websites:
| Software | Key Features | Pricing | Ideal Users | Website |
| CallRail | AI conversation intelligence, keyword tracking, CRM integrations | Starts at $45/month | SMBs, agencies, PPC advertisers | callrail.com |
| Invoca | AI analytics, real-time scoring, and offline attribution | Custom pricing | Enterprises, large teams with high call volumes | invoca.com |
| CallTrackingMetrics | Call routing, HIPAA compliance, and smart automation | Starts at $39/month | Healthcare, marketers, and customer support teams | calltrackingmetrics.com |
| Ringba | Real-time routing, affiliate tracking, and pay-per-call setup | Pay-as-you-go (quote) | Call centers, affiliate marketers, high-traffic orgs | ringba.com |
| Twilio | Programmable APIs, call recording, global routing | From $0.0085/min (inbound) | Developers, SaaS companies need custom solutions | twilio.com |
| Phonexa | Lead tracking, IVR, pinging tree, email & click tracking | Custom pricing | Lead generation firms, marketing agencies | phonexa.com |
| WhatConverts | Call/form/chat tracking, lead tagging, reporting dashboards | Starts at $40/month | Agencies, marketers managing multi-channel campaigns | whatconverts.com |
| Marchex | Speech analytics, mobile attribution, sales insights | Custom pricing | Sales-heavy orgs in auto, telecom, finance | marchex.com |
| 800response | Vanity numbers, real-time tracking, and location-based routing | Custom pricing | Retailers, franchises, regional voice-centric businesses | 800response.com |
| Convirza | Smart call scoring, keyword detection, HIPAA support | Starts at $29/month | Healthcare, legal, and sales-driven service providers | convirza.com |
Conclusion
To sum up, call tracking software is an essential solution for companies that want to drive the most marketing ROI, streamline customer service, and gain a better grasp of calls. Small to medium-sized businesses and agencies like CallRail and WhatConverts like using them for simplicity and powerful analytics. Enterprise organizations can use Invoca or CallTrackingMetrics due to their powerful AI and automation capabilities. Developers who require flexibility will love most of Twilio’s programmable voice APIs.
Lead generation agencies may be appropriate for Phonexa or Ringba because of their scalability and capacity to have campaigns that are personalized. Depending on whether you are a sales director, marketing professional, or tech team, there is something for everyone. The optimal platform is as close to what you require as you can get depending on your audience, how much you can afford to spend, and how much you need to integrate and customize.
FAQs
1. What is call tracking software?
Call tracking software is a piece of software that monitors, records, and measures telephone calls to determine which advertising campaigns are generating calls. It optimizes campaign performance and computes ROI by numbers.
2. How does call tracking work?
Software gives various channels or campaigns unique phone numbers. On dialing, the system keeps the call source, call time, and others to provide true insights.
3. Who can use call tracking software?
Marketing professionals, sales teams, ad agencies, customer service managers, and any business that relies on inbound calls are all candidates to use call tracking software.
4. Is call tracking software GDPR-compliant?
Most call tracking software has integration features that help comply with GDPR, HIPAA, and CCPA regulations. It’s crucial to filter them with all your vendors.
5. Can call tracking system be integrated?
Yes, it is likely that most software can be integrated with CRMs, ad networks, analytics platforms, and marketing platforms for seamless workflow and data exchange.
