Facebook is still one of the best places to run ads in 2025. The platform made over $164.5 billion in revenue last year, and 97.5% of that came just from advertising! That demonstrates the immense power and popularity of Facebook Ads.
With a global ad audience of around 2.2 billion people, Facebook helps businesses reach the right people at the right time. On average, advertisers get a 1.57% click-through rate, and the cost per click is only $0.77, making it a great option even for small businesses. Plus, lead generation ads on Facebook are converting at an impressive 8.78% rate!
To get the most out of your Facebook Ads, using the right tools is key. In this article, we’ll look at 10 of the best Facebook Ads tools that can help you save time, improve results, and grow your business faster.
Benefits of Using Facebook Ads Tools
- Time Efficiency: Facebook Ads software helps automate repetitive tasks such as scheduling ads, managing multiple campaigns, and generating reports. This reduces manual effort and allows marketers to focus on strategy and creativity.
- Improved Targeting: Many tools offer advanced targeting options beyond Facebook’s default settings. You can build custom audiences, sync CRM data, and create lookalike audiences to reach users more likely to convert.
- Data-Driven Decisions: With real-time analytics and performance dashboards, these tools make it easier to track ROI, measure KPIs, and identify which ads are performing best, allowing for quick adjustments and better campaign outcomes.
- Budget Optimization: By highlighting low-performing ads and suggesting or automatically reallocating ad spend, these tools ensure your advertising budget is used effectively to generate the highest possible return.
- Team Collaboration and Client Management: Tools often come with features that allow multiple team members or clients to access and manage campaigns without sharing Facebook credentials, enabling smooth workflows for agencies and teams.
What to Look for in a Facebook Ads Tool
- User-Friendly Interface: Choose tools with intuitive dashboards and simple navigation, especially if you or your team are not highly technical. A steep learning curve can reduce overall productivity.
- Robust Analytics and Reporting: Good tools provide customizable reports, funnel tracking, and visual data breakdowns that help you understand what’s working and what needs improvement.
- Automation Capabilities: Look for features like auto-boosting posts, automated lead syncing to CRMs, rule-based bidding, or dynamic budget adjustments to save time and scale campaigns efficiently.
- Integration with Other Platforms: Ensure the tool integrates seamlessly with your existing marketing stack—such as email marketing platforms for nonprofits, CRMs, eCommerce tools, and webinar software—so that your data flows smoothly across systems.
- Scalable Pricing and Support: A flexible pricing model is important, especially if you’re a small business or agency with growing needs. Also, check for support options like tutorials, live chat, or account managers for faster problem resolution.
List of Top 10 Best Facebook Ads Tools
1. Buffer
Most people know Buffer for helping with social media scheduling, but the Buffer Ads extension makes it easy for marketers to handle Facebook Ads. As one of the effective Facebook marketing tools, it puts simplicity first, making it ideal for small businesses or single advertisers who don’t want the added trouble of Meta’s Business Manager. Using Buffer, users have the ability to promote their top-performing content, budget their ads, and watch ad activity all in the same place.
Buffer is different from others because it uses a single content strategy. All the necessary actions to calendar and boost posts, as well as manage organic content, are done from the same dashboard. It also integrates well with AI content writing tools, helping marketers generate optimized copy faster and maintain consistent messaging across platforms. Buffer’s analysis provides clear information on how your ads and posts are performing, so you know which content to promote. The joint use of team collaboration tools and the scheduling feature makes Buffer suitable for organizations and marketing teams expanding in various locations.
Top Features:
- Easy ad creation and boosting for Facebook posts
- Unified dashboard for content and ads
- Performance insights and reporting
- Affordable pricing tiers
- Seamless team collaboration
Website: https://buffer.com/
Pricing:
| Free | Essential | Team |
| $0/mo | $5/mo | $10/mo |
2. Canva Ads Manager
Canva, which is easy to use for design, now offers tools for creating ads for Facebook. With Canva Ads Manager, you can build your ad creatives, see how different variants work and directly upload them to Facebook for ads. Ideally, Bannersnack is made for people with no design experience and small businesses who want to make attractive ads easily. Thanks to thousands of templates designed for Facebook Ads, Canva allows you to produce professional ads quickly.
As well as static ads, Canva provides video ad formats and animated design features which have been shown to help get users’ attention. Because of the drag-and-drop editor, you can easily adjust one creative for use in multiple parts of the platform, including feed and stories. People on marketing teams can make changes to ad designs together, on the spot, using Canva. The ability to upload directly to Meta Ads Manager makes the process from creating ads to launching them much easier.
Top Features:
- Extensive library of Facebook Ad templates
- Drag-and-drop editor for easy customization
- Support for ad creatives that are static, animated, and video
- Real-time collaboration tools
- Direct publishing to Facebook Ads Manager
Website: https://www.canva.com/create/facebook-ads/
Pricing:
| Free | Pro |
| $0 | $46.86/mo |
3. Pabbly Connect
Pabbly Connect helps users connect Facebook Ads with hundreds of other apps, all without having to code. Zapier allows businesses to have their lead data from Facebook automatically appear in their CRM or email platform. Through automation, you save time on manual tasks and see all the leads quickly convert because your connection with them is faster.
Pabbly Connect makes it possible to design complex workflows that use conditional logic and numerous actions. You might want to make workflows such as sending emails to leads, adding new submissions to your Trello board or including leads in Zoom webinar software. In the base plan, you can create as many workflows as you need, saving money for teams that work with a lot of Facebook Ad campaigns.
Top Features:
- Connects Facebook Lead Ads to 1000+ apps
- Easy drag-and-drop automation setup
- Unlimited workflows and multi-step triggers
- Real-time lead syncing and follow-ups
- No coding required
Website: https://www.pabbly.com/connect/inr/
Pricing:
- $249 one time
4. LeadsBridge
LeadsBridge was created to help advertisers who depend on CRM and email marketing tools manage their Facebook Ads. It helps Facebook Lead Ads connect with platforms like HubSpot, Mailchimp, Salesforce, and a range of others. Thanks to LeadsBridge, you can immediately share Facebook campaign leads with your CRM, making it easy to follow up in a timely way and care for prospects. If a company runs lots of campaigns and needs every lead processed as fast as possible, Automation is highly effective.
LeadsBridge is highly valued because it follows GDPR and other data privacy rules which is important for businesses working with sensitive information. With custom audience sync, advertisers can always have their Facebook audiences matched with their CRM information. Because of this, your remarketing ads are always aimed at the best users which makes better use of your ad budget.
Top Features:
- Real-time syncing of Facebook leads to CRM/email platforms
- GDPR-compliant lead management
- Custom audience sync for better targeting
- Supports over 380 integrations
- Reliable and secure data transfer
Website: https://leadsbridge.com/
Pricing:
| Free | Starter | Pro | Business |
| $0 | $22/mo | $60/mo | $999/mo |
5. Driftrock
Driftrock is specially designed for Facebook to help with lead generation and making the most out of conversions. You can both advertise using Facebook Ads and control the entire process that leads from the first interest to a customer closing the deal. Driftrock helps by first capturing leads through Facebook Lead Ads, then linking those leads to your CRM right away. It does more than just integrating by validating leads, removing duplicates and enhancing them before they are turned over to your sales team.
Compared to other options, Driftrock is especially good at managing your audience. It’s simple to build groups of users interested in your brand, using information from your CRM, offline results or lead behavior, for automatic retargeting in Facebook. Driftrock provides powerful tools to see where most of your good leads and important revenue comes from. Because of these qualities, it is perfect for companies looking to grow their Facebook Ads efforts using clear numbers and automation.
Top Features:
- CRM integration with real-time lead sync
- Lead validation and enrichment
- Advanced audience segmentation and retargeting
- Offline conversion tracking and attribution
- GDPR and CCPA compliant
Website: https://www.driftrock.com/
Pricing:
- Available on request
6. SocialPilot
SocialPilot is a comprehensive social media management and advertising tool that offers robust features for running and optimizing Facebook Ads. In contrast to many platforms that simply concentrate on ads or organic content, SocialPilot fills the gap by enabling companies to effectively manage both. From an intuitive dashboard, it facilitates budget optimization, performance monitoring, and ad production.
SocialPilot is a fantastic all-in-one application that offers scheduling and analytics capabilities for all major social media platforms in addition to Facebook Ads. The platform gives advertisers comprehensive insights into audience behavior and engagement metrics, which they can use to improve subsequent campaigns.
Top Features:
- Facebook Ads campaign creation and monitoring
- Unified dashboard for ads and social media scheduling
- In-depth performance analytics
- Client management and white-label reporting
- Affordable pricing for small teams and agencies
Website: https://www.socialpilot.co/
Pricing:
| Standard | Premium | Enterprise |
| $23.43/mo | $70.29/mo | Custom |
7. AdEspresso
Many marketers choose to manage their Facebook Ads effectively with the help of AdEspresso by Hootsuite. You can create, measure and compare several ad options within Ads Manager, so you don’t have to use the Ads Manager app itself. With the platform, you can see how different headlines or images work by comparing the results from each experiment. Anyone can get set up quickly by using the simple and straightforward AdEspresso interface.
AdEspresso is especially useful because it provides a detailed analytics dashboard. It separates your campaign results into specific points which allows you to optimize your ads more easily. The capability to show real-time reports to your clients or team members as an entrepreneur or an agency saves you time and allows for greater transparency. You can use the integrated learning center to make sure you keep up with the latest rules and practices on Facebook advertising.
Top Features:
- User-friendly ad creation interface
- Advanced A/B testing options
- Automatic optimization of campaigns
- In-depth analytics and reporting tools
- Multi-platform support (Facebook, Instagram, and Google Ads)
Website: https://adespresso.com/
Pricing:
| Starter | Plus | Enterprise |
| $49/mo | $99/mo | $259/mo |
8. Hootsuite Ads
Hootsuite Ads is made for those marketing professionals who prefer to handle their social media ad campaigns in one place. Hootsuite has long been recognized for its work with social media and Ads is a useful feature for fast and easy ad setup and control. You can create and manage your Facebook ad campaigns just by using the Hootsuite dashboard, making it easy for social media and ad campaign teams to work together. You can choose which users to reach, determine your spending and test campaigns, all through the same platform.
Apart from setting up campaigns, Hootsuite Ads gives you ideas for increasing your outcomes. It can even advise you on the best times to publish new content or suggest the best posts to help increase your campaign’s exposure. You can transform your most successful organic posts into paid ads with only one click. Combining organic and paid strategies can vastly improve how well you engage with audiences and your return on investment.
Top Features:
- Integrated with Hootsuite’s social dashboard
- Smart ad suggestions and automation
- Easy content boosting from existing posts
- Real-time performance monitoring
- Collaboration tools for teams
Website: https://www.hootsuite.com/
Pricing:
- Available on request
9. Revealbot
Revealbot is a robust Facebook Ads automation tool aimed at serious marketers and agencies. It enables users to automate complex ad rules, scale campaigns effortlessly, and keep performance metrics in check. The tool is known for its “if-this-then-that” logic-based automation, which lets you set precise triggers to pause, start, or scale ads depending on real-time metrics. With Revealbot, you can manage thousands of ads without spending hours in the Facebook Ads Manager interface.
In addition to automation, Revealbot excels in reporting. Users can create visually appealing and comprehensive performance reports that can be scheduled and shared automatically with clients or stakeholders. The platform also allows integration with Slack, so you can receive instant updates on how your campaigns are performing. This level of customization and automation makes Revealbot ideal for high-budget advertisers looking to maximize ROI through efficient campaign management.
Top Features:
- Custom rule-based ad automation
- Advanced campaign scaling capabilities
- Integration with Slack, Google Sheets, and more
- Automated reporting with visual dashboards
- Real-time ad monitoring and control
Website: https://bir.ch/
Pricing:
| Essential | Pro | Enterprise |
| $45/mo | $91/mo | Custom |
10. Madgicx
Madgicx is a Facebook Ads platform driven by artificial intelligence that provides a comprehensive range of advertising features, including audience targeting, campaign optimization, and creative production. Madgicx’s use of artificial intelligence to automatically assess ad performance and recommend practical enhancements is what makes it unique.
Madgicx also has a creative intelligence component that determines which kinds of copy, images, or CTA formats are most effective. This knowledge lowers uncertainty and increases efficacy by enabling marketers to concentrate their efforts on material that has already been shown to be effective.
Top Features:
- AI-driven ad optimization
- Creative performance insights
- Automated audience targeting
- Cross-platform integration (Facebook, Instagram, Google)
- In-depth performance dashboards
Website: https://madgicx.com/
Pricing:
- $31/mo
Conclusion
In conclusion, using the appropriate tools to plan, build, manage, and track your ads is just as important to running effective Facebook Ads as having a solid product or service. You can target your desired audience, save time, and optimize your ad budget with the technologies we discussed in this post. Regardless of your level of experience, investing in the right Facebook Ads technology can have a big impact on your results.
Examine each instrument in detail, taking into account your demands, objectives, and financial constraints. To allow you to try before you buy, the majority of companies provide free trials or demonstrations. Your Facebook ads can become more successful, efficient, and manageable if you have the appropriate Facebook Ads tools in your marketing toolkit.
FAQs
1. Why should I use a Facebook Ads tool instead of Facebook’s own Ads Manager?
Facebook’s Ads Manager is powerful, but it can be overwhelming and lacks some features like automation, detailed reporting, or easy CRM integration. Ads tools make campaign management easier, save time, and offer advanced insights that help improve performance.
2. Are Facebook Ads tools suitable for small businesses and startups?
Yes, many tools are designed with small businesses in mind. Platforms like Canva, Buffer, and AdEspresso are user-friendly and affordable, making them great choices for startups or businesses with smaller budgets.
3. Do I need to be a marketing expert to use these tools?
Not at all. Most Facebook Ads tools are built for users with little to no technical background. They offer drag-and-drop editors, templates, and step-by-step guides to help anyone—from beginners to experts—create and manage successful ads.
