India’s Quick Service Restaurant (QSR) market is growing phenomenally on the back of urbanization, increasing disposable incomes, and changing food preferences of young consumers. The Indian QSR market size is anticipated to reach ₹10 lakh crores by 2030 at a whopping CAGR of 12% during the forecast period. The burger segment alone has seen growth at a higher rate, growing at 15.2% annually, outpacing the overall QSR industry.
The franchising model has become extremely popular in India’s food service industry, with the franchise sector valued at $80 billion in 2024 and increasing to $152 billion by 2030. The Bread & Cereal Products segment will lead with $210.13 billion in revenue.
Among all franchise opportunities present within India’s QSR market, Burger Singh happens to be among the safest bets. Having founded itself on an Indianized burgers theme, Burger Singh has found its niche amongst global chain marketers. This is an in-depth guide that will discuss Burger Singh franchise cost in India in detail and present prospective franchise owners with worthwhile knowledge to make appropriate decisions in 2025 such as investment sums, profit margin, ROI equations, and many more.
About Burger Singh
Burger Singh, founded in 2014, is India’s biggest homegrown burger chain famous for its fusion burgers that combine international burger ideas with Indian spices and flavors. Founded by Kabir Jeet Singh and Nitin Rana, the firm started with a small outlet in Gurugram and has since grown rapidly across India through its strong franchising model.
In contrast to global burger chains, Burger Singh takes the stand of being a quintessentially Indian brand serving distinct flavors designed to suit the Indian taste. The firm operates as Tipping Mr Pink Pvt. Ltd. and has secured funding from some of the well-known investors such as Ashish Dhawan and Rukam Capital.
The success of the brand comes from its creative menu with burgers such as “Amritsari Murgh Makhani,” “Udta Punjab,” and “Jaatland” that appeal to Indian customers. Burger Singh raised ₹30 crores in Series A funding in December 2022, which has driven its aggressive expansion plans in Tier 1, 2, and 3 cities of India.
Burger Singh: Key Highlights (2025)
Unique Selling Propositions (USP)
Burger Singh is growing fast and gaining more customers. Its unique selling points make its franchise offers very appealing.
- Indian Flavors and Cultural Connect: Burger Singh offers Indian flavors in its burgers which makes it different from global chains. Their menu items are named after Indian culture so people feel a connection to them.
- Flexible Business Models: The franchise models are flexible. Burger Singh provides different options for different budgets and locations such as flagship stores and cloud kitchens. This helps entrepreneurs find the right fit for them.
- Strong Technology Integration: The brand uses strong technology. They invest in systems for managing orders and inventory. This helps franchisees run their businesses smoothly and improves the customer experience.
- Price Competitiveness: Burger Singh franchise cost in India is also affordable. Meals cost 15-20% less than those at international burger chains. This attracts customers who want good quality at a fair price.
- Localized Marketing Approach: Their marketing is localized. Burger Singh uses strategies that connect with local communities. They often focus on regional festivals and events which international chains might miss.
Revenue Growth in India
Burger Singh has shown tremendous top-line growth, surpassing most players in the QSR segment. The business recorded a turnover of ₹78 crores in FY 24, up significantly from ₹57.8 crores in FY 2023. This is a year-on-year growth of 44%, which is much above the industry average of 18%.
The brand’s Compound Annual Growth Rate (CAGR) during the period 2019-2024 is a whopping 32.5%, in spite of the pandemic-related disturbances. Growth in same-store sales has remained above 18% over the last three years, reflecting strong repeat business and brand loyalty.
Burger Singh’s average revenue per outlet depends on format:
- Flagship restaurants: ₹1.5-1.8 crores per annum
- Express outlets: ₹90 lakhs-1.2 crores per annum
- Food court counters: ₹75-90 lakhs per annum
- Cloud kitchens: ₹50-70 lakhs per annum
The organization forecasts system-wide sales to cross ₹275 crores by FY 2025-26 due to aggressive expansion and growing average per-store revenues. The Average Unit Volume (AUV) has grown 22% over the last two years to stand at around ₹1.1 crores on all formats.
Why Choose the Burger Singh Franchise?
Buying a franchise can be a big decision. Burger Singh is a great choice for new business owners.
- Power of a Strong Indian Brand: Burger Singh is a strong Indian brand. It is the largest homegrown burger chain in India. Franchisees benefit from this brand recognition. They don’t have to spend years building trust for their brand.
- Lower Risk with Established Business Model: Franchising with Burger Singh is less risky than starting an independent restaurant. The brand has a proven business model. This model includes established processes and support that help new owners succeed.
- Recession-Resistant Industry: The quick-service restaurant (QSR) industry is tough but can survive economic downturns. Burger Singh’s prices are value-based. During hard times people often choose affordable options like Burger Singh over more expensive restaurants.
- Technology-Driven Operations: Technology is a big part of Burger Singh’s operations. The company invests in systems for managing orders inventory and customer service. Franchisees can use these technologies to run their businesses more smoothly and connect better with customers.
Understanding Burger Singh Franchise Model
1. Flagship Store Model
- Product Focus: Complete menu with signature burgers, sides, beverages, and desserts.
- Space Requirement: 1,000-1,200 sq. ft.
- Staffing: Typically requires 8-10 staff for kitchen work, service, and management.
- Total Investment: ₹45-55 lakhs
- Franchise Fee: ₹10 lakhs
- Royalty: 6% of net sales
- Marketing Fee: 2% of net sales
- Expected Break-Even: 18-24 months
2. Express Outlet Model
- Product Focus: Core menu items with some signature burgers and core sides.
- Space Requirement: 600-800 sq. ft.
- Staffing: Can be operated by 5-7 staff for operations.
- Total Investment: ₹30-40 lakhs
- Franchise Fee: ₹8 lakhs
- Royalty: 6% of net sales
- Marketing Fee: 2% of net sales
- Expected Break-Even: 15-20 months
- Estimated ROI: 25-28% annually after break-even
3. Food Court Model
- Product Focus: Minimal menu of bestsellers and quick-service.
- Space Requirement: 250-350 sq. ft.
- Staffing: Requires 4-5 people to manage.
- Total Investment: ₹20-30 lakhs
- Franchise Fee: ₹6 lakhs
- Royalty: 6% of net sales
- Marketing Fee: 2% of net sales
- Expected Break-Even: 12-18 months
- Estimated ROI: 28-32% annually after break-even
4. Cloud Kitchen Model
- Product Focus: All menus are adapted to delivery.
- Space Requirement: 350-500 sq. ft.
- Staffing: Requires 3-4 employees to manage kitchen preparation and order filling.
- Total Investment: ₹15-25 lakhs
- Franchise Fee: ₹5 lakhs
- Royalty: 6% of net sales
- Marketing Fee: 2% of net sales
- Expected Break-Even: 10-15 months
- Estimated ROI: 30-35% annually after break-even
Comparison Table: Burger Singh Franchise Cost in India Models
Burger Singh Franchise Cost Breakdown
Following is a step-by-step analysis of the approximate expenses incurred in opening various Burger Singh franchise models in 2025:
- Franchise Fee (₹8-10 lakhs): This is an initial, lump-sum payment that gives you the right to operate under the Burger Singh name. It comprises entry to their well-established brand, tried and tested recipes, and extensive initial training, the foundation of your business.
- Equipment & Kitchen Installation (₹15-18 lakhs): A commercial kitchen is the driving force behind any successful restaurant. This budget is used for sturdy equipment: high-powered grills, effective refrigerators, and all the cooking equipment required to prepare a high number of orders.
- Furniture & Fixtures (₹8-10 lakhs): Spacious seating, heavy-duty tables, well-lit counters, and fashionable lighting fixtures are key to making the atmosphere inviting. This Burger Singh franchise cost in India makes an area an establishment where patrons hang out and enjoy their meal.
- Interior Design & Branding (₹7-9 lakhs): Burger Singh’s brand identity, starting from its highly visible signage to its well-planned interior decoration, is fundamental in drawing clients. This price guarantees that your shop embodies the brand’s unique character.
- Technology Systems (₹2-3 lakhs): With modern times being what they are, a good POS system, smart order management software, and CCTV cameras are no longer optional. This investment improves efficiency and secures your company.
- Initial Inventory (₹2-3 lakhs): Purchase of fresh ingredients and packaging materials is crucial to ensure a smooth operation. This Burger Singh franchise cost in India includes the initial inventory to cater to your first customers.
- Miscellaneous Expenses (₹1-2 lakhs): License fees, permits, and utility deposit are unavoidable expenses. This allotment caters to the necessary administrative and setup costs.
Profit Margins and ROI Analysis
Profitability for Burger Singh franchise cost in India rests on factors that include location, format, operation efficiency, as well as regional market forces. Nevertheless, looking at current performance indicators, a general estimate for profit margins as well as the return on investment is given as follows:
Profit Margins:
- Gross Profit Margin: The gross profit margin for Burger Singh franchises ranges anywhere from 65-70%. This reflects a percentage of sales remaining after one deducts packaging material cost along with ingredient costs.
- EBITDA Margin: Between 20-25% is standard for well-governed units. The margin is utilized in determining profitability on the operations’ level before account being taken for funding Burger Singh franchise costs as well as taxes.
- Net Profit Margin: Reducing all expenses incurred such as royalty charges (6% of net sales), marketing charges (2% of net sales), and operating charges, net profit margins of between 12-18% could be attained subject to operational efficacy as well as geography.
Return on Investment:
(ROI)The average payback period for Burger Singh franchise is varied across formats:
- Flagship stores: 18-24 months
- Express outlets: 15-20 months
- Food court models: 12-18 months
- Cloud kitchens: 10-15 months
Projected annual ROI is 22-35% post-breakeven point, and it makes Burger Singh one of the more sought-after QSR franchise ventures in India. Cloud kitchens typically give the highest percentage ROI with minimum initial cost and operational expense, while flagship restaurants can yield the highest absolute profit with higher volume of sales.
Space and Location Requirements
Below is a detailed description of the space and location needs for various Burger Singh franchise cost in india models:
- High Footfall Locations: Visibility and convenience are the key considerations for a Burger Singh outlet. High-end locations in malls with high traffic volumes, preferably close to food courts or entertainment areas. Trendy market spaces with high pedestrian traffic during the day.
- Surrounding Businesses and Synergy: The availability of movie halls, gaming areas, coffee shops, and retail stores can lead to synergy and higher footfalls. Competition being present suggests a good market, but too much saturation of identical QSR within the nearby area should be assessed thoroughly.
- Catchment Area Demographics: Locations with a high population density of 18-35 years are ideal locations for Burger Singh restaurants. Middle to upper-middle-class areas suit Burger Singh’s value proposition best.
- Lease Terms and Fees: Rentals should not exceed 8-10% of estimated monthly sales for viable operations. Burger Singh advises locking into leases of a minimum period of 3-5 years with options of renewal.
Specific Space Requirements
Each Burger Singh franchise cost in Indian business model has specific space needs suited to its operational requirements:
Flagship Store Model:
- Minimum area: 1,000-1,200 square feet; Space for kitchen, dining area, restroom facilities, and storage
- Ceiling height: Minimum 10 feet
- Power requirement: 15-20 KW three-phase connection
Express Outlet Model:
- Minimum area: 600-800 square feet; Space for compact kitchen layout with limited seating
- Ceiling height: Minimum 9 feet
- Power requirement: 10-15 KW three-phase connection
Food Court Model:
- Minimum area: 250-350 square feet; Designed for counter service with limited back-of-house footprint
- Power requirements: 8-12 KW three-phase power requirement
Cloud Kitchen Model:
- Minimum space: 350-500 square feet
- Specifically designed for kitchen operations and order fulfillment only
- Located in cities with good delivery network coverage
- Power requirements: 8-10 KW three-phase power requirement
Training and Support from Burger Singh
Burger Singh offers thorough training and regular support to enable franchisees to implement and sustain the brand’s standards successfully:
Initial Franchise Training Program
weeks of intensive training Training is held at Burger Singh headquarters in Gurugram and at functional flagship stores. Includes hands-on training through shadow shifts at operational outlets
Operational Support on Ongoing Basis
Every franchisee is allocated a consultant who makes periodic visits (monthly) to inspect operations, offer advice, and monitor adherence to brand standards. 24/7 Hotline for operational emergencies
Technology and Systems Support
Cloud-based point-of-sale system with inventory management integrated. Online portal featuring training videos, SOPs, and knowledge testing tools. Real-time sales tracking and performance analysis
Continuous Improvement and Updates
Frequent updates with new product introduction and one-time deals. Quarterly seminars with a focus on productivity enhancements and cost reduction. Inter-franchisee networking for best practices sharing
How to Apply for a Burger Singh Franchise
The procedure for purchasing a Burger Singh franchise is made up of various formal steps intended to facilitate the matching of the brand with prospective franchisees:
Show Interest and Receive Information
Go to the Burger Singh official website (www.burgersingh.in) and click on the “Franchise” tab. Complete the initial inquiry form with simple contact details
Initial Application and Eligibility Check
Complete the formal application form with information on your financial capability, business background, and preferred locations. Pass on simple financial documents showing the ability to fund the required investment
Detailed Application and Documentation
After passing initial screening, get the detailed franchise application package. Submit complete documentation such as: Identity and address proof, Income tax returns for the last three years, Bank statements, etc.
Location Evaluation and Site Visit
Suggest specific sites for the franchise outlet. Burger Singh’s real estate team undertakes a serious examination of proposed sites. Burger Singh representatives’ site visit to evaluate visibility, accessibility, pedestrian traffic, and competition
Franchise Fee and Signing of Agreement
After location approval, receive the franchise agreement to review. Sign the franchise agreement, usually for a 5-year period with renewal provisions
Outlet Setup, Training, and Launch
Get detailed store design specifications and equipment lists. Get outlet construction and setup done by Burger Singh approved contractors. Grand opening preparation with marketing assistance from Burger Singh
Conclusion
Burger Singh franchise is a promising venture for entrepreneurs looking to penetrate India’s growing QSR sector. At an initial Burger Singh franchise in India of ₹15 lakhs for a cloud kitchen and ₹55 lakhs for a flagship restaurant, Burger Singh offers entry points for various capacities of investment. The attractive return on sales—65-70% gross and 12-18% net margins—and quite good payback periods of 12 to 24 months (depending on format) make Burger Singh one of the financially most rewarding franchises one can find in India’s foodservice industry.
For those entrepreneurs who want to be part of a brand that combines Indian innovation with global QSR standards, This franchise offers not just a business opportunity but also partnership with the story of growth of a totally Indian success.
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FAQs
What is the Burger Singh franchise fee?
The franchise fee varies from ₹15-25 lakhs for a cloud kitchen to ₹45-55 lakhs for a flagship store.am ka
What is the Burger Singh franchise's profit margin?
Gross profit margins usually range between 65-70%, with net profit margins between 12-18% after deducting all expenses.
What is the royalty fee of Burger Singh franchisees?
The franchisees remit 6% of net sales as royalty fee and 2% for marketing fund contribution.
What is the monthly revenue of a Burger Singh franchise?
A well-placed Burger Singh unit can make revenues of ₹8-15 lakhs on a monthly basis depending upon the format and location.
