Email marketing is more powerful than ever in 2025. With over 4.6 billion people using email worldwide, it’s still one of the best ways to reach your audience directly. In actuality, 333 billion emails are sent and received by businesses daily, and the number is still rapidly increasing.
What makes email even better is automation. With the right email automation tool, you can send the right message at the right time—without doing it manually every day. Plus, the return is huge: for every $1 spent on email marketing, companies are making about $36 in return. Whether you’re running an online store, a blog, or a service-based business, email automation helps you save time and increase sales.
Are you prepared to locate the ideal tool for your company? Let’s examine the top ten email automation software that will be on the market in 2025.
Key Benefits of Using Email Automation Software
- Saves Time and Effort: Once set up, email automation tools handle everything from welcome emails to follow-ups, saving hours of manual work every week. You can focus on other aspects of your business while the software runs campaigns in the background.
- Boosts Customer Engagement: Automated emails are often sent based on user behavior (like clicks, purchases, or sign-ups), which makes them more relevant and timely. Better engagement, more clicks, and higher open rates result from this.
- Improves Conversion Rates: By sending the right message at the right moment—like cart reminders or personalized product recommendations—automated emails can gently guide users toward making a purchase, boosting your sales.
- Offers Personalization at Scale: Email automation platforms allow you to segment your audience and send personalized messages to different groups without writing separate emails for each person. This helps build strong customer relationships.
- Provides Data-Driven Insights: These tools give you access to metrics like open rates, click-through rates, conversions, and revenue generated. This helps you analyze what’s working and make smarter decisions in future campaigns.
Advice on Selecting the Best Email Automation Platform
- Choose a User-Friendly Interface: Whether you’re a beginner or experienced marketer, a tool with a clean and intuitive dashboard makes it easier to create and manage campaigns without needing technical skills.
- Prioritize Advanced Automation Features: Look for platforms that offer behavior-based triggers, drip campaigns, and conditional logic. These allow you to build complex workflows that respond dynamically to your customers’ actions.
- Ensure Third-Party Integrations: Make sure the tool integrates smoothly with your existing platforms—like your CRM, eCommerce store (e.g., Shopify or WooCommerce), or payment gateway—to create a seamless workflow.
- Evaluate Pricing vs. Features: Don’t just go for the cheapest option. Compare what each plan includes—such as number of emails, contacts, automation workflows, and support—so you’re not missing out on key features.
- Read reviews and take advantage of free trials: the majority of tools provide a free trial. Test its features, customer service, and ease of use using this. Also, check trusted review platforms like G2 or Capterra to learn from other users’ experiences.
Top 10 Best Email Automation Software
1. HubSpot Email Marketing
HubSpot is famous in the field of inbound marketing, and its email automation software is only one of its numerous CRM and marketing tools. HubSpot makes it easy for companies to run professional email campaigns quickly because of its simple editor and broad choice of ready-made templates. You can easily adjust your emails to match contacts’ actions, their stage and their visits to your website since the platform is connected to HubSpot’s CRM.
The reason HubSpot is unique is its effective automation capability. You have the option to make custom workflows for sending emails if your subscribers perform actions like filling out your forms, visiting certain pages or buying products. HubSpot also gives you useful tools for monitoring the number of opens, how many people clicked a link and conversions. You may have to pay more for this tool than others, but the strong scalability, deep automations and outstanding customer help make it worth the cost for growth.
Top Features:
- Built-in CRM integration
- Advanced automation workflows
- Personalization tokens for dynamic emails
- Drag-and-drop email editor
- Robust analytics and reporting
- Lead scoring and behavior-based triggers
Website: https://www.hubspot.com/products/marketing/email
Pricing:
| Professional | Enterprise |
| $800/mo | $3600/mo |
2. Brevo
Brevo (previously known as Sendinblue) is an email marketing solution that supports many automatic tasks along with SMS marketing, chat, and CRM tools. It also integrates AI CRM tools to help businesses automate customer interactions, improve targeting, and enhance overall customer relationship management. Many businesses like the affordability and simplicity of Brevo, which is why it is very popular with small and medium-sized companies. You can create well-designed emails using the platform’s intuitive email editor, which supports mobile-friendly templates, so you don’t need to use code.
Users can use Brevo’s automation engine to set up workflows that are activated when customers open an email, click a link, visit the website or make a purchase. This platform also makes it possible to do A/B testing, review real-time analytics and select optimal delivery times to improve your engagement. It’s especially useful that you can use transactional email to confirm orders, reset passwords and send other emails instantly. Because it offers unlimited contacts and numerous monthly emails on its free plan, you’re getting excellent value.
Top Features:
- Email, SMS, and chat marketing
- Workflow automation based on user behavior
- Transactional email support
- CRM and lead management tools
- Send-time optimization
- GDPR-compliant with built-in tools
Website: https://www.brevo.com/
Pricing:
| Free | Starter | Business | Enterprise |
| $0 | $9/mo | $18/mo | Available on request |
3. Drip
Drip has been developed to help eCommerce businesses send automatic emails. Klaviyo is different from traditional email marketing because it deeply integrates with Shopify, WooCommerce and Magento. Drip’s system watches your customers on your website, so you can send them targeted emails. With the visual builder, you can set up automations that respond to product views, additions to carts, finished purchases and anything else you require.
The program is excellent at placing your audience into segments, making it easy to organize them according to almost any bit of information. Thanks to predictive sending, revenue tracking and split testing, Drip helps marketers learn about the elements increasing their conversions. There are playbook templates on the platform for handling new customer introductions, encouraging buyers who do not finish their orders and follow-up messages after purchase. Even though it is mainly created for online stores, its advanced features put it among the strongest automation tools.
Top Features:
- Deep integration with eCommerce platforms
- Visual automation workflow builder
- Advanced segmentation and tagging
- Revenue tracking and predictive sending
- Behavior-based personalization
- Email and SMS marketing combined
Website: https://www.drip.com/
Pricing:
- Custom
4. MailerLite
MailerLite is an affordable, user-friendly email automation platform that’s great for freelancers, small businesses, and bloggers. Its clean and minimalist interface makes it easy for even beginners to create effective email campaigns. You can use its drag-and-drop builder to design emails, pop-ups, and landing pages without writing a single line of code. MailerLite includes an automation builder that allows you to create workflows based on triggers like subscriber activity, email interactions, and signup forms.
Despite its low price point, MailerLite does not skimp on features. It offers robust analytics, A/B testing, subscriber tagging, and list segmentation. Additionally, the platform supports integrations with popular tools like WordPress, Shopify, and Zapier. It’s also considered one of the top email marketing platforms for nonprofits, thanks to its affordability, ease of use, and generous free plan. One of the most appealing aspects is its free plan, which includes up to 1,000 subscribers and 12,000 monthly emails. With responsive support and a growing feature set, MailerLite is a reliable and cost-effective solution for email marketing.
Top Features:
- Drag-and-drop email and landing page builder
- Easy-to-use automation builder
- Subscriber tagging and segmentation
- A/B testing and analytics
- Substantial free plan for up to 1,000 users
- Integration with popular third-party tools
Website: https://www.mailerlite.com/
Pricing:
| Free | Business | Advanced |
| $0 | $9/mo | $18/mo |
5. Benchmark Email
Benchmark Email is a simple and efficient way to do email marketing. Mailjet serves small to medium-sized businesses well by handling the technical side of email campaigns so they aren’t overloaded. With precise and responsive templates on the platform and a live email editor, it’s easy to design and send campaigns.
Benchmark focuses heavily on automation in all its features, making it a robust marketing automation software solution. Your triggered campaign might be set off by an email open, a link click, or a certain date in the calendar. Horizon® also helps you generate leads with signup forms, landing pages, and surveys. Besides, you can access detailed analytics with Benchmark that allow you to check the success of your campaigns and update your approach accordingly.
Top Features:
- Real-time drag-and-drop email editor
- Trigger-based automation workflows
- Mobile-responsive email templates
- Surveys and signup forms
- Campaign performance tracking
- Multilingual support
Website: https://www.benchmarkemail.com/
Pricing:
| Free | Pro | Enterprise |
| $0 | $13/mo | Available on request |
6. Mailchimp
One of the most widely used email automation platforms is Mailchimp, which small and medium-sized organizations especially like. It has a very user-friendly interface that makes setting up, scheduling, and automating email campaigns easier. Mailchimp adapts nicely to your demands, regardless of how big your business is or how new it is. You may design aesthetically pleasing email templates with its drag-and-drop editor without knowing any code.
In addition to email campaigns, Mailchimp offers extensive analytics, CRM features, and integration with more than 300 third-party apps. Behavioral triggers can be used to automate product recommendations, abandoned cart follow-ups, and welcome emails. Additionally, the platform offers A/B testing tools to assist you improve performance by optimizing send times, content, and subject lines.
Top Features:
- Drag-and-drop email builder
- Pre-built automation journeys
- Advanced audience segmentation
- A/B testing and performance analytics
- CRM and behavior-based targeting
- Connects to e-commerce sites such as WooCommerce and Shopify
Website: https://mailchimp.com/
Pricing:
| Free | Standard | Premium |
| $0 | $6.65/mo | $132.97/mo |
7. ActiveCampaign
ActiveCampaign provides everything you need in marketing automation and is quite simple to use. Using email marketing, automated workflows, a CRM and machine learning, it assists companies in improving their growth strategies. Because ActiveCampaign pays attention to both behavior and conditions, it allows each user to enjoy a highly customized experience.
Because the automation builder is easy to understand, marketers can easily plan out how customers move through the process. Since it offers dynamic content, you can customize emails in a single campaign for several segments of your audience. With CRM, your reps track leads efficiently and site tracking informs you about how people use your website.
Top Features:
- Visual automation workflow builder
- Advanced behavioral tracking
- Dynamic content for personalization
- Integrated CRM with lead scoring
- Predictive sending with machine learning
- Over 870 integrations
Website: https://www.activecampaign.com/
Pricing:
| Starter | Plus | Pro | Enterprise |
| $15/mo | $49/mo | $79/mo | $145/mo |
8. ConvertKit
ConvertKit was created especially for creators that require a simple method to expand and manage their followings, such as bloggers, YouTubers, podcasters, and small company owners. ConvertKit stands out for emphasizing simplicity without compromising on necessary features. Setting up automation rules, creating email sequences, and creating opt-in forms are all made simple by its user-friendly UI.
ConvertKit’s excellent tagging and segmentation mechanism is one of its best features. You can send highly targeted ads by tagging subscribers according to their behaviors or interests rather than making separate lists for each audience segment. For digital entrepreneurs, the platform also facilitates integrations with membership networks, e-commerce tools, and course development software.
Top Features:
- Visual automation builder
- Simple and clean user interface
- Powerful tagging and segmentation
- High deliverability rates
- Landing page and form builder
- Integration with Teachable, Shopify, and more
Website: https://kit.com/
Pricing:
| Newsletter | Creator | Creator Pro |
| $0/mo | $25/mo | $50/mo |
9. GetResponse
With GetResponse, you can do more than just automate your email campaigns. Its key power comes from its robust email marketing tools, but it also offers options for webinars, producing landing pages, and eCommerce. GetResponse helps you set up complex automation processes that respond to what your users do, when they act, and under certain conditions.
It is the perfect fit for marketers who want one solution for a range of tasks. You will find ready-made templates that help in automating abandoned carts, sending welcome emails, maintaining leads and suggesting products. Advanced reporting tools on the platform show open rates, click-through numbers and ROI.
Top Features:
- Email and workflow automation
- Webinar and landing page tools
- Drag-and-drop automation editor
- Behavioral and event-based triggers
- Built-in A/B testing and analytics
- Integration with eCommerce and CMS platforms
Website: https://www.getresponse.com/
Pricing:
- Custom
10. Moosend
Moosend offers advanced email automation tools for small businesses and marketers at a price that won’t break the bank. Anyone can use the interface to set up automated processes because it is designed simply and with modern features. Users can personalize emails, send triggered campaigns and split their audience with Moosend.
Moosend shows detailed campaign results as they happen through its real-time analytics tool and reporting dashboard. Moosend’s product recommendations based on AI help eCommerce businesses.
Top Features:
- Advanced automation workflows
- Pre-designed responsive email templates
- AI-powered product recommendations
- Real-time analytics and reporting
- GDPR compliance tools
- Affordable pricing with a free tier
Website: https://moosend.com/
Pricing:
- Custom
Conclusion
In conclusion, using the appropriate email automation software can significantly impact your audience engagement, regardless of the size of your business. Every tool listed in this article offers advantages of its own, ranging from sophisticated functionality to ease of use.
Your objectives, financial constraints, and company size will all influence which option is ideal for you. Utilize free trials, try out several platforms, and select the one that best suits your requirements. Email marketing is not only made simpler but also much more successful with the correct instrument.
FAQs
1. Is email automation only for big businesses?
Not at all! Email automation is helpful for businesses of all sizes. Even small businesses or solo entrepreneurs can use it to welcome new subscribers, follow up with leads, and keep customers engaged—without hiring a big marketing team.
2. Can I personalize emails with automation tools?
Yes! Most email automation tools let you personalize emails using the recipient’s name, interests, purchase history, and more. This improves open and click rates and builds stronger customer relationships.
3. Is it safe to use email automation for customer data?
Yes, as long as you choose a trusted provider that follows GDPR or other data protection laws. Most top email automation platforms offer secure data handling, opt-in forms, and easy unsubscribe options to keep your email marketing legal and ethical.
